A new Dinesen universe in Copenhagen
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Press release A new Dinesen universe in Copenhagen In a never ending aspiration for the extraordinary, Dinesen is opening a new showroom in Copenhagen by the end of November. The refined universe with wood of the finest quality celebrates the new Dinesen collections and is designed by Danish design studio OeO. Dinesen originates from a strong passion for wood, creative culture and the extraordinary. Throughout five generations of the Dinesen family, the driving force has been the high quality and not least the pursuit of new possibilities. solutions. The color tones of the walls and the overall mood are inspired by Danish painter and master of light, Vilhelm Hammershøi (1864-1916). Simply Extraordinary by Nature. The other part of the showroom is a raw, playful and unique universe, which presents another, more creative Dinesen with planks in a variety of dimensions and expressions. This is Tree of a Kind, based on a One of a Kind mindset. The main gallery room has a unique and individualized look, featuring both a huge wooden structure playing with light and shadow as well as a reception area inspired by the new coffee culture found in the streets of Tokyo. The latest addition to Dinesen’s venture is the new showroom in a historic setting next to the Lakes in Copenhagen. What was once the gathering point for actors and poets will by end of November become a refined universe, inviting people in for an extraordinary experience with wood of the finest quality. The two experiences and the essence of Dinesen are further emphasized by the many bespoke details such as the thorough craftsmanship and the handcrafted wooden furniture and structures, designed especially for the showroom by OeO. About Dinesen The distinguished design bureau OeO with offices in both Copenhagen and Japan is behind the design, adding an international and sophisticated emotional feel to the new showroom. The Dinesen family business was founded in 1898. The HQ is still located at the old sawmill in Jels, Denmark with the production facilities nearby. Today, Dinesen is a part of unique projects worldwide. With an eye for diversity, Dinesen designs extraordinary plank floors and other creative interior solutions of wood where only the size and shape of nature itself set the limit. “Our design vision has been to create a fully embracing spatial experience. What we seek is to inspire people to indulge themselves fully in the universe. We want people to think of Dinesen as offering so much more than perfect, immaculate flooring. We want to inspire people to think in new and different ways”. Thomas Lykke, OeO. Two parts. Two experiences The 600 m2 large showroom is divided into two parts. Two experiences which stage the new Dinesen collections, Extraordinary by Nature and Tree of a Kind. One part takes the exclusiveness of the long and wide wooden planks to a new level. It is like entering a private apartment with ballroom and dining area, library and custom-made kitchen and wine cellar New Dinesen showroom (from end of November): Søtorvet 5, ground floor, DK-1371 Copenhagen, Denmark For further information, please contact: Maria Holm Gude, Business & Project Manager | T +45 7355 2559 | mg@dinesen.com Birgitta Murga Thomsen, Brand & Marketing Director | T +45 7355 5906 | bt@dinese