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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos

Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos
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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 2

REDEFINING THE LIMITS OF MID-CENTURY MODERN DESIGN How DelightFULL and Essential Home elevated their unique vision across the world Walking side by side since the beginning, DelightFULL and Essential Home have been revolutionizing the mid-century design world with their inspiring products and incredible design ideas. According to the brand’s CEO, Cláudio Vasconcelos, this was a challenging year for the mid-century modern companies due to all of the obstacles that came across their inspirations. But not everything is negative, these two brands had the chance not only to encourage the already...

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 3

RESTAURANT, PIAZZOLA WALL Created more than 10 years ago, DelightFULL wants to revive design and inspirational art from the 40s to 70s, bringing to your fresh classic lamps with the progress of colors and materials of modern decor. Inspired by some of the most iconic personalities in the jazz music industry, their mid-century modern lighting brand has a fixture for every taste thanks to their unique and totally customizable collections with an identity to match the inspiration behind it.

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 4

In its 24th year, the Andrew Martin International Interior Designer of the Year Award is a celebration of the most talented designers from every corner of the globe. Joining the illustrious list of winners, Andre Martin chose this year the Shanghai-based designer Ben Wu. It’s a landmark win because Wu is the first-ever designer from mainland China to receive this prestigious accolade. Using true Portuguese handcraftsmanship, Ben Wu turned this project into something we cannot forget. In order to create a project with both modern taste and traditional feelings, so that it can pick up...

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 5

Essential Home is an innovative mid-century modern furniture brand that takes important historical and cinematographic references from the 1930s and 1960s and turns them into unique furnishing pieces. What started out in 2015 as “Essentials”, a furniture collection for DelightFULL, quickly grew into being one of the most elegant representations of midcentury modern design that works with some of the top designers in the industry, like Studiopepe and Carlo Donati.

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 6

Park Tower West is the first design project created completely by El Estudio Store, where more than 30 naked substitutes from around the world intervened. All of the mid-century modern interiors were careful though, by the renowned designer Andrés Augusto Ayber, that managed to combine a unique collection of products from the world’s exclusive design firms, such as Essential Home, Bosa, CC-Tapis, Dooq, Bomma, Brokis, among others. Recognized as “The Vibrant Room” by Andrés Ayber, this beautiful living room project combines a unique and cheerful color palette with some trendy furniture...

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 7

The brand’s CEO, Cláudio Vasconcelos, has been leading the team for the past 5 years and has a clear vision of what is the future for DelightFULL and Essential Home. “My vision for the brand is to ensure that all customers and potential customers that at any given time have contact with the brand can enjoy the best possible service. This goes through a young team and dynamic customer-focused, as well as all the interfaces that the customer may have with the brand, either online or in the real world. We believe in personalized and adequate service to the characteristics and market need,...

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 8

LOOKING BACK AT 2020 There is no doubt that 2020 was a challenging year forever industry in the world since it created a huge impact in every company’s culture, including these two brands from Portugal. Cláudio Vasconcelos, CEO of DelightFULL and Essential Home, affirms that it’s impossible to decouple this year from the COVID 19 pandemic, whether it is from a negative or positive point of view. “As a team, we had to face many new realities, from the home office dynamic, remote team monitoring by their leaders, unreachable customers during periods of confinement, among many other things...

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 9

LIVE WITH STUDIOPEPE & AD ITALY pecial LIVE with Studiopepe and Ad Italia with the Storytelling eveal about the New Collection - “Happy Few” by Studiopepe you loved Studiopepe’s new collection, you will definitely Orders stagnant in the warehouse, excessively high transport costs, ant to know more about the storytelling behind the pieces as well as difficulty in contacting clients because they weren’t at the a n u n moffice, lwere s t a g r a mthevbiggest challenges that n d A D i s s a b e I n some of l i e w i t h S t u d i o p e p e a this team had to face throughout the E s s n t i a l...

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 10

CAPSULE COLLECTION WITH TOP DESIGNERS This was the first year that Essential Home and DelightFULL had the chance to work with some of the top names in the Italian design scene, with the creation and launching of the signature collection with Studiopepe and Carlo Donati. These types of partnerships with some of the best professionals in the world was a great way to fight the GAP of that brand’s product offer, but also cross the solution of this GAP with top names in the design market so that there is a strong increase of brand awareness. “By associating ourselves with the best names in the...

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 11

These signature collections are going to be the future of both midcentury modern brands expanding to some of the biggest interior design markets in the world, such as London, Paris, Los Angeles, New York, and Milan. Cláudio explained there is a big operation in focus called CBC (or “City by City”), where the brand’s direction clearly defines which cities should be the focus of the communication and the approach of the sellers, either for the current return, but also and more important for the potential of the city. This internal operation is transversal to all departments, including Design....

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Exclusive Interview To DelightFULL's CEO, Cláudio Vasconcelos - 12

HOW THE BRANDS GAINED A STRONG PRESENCE IN THE USA Besides the strong bet in the Italian market with the launching of the new collections with Studiopepe and Carlo Donati, the mid-century modern brands started 2020 with a strong bet on the North American market with the creation of solid partnerships with the best showrooms and stores in some of the most important states across the USA setting a strong foundation for future partnerships. “Regardless of the exponential growth of online sales (also worked internally with several operations), we have a perfect notion that the bigger the value...

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