Catalog excerpts
Fashion fades, only style remains the same. Created in 1997 by Marianne Abelsson, the Pleece collection has changed very little over the years. Some models have been added. The colours change slightly as the seasons come and go. But it’s still based on the same timeless simplicity and quality that never goes out of style. Pleece is still one of Design House Stockholm’s best selling products. It has been sold in MoMA Store, New York, for 15 years.
Open the catalog to page 2Pleece Collection — Material. The Pleece collection is made by a unique blend of 75% polyester and 25% viscose, that sets it apart from other fleece fabrics. Also, the pleating process gives the fleece extra volume and softness. The fabric retains its pleating after washing. Suitable for both men and women, for indoor and outdoor use alike, the Pleece collection has turned into a modern classic.
Open the catalog to page 525 years has passed since I visited the pleating factory in Boras with textile designer Marianne Abelsson, a city on the west side of Sweden called the Mecca of Swedish textile. The machinery was old but over the years the production line has been completely tailored to match the unique making of PLEECE. The secret is the material, the heat and exactly the right pressure. After the tragedy last year when the family owned factory Myras burned down, a new modern facility is now ready to start production again. Pleece Collection — Production.
Open the catalog to page 6Pleece Collection — Production. Noone could believe 25 years ago that Mariannes brilliant idea to keep you warm in the cold season by mixing soft Pleece with air, should be a fashion design icon all over the world. Design House Stockholm is a publishing house for Scandinavian design, mainly developing products in the category of home accessories. Pleece is the only fashion collection and a good example of how to combine fantasy and function.
Open the catalog to page 7Pleece Collection — Meet the designer. Marianne Abelsson Designer of Pleece Collection Textile designer Marianne Abelsson started working with Design House Stockholm in 1997. She is educated at the Textile School in Borås and has been working as a designer and running her own business for many years. Her designs include the Pleece collection, the ceramic clock Tid, the candlestick Table Light, the Cutting Board range, and the pleated felt Runner and Pillowcase. She has done significant design work for companies such as Almedahls and Borås Wäfver
Open the catalog to page 8In Store Pleece Collection — In Store Display KaDeWe Berlin, MoMa New York, Le Bon Marche’ Paris, Isetan Tokyo are some of Pleece regular customers over the years. If you want pictures of how to display or even are interested in Pleece-fixtures please get in touch with customer service. In Store Pleece Collection — In Store Display
Open the catalog to page 9■ i' 1 artf quality that never goes o jt r ,h# <* still pleated in Boris, Sv. i s»LLi'i| products, so!d in HoHA Store, New Y,-k Iwwore thin Un years, ’ Ahlens (Stockholm City) 2014 medals ha/e been tided it e colour* change slightly as Ih# Seasons come and go But it's •Ml based on the same tirneleo
Open the catalog to page 10Short Scarf Pink. 1130-4600 Long Scarf Midnight Blue. 1129-5800
Open the catalog to page 11Poncho Light Grey 2373—1200 Pleece Light Grey. 0000—9949 Jacket Dark Grey 1615-1500 Snood Dark Grey. 1883-150
Open the catalog to page 12Pleece Throw Light Grey 1098-1200 Pleece Throw Black 1098-1000 Pleece Collection — Models
Open the catalog to page 13Light Greay (1200) Dark Greay (1500) Black (1000) Pink (4600) Midnight Blue (5800) Bordeaux (4300)
Open the catalog to page 14Pleece Snood One Size, 200 g (0.4 lbs).
Open the catalog to page 17Pleece Jacket One size, 560 g (1.2 lbs).
Open the catalog to page 20Beanie Light Grey 1884-1200 Beanie Dark Grey 1884-1500 Beanie Midnight Blue 1884-5800 Snood Light Grey 1883-1200 Snood Dark Grey 1883-1500 Snood Midnight Blue 1883-5800 Short Scarf Black 1130-1000
Open the catalog to page 23Short Scarf Light Grey 1130-1200 Short Scarf Dark Grey 1130-1500 Short Scarf Pink 1130-4600 Short Scarf Short Scarf Bordeaux Long Scarf Black 1129-1000 Long Scarf Light Grey Long Scarf Dark Grey Long Scarf Pink Long Scarf Midnight Blue Long Scarf Bordeaux 1129-4300 Poncho Midnight Blue 2373-5800 Jacket Light Grey 1615-1200 Jacket Dark Grey 1615-1500
Open the catalog to page 24Pleece Collection — Spring 2020
Open the catalog to page 25All DESIGN HOUSE STOCKHOLM catalogs and technical brochures
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