the NEW Traditional
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1 The beginning of any fine rug is the source of materials. Sheep are sheared to harvest their fleece, which is then thoroughly cleansed and washed completely. Gentle wool cleansers are used in order to maintain the integrity of the fibers. It is then separated and carded to prepare for spinning. 3 Large vats of boiling water are pigmented with dyes. Hanks of yarn are layered and dipped in the dyes for a precise period of time. The shades of colors can vary depending on the dye’s level of penetration and position of each yarn in the hank bundle. 5 Each design is translated into full size...

2 The raw wool fibers are spun into long strands of wool yarn. The fibers are twisted in a spinning motion to achieve various strands, deniers, textures and blends. There is special care taken during this process to protect the fibers from breakage. When the spinning is complete the strands are very strong and ready for dying. 4 After the wool hanks are dyed they are set on drying racks. They are rotated, turned and flipped numerous times during the drying process to maintain even dryness. Traditional air drying is placing the yarn in the sun for several days. 6 Cotton/wool yarns are set on...

7 Upon completion, each rug undergoes a lengthy manual process of cleaning and washing. First the rug is washed with clear water and gently scrubbed. Then a very mild cleanser is added and the rug is gently scrubbed with long handled paddles and brushes, extracting most of the water. It is then laid out in the sun for drying, turning and flipping repeatedly for thorough and complete drying. The same washing process is completed again to achieve softness and luster. This entire process can take several days from start to finish, depending a lot on the weather conditions, which also may...

8 Using a carpet trimmer, the face of the rug undergoes a shearing. The shearing removes the uneven pile of the rug and creates a uniform height on the face of the rug. The shearing and leveling of the pile also allows for the design to become more clear and defined. Depending on the pressure, the pile height may vary slightly from rug to rug. Zero pile or Antiqued finished rugs are often hand finished with shears and may have random low to no pile in various sections. This is part of it’s beauty. 10 The rug is placed in the sun and is nailed or stitched to horizontal frames. Shrinkage and...

The New Traditional Collection A selection of beautiul hand made rugs from Kravet & Lee Jofa. Hand Knotted in India, Wool, 6x9 8x10 9x12 10x14 12x15 Cachora - Marina

CACHORA Marina URATARI Turquoise FORTHING Seabreeze JULIACA Ocean

SILQUE Baybreeze KAKENHAM Lakeside COYA Atmosphere FORTHING Meadow

Slique - Baybreeze

SELYSE Seacliff

EDDARD Haze TORTHING Beach AWANA Seaside SHREWSBURG Tapestry Teal

Forthing - Stone

FORTHING Stone

CERSEI Mocha TARACO Mountain

Taraco - Mountain

Top to Bottom: Shae - Sky, Margaery - Marine, Cersei - Mocha

MARGAERY Marine

SHIREEN Denim

Top to Bottom: Shireen - Denim, Targaryen - Sapphire, Talisa - Limestone

KANCHA Deep Ocean TALISA Limestone TARGARYEN Sapphire OSWES Peacock

WESTEROS Stone

LANNISTER Slate

Clockwise: Selyse - Seacliff, Westeros - Stone, Lannister - Slate, Eddard - Haze

Awana - Seaside

Awana - Seaside Alberque - Seaside Cersei - Moha Cachora - Marina Calca - Marina Images represent how design elements are altered, scaled, edited and/or repeated to formulate each programed size. Samples are sections selected from an 8x10 area rug.

Coya - Atmosphere Colca - Atmosphere Eddard - Haze Forthing - Stone Findon - Stone Forthing - Meadow Findon - Meadow Images represent how design elements are altered, scaled, edited and/or repeated to formulate each programed size. Samples are sections selected from an 8x10 area rug.

Forthing - Seabreeze Findon - Seabreeze Juliaca - Ocean Jaras - Ocean Kancha - Deep Ocean Kettering - Lakeside Images represent how design elements are altered, scaled, edited and/or repeated to formulate each programed size. Samples are sections selected from an 8x10 area rug.

Lannister - Slate Margaery - Marine Oswes - Peacock Oswestry - Peacock Seamington - Tapestry Teal Shrewsburg - Tapestry Teal Images represent how design elements are altered, scaled, edited and/or repeated to formulate each programed size. Samples are sections selected from an 8x10 area rug.

Selyse - Seacliff Shireen - Denim Silque - Baybreeze Soncco - Baybreeze Images represent how design elements are altered, scaled, edited and/or repeated to formulate each programed size. Samples are sections selected from an 8x10 area rug.

Talisa - Limestone Taraco - Mountain Tirapata - Mountain Targaryen - Sapphire Torthing - Beach Torquay - Beach Images represent how design elements are altered, scaled, edited and/or repeated to formulate each programed size. Samples are sections selected from an 8x10 area rug.

Uratari - Turquoise Urcos - Turquoise Westeros - Stone Several rugs are sealed with our performance stamp. These are hand knotted wool rugs. Fine wool naturally has superior stain and fade resistance, long lasting durability and is easily cleanable. It retains it’s shape to eliminate tracking marks, is resistant to fire and static electricity. It repels mold, mildew and constantly regulates it’s environment. It is non-allergenic that prevents the growth of bacteria or dust mites. It is renewable, sustainable and biodegradable. Wool is a natural protein grown directly from sheep without the...