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001

001

Product catalog summary

Introduction
In 1956, Metalmobil was established in San Giovanni in Marignano, Italy, and introduced the 001 armchair, designed for the burgeoning seaside tourism market. This chair, made of iron and PVC, was hand-woven and ideal for outdoor use.

1960s: The Boom
As tourism in Italy expanded, so did the demand for the 001 chair. It became a symbol of Italian style and well-being, with production carried out by artisan families.

1975: Restyling
Renowned designer Enzo Mari revamped the 001, enhancing its frame strength and modernizing its design while maintaining its core identity.

Worldwide Success
The 001 chair gained international acclaim, becoming a staple in various countries and venues, including Starbucks and the Getty Museum. It was also adapted for use on cruise ships with a stainless steel version.

Artisan Mastery
The chair is a testament to the traditional craftsmanship of the Marche-Romagna region, with each piece requiring three hours to weave 133 meters of wire, ensuring durability against weather conditions.

001 Today
The 001 continues to evolve with new colors and slight ergonomic adjustments, maintaining its timeless appeal. A children's version, the 001 Baby, has also been introduced.

Technical Specifications
The frames are made of coated steel, and the PVC wire features a nylon core with a smooth or embossed finish. Various color options are available, including brick, army green, and magenta.

Catalog excerpts

The story of a nameless icon

Open the catalog to page 1

In 1956, Metalmobil was founded in San Giovanni in Marignano. That same year, to meet the needs of emerging seaside tourism, the company created the 001: an armchair in iron and PVC, hand-woven, durable and perfect for outdoor use. Italy changes, tourism grows and so does the demand for the 001. The chair spreads everywhere, produced by artisan families weaving at home. It is an icon of well-being and Italian style. ARM-CHAIR IN PLASTIFICATEO STEEL TUBING. COVERED IN XILOPLAST REINFORCED WITH TWO STEEL WIRES DIM. CM. S2xS6 H. 71. PUfcTO XILOPLAST NCMO AHAOOtTA niANCO OLCU • IAMCO AMAOOSTA bianco...

Open the catalog to page 2

Enzo Mari redesigns the 001: stronger frame, more modern shapes, curved backrest. The design evolves while preserving its identity. Enzo Mari Studio original drawings consigned at the Study Centre and Historical Archive of the University of Parma.

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worldwide success The 001 conquers the international market: Germany, France, UK, Japan, USA. From Starbucks to the Getty Museum, it becomes a benchmark furnishing, also available in stainless steel for cruise ships.

Open the catalog to page 5

artisan mastery The 001 is the result of traditional craftsmanship typical of the MarcheRomagna region. Even today, each weave is handmade with care and precision.

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On needs about three hours to complete one armchair, weaving 133 metres of wire. A patient job that makes each piece unique and ensures extraordinary resistance to weather, sun and salt.

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The 001 keeps on living, thanks to quivering new colours which renew its appeal. A timeless icon which carries on evolving itself without losing soul.

Open the catalog to page 8

Small but relevant dimensional changes Have been made for a necessary ergonomic adjustment. The frame proportions remained unchanged. adjusted frame

Open the catalog to page 9

Alongside it comes the 001 Baby, a version designed for children, bringing the icon of outdoor relaxation into the world of childhood.

Open the catalog to page 12

All 001 frames are made of coated steel. metallic bronze curry marsala olive green 001 baby PVC wire finishes Oable with 1 mm single-thread nylon core covered with smooth or embossed PVO SH80 UV. Matt finish. embossed anise light blue embossed army green

Open the catalog to page 13

001

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Catalog excerpts

All Et al. catalogs and technical brochures