GORDON FLASH DRYING TECHNOLOGY October 2016; after 15 years of reinventing room heating, the Eskimo design team turned their attention to the towel warmer. Of course, we’ve long been aware of the radiator’s bathroom cousin, but tended to concentrate more on keeping our clients warm rather than their towels. We thought that the multiple variations on the standard ladder towel rail had this end of things covered. At Eskimo, though, we crave invention and improvement. There’s more to life than ladders. Squirreled away on our design retreat, we showered, had breakfast then set to work. Returning to the bathrooms to have a look at the standard towel warmer (yes, this is the kind of thing we get up to on a design retreat) we made one of those surprising discoveries that can make the design process so rewarding. We realised that not one of us had used a towel rail in the way its designers had intended us to use it. Not one of us had hung the towel over the horizontal bars in the way you’d see in a brochure. Instead we’d all hung our towels over the only bit of vertical tube on offer at either end of the ladder rail. We all agreed that the reason for this was because we intuitively knew that this would mean the towels dried more quickly. All of us had had experience of towels on horizontal rails that never really dried properly. Unless you hang just one towel over the whole ladder of course. This is when Archimedes would have run naked round the streets of Athens shouting “Eureka”. Luckily the climate in St Ives in October doesn’t encourage public nudity, so we set to work on turning revelation into elucidation, working feverishly on design concepts for vertical towel hanging solutions. And so Gordon was born. The first towel rail designed specifically to warm and dry your towels in a flash. ALL OTHER TOWEL WARMERS ARE SO LAZY TH

OVER THE COURSE OF A YEAR, RUNNING A GORDON INSTEAD OF THE LESS EFFECTIVE LADDER RAIL, COULD SAVE YOU APPROXIMATELY £131 GORDON TESTING TIMES FOR THE COMMON LADDER RAIL The comparative tests consisted of measuring temperature and humidity levels above the two adjacent towel warmers. On the left was a Gordon 1000mm high x 208 wide. Its opponent was a standard white ladder rail measuring 1150mm high x 500 wide. Both Gordon and the ladder rail stand 120mm off the wall. The tests were carried out on the same brand of bath towel rinsed together in a washing machine and then spun at 1400rpm to ensure...

GREAT THINGS NEVER CAME FROM COMFORT ZONES GORDON A RADICAL RE-THINK WAS LONG OVERDUE We understand us humans have our comfort zones and of course there’s nothing wrong with that. But when it comes to leading design, innovation, invention and change, great things never came from comfort zones. Gordon is going to push some people’s boundaries. Some of us love that sort of thing and some of us don’t. So if ironing your pants is something that you enjoy, then Gordon may not be the product for you because you probably prefer towels to be visually very flat and folded. Displayed in your bathroom in...

STANDARD GORDON HAS AN ANTI-SLIDE POWDER-COAT NO DRIPPING NO SLIPPING

GORDON FLASH DRYING TECHNOLOGY GORDON TAKES ONLY 11 MINUTES TO ACHIEVE FULL OPERATING TEMPERATURE The Gordon weighs in at 4.5kg, the wet weight of the ladder rail was a whacking 14.7kg – this follows through directly to warm up times. Gordon takes only 11 minutes to achieve full operating temperature while the ladder rail takes a tedious 36 minutes at the same power rating. The reduced weight means that even lightweight stud walls can support a Gordon with the correct fixings. INSTALLATION With just one hanging bracket and one fixing bracket, there’s no need to ensure multiple brackets are...

AVAILABLE IN TRAFFIC WHITE, JET BLACK AND ANTHRACITE GREY