111 NAVY with COCA-COLA

FIRST LET’S MAKE THINGS THAT LAST. The Emeco 1006 Navy Chair was first commissioned in the 1940s by the U.S. Navy for use on warships – the contract even specified that it had to be able to withstand torpedo blasts. Today our chairs are still made in the U.S.A., of 80% recycled aluminum, and are made by hand, by Emeco craftsmen using the original 77 step process. The world’s best architects and designers collaborate with us to design chairs that are built and guaranteed to last a lifetime. As we apply what we’ve practiced in the past, we are looking toward the future. We are on a mission to make...

NEW MATERIAL FROM EMECO. We get the most out of the material we use. For years, that material was aluminum. We developed a way to work with it to make products of extraordinary strength, durability and beauty. In 2006 Coca-Cola approached Emeco with a problem: Billions of plastic bottles were being sent to the landfill every year. We saw an opportunity. By up-cycling, we transformed the waste into a new material. It took years to develop the new material we now use for the 111 Navy Chair. It’s strong, durable, and it has a deep beauty that people love when they touch it. And it’s made from recycled...

GOOD OLD-FASHIONED AMERICAN INNOVATION. “I was excited about the impact of using the rPET from millions of bottles that are discarded each year. With the 111 Navy Chair, we’ve turned something many people throw away into something our customers will value and keep for a long, long time,” said Gregg Buchbinder, CEO at Emeco. 6

111 NAVY CHAIR by EMECO Coca-Cola and Emeco collaborated to solve an environmental problem by upcycling consumer waste into a sustainable, timeless, classic chair. Made of 111 recycled PET plastic bottles, the 111 Navy Chair is a story of innovation. 7

111 Navy Chair in Red. Space Asia Hub, Singapore Design by WOHA Photo by Patrick Bingham-Hall

111 Navy Chair in Persimmon. Basecamp Hotel, South Lake Tahoe, USA Design by Elaine Cotter Photo by Eva Kolenko

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111 NAVY CHAIR with COCA-COLA Registered under US trademark reg. No 2511360. Awards: 2012- International Plastic Design competition (IPDC) ; awarded the Best Show award, Building, Construction & Furniture Award and Sustainable Consumer Product award. 2011- Dwell Modern World awards; winner of the 2011 Work category. 2011- Editors Choice Award at the 96th edition of International Hotel, Mote & Restaurant show (IHMRS) and the Second Boutique Design New York (BDNY); Awarded Best Green design. 2011- iF International Design Forum; Product Design Award 2010- GOOD DESIGN award; Furniture category. 2010-...

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