Introduction to Veri-Tag
Veri-Tag is an innovative paint additive developed by AkzoNobel, designed to ensure the authenticity of Dulux Trade products. It is invisible to the naked eye but can be detected using laser technology. This additive is currently incorporated into Dulux Trade Vinyl Matt Light Base, providing a secure method to verify product use.

Importance of Specification Compliance
A survey by Building Magazine highlighted that 75% of specifiers prioritize contractors adhering to specifications. Veri-Tag addresses this need by ensuring compliance across over 4000 Vinyl Matt colors.

How Veri-Tag Works
The verification process involves a laser inspection tool that illuminates the paint, causing Veri-Tag particles to glow green. This glow is visible through a detection device, confirming the paint's authenticity as Dulux Trade Vinyl Matt Light Base.

Detection Process

• A laser pen is used to detect Veri-Tag.
• Energy is safely pumped into the material, causing the particles to glow.
• The operator views the process through a magnifying eyepiece.
• The presence of a green glow confirms the genuine product.

Impact on Paint Performance
Veri-Tag does not alter the appearance or physical properties of the paint, nor does it affect the substrate. Detection is only possible with a special device carried by the sales team.