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KARIM RASHID X ESSENTIAL HOME A NEW PERSPECTIVE ON MODERN DESIGN

KARIM RASHID X ESSENTIAL HOME A NEW PERSPECTIVE ON MODERN DESIGN
8Pages

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KARIM RASHID X ESSENTIAL HOME A NEW PERSPECTIVE ON MODERN DESIGN EXCLUSIVE INTERVIEW WITH THE ICONIC DESIGNER ABOUT HIS NEW COLLECTION

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KARIM RASHID Considered as one of the most iconic design legends of our time, the visionary Karim has been revolutionizing the design industry with his unique (almost futuristic) vision and ideas. With more than 4000 designs in production, over 300 awards to his name, Karim’s ability to transcend typology continues to make him a force among designers of his generation. The famous New York-based designer has created a unique collection for DelightFULL and Essential Home inspired by the casual lifestyle concept, something that became an important part of our daily lives. After taking us...

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THE CREATIVE JOURNEY Tell us about the beginning of your journey in the design world? How did the love for product and interiors emerge? Karim Rashid: I realized my life’s mission at the age of 5 in London. I went sketching with my father drawing churches on Sundays. He taught me to see - he taught me perspective at that age - he taught me that I could design anything and touch all aspects of our physical landscape. I remember drawing a cathedral facade and deciding I did not like the shape of the gothic windows (the pointed tops seemed dangerous) so I redesigned them. I drew them as ovals....

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We know each designer has its own inspiration source and vision for a determined project. Tell us little bit more about your creative process. Karim Rashid: I don’t take inspiration from any one place or thing. Inspiration comes from being creative within the criteria of a project, and as well from functional needs and desires. always found myself having more ideas than companies could ever produce. I perpetually observe and analysis and dissect everything around me in our built environments. If you could describe a design by (project or product) Karim Rashid in three words, how would you...

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NEW PARTNERSHIP, NEW CHAPTER The luxury world was always associated with the classic art deco style that sometimes can feature a more serious look… Do you think that mid-century modern is becoming a major influence in the luxury design industry? Why? Karim Rashid: I don’t associate luxury with art deco or mid-century. There are some designs that are timeless. I have nothing against the old. I just don’t believe in reproductions. I can respect, learn from, and admire real authentic antiques, but what I do not agree with is the derivative of the past, the copies the fake ‘antiquation’ of most...

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The brands’ values are based in bright color schemes and unique craftsmanship techniques. Are you familiar with Portuguese craftmanship Culture? If you do, which are the technics you appreciated most or would you like to examine in depth? Karim Rashid: I have visited Portugal a few times and I always find everyone very enthusiastic about design and beautiful craftsmanship. But they have not done well enough to market their brands outside of Portugal as the Italians and Scandinavians have done. Portugal has fantastic sights, sounds, tastes that the world needs to experience. What was your...

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What is the main message that you want to pass to the design world with this collection? Karim Rashid: Our lives are elevated when we experience beauty, comfort, luxury, performance, and utility seamlessly together. I believe creating a comfortable home comes with the need for less. We need fewer but better physical things. Do you think these products can easily fit in any project type like residential or hospitality? Maybe you can give some decorating tips for these two different worlds. Karim Rashid: Absolutely! I am about designing for today’s modus operandi and social milieu. I love the...

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ABOUT US Essential Home is the epitome of bohemian retro design. Its mid-century modern lines merge from important historical references from the ‘30s and 60’s. The harmony of masculine and feminine, classic and contemporary, high and low, is integral to the brand’s sense of style. We deal with different, intimate and cosy ambiances that express elegance and luxury. Conveyed by the use of high quality materials, Essential Home pieces have a mid-century modern signature that makes it irresistible to us all. We intend to create time travels through a strong evocative connotation of the...

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