COALESSE IS PROUD TO PARTNER WITH As a designer, you make conscious choices every day about the products you select for projects. ARZU STUDIO HOPE offers an opportunity to implement your commitment to social responsibility by enhancing spaces with ARZU STUDIO HOPE rugs. Integrating these handmade works of art as floor coverings or wall hangings unites you and your clients with our global community and, importantly, with the artisans themselves. ARZU’s philosophy is to create the highest quality 100% wool rugs while minimizing environmental impact and maximizing fair labor practices in Afghanistan....

Rug Journey of Frank Gehry’s Puzz ARZU’s Mission ARZU STUDIO HOPE empowers Afghan women by providing fair-labor, artisan-based employment and access to education and healthcare. ARZU, which means “hope” in Dari, is a 501(c)(3) not-for-profit organization that uses private sector practices to create jobs and produce export quality products. Starting with only 30 carpet weavers, ARZU has created over 700 private sector jobs and provided direct social benefits in Bamyan Province, Afghanistan. Central to ARZU’s approach is its social contract with weaver families. ARZU agrees to pay women the market...

Rug Journey of Frank Gehry’s Puzz Rug Journey of Frank Gehry’s Puzz Step Three: Warping the Loom Step Four: Weaving Step Five: Quality Control The warp and weft is the foundation for all rugs. Cotton is strung from the top to the bottom of the loom to form the warp. Knots are tied to the warp and the weft is added horizontally. The weavers sit along the width of the rug and use the graph as a guide to make knots in the specified color. Once the knot is tied, it is cut off and forms the pile. On a weekly basis, an Afghan ARZU rug monitor comes into the artisan’s home to check on the status and...

Rug Journey of Frank Gehry’s Puzz Step Seven: Washing Step Eight: Finishing Once the rug arrives at the washing facility, a specified wash is prescribed. Many factors go into the rug’s wash recipe; design, size and colorway are all indicators. The rug goes through the final finishing steps before shipping: shearing, blocking, fringe tucking, and pressing.

INTRODUCING THE MASTERS COLLECTION ARZU STUDIO HOPE’s Masters Collection encompasses the work of six internationally renowned architects who have donated their time and designs in support of ARZU’s mission to empower the women of Afghanistan. Frank Gehry “Our process for developing the rug graphic was similar to how we approach architecture. We began by looking at our sculptural studies for a pop-up store that was composed of large curved puzzle pieces. The challenge was how to translate a three dimensional object into a two dimensional graphic. Through a series of back and forth investigations,...

Photo: Steve Double Zaha Hadid “A seamless domestic environment, depicted in perspective as a series of cuts through time and space, has been woven into this rug, evoking a new typology of living in the future.” Michael Graves “In all my rugs and tapestry designs, I have tried to make a composition that has no horizon line. In other words, it has no up and no down; all sides are up and all sides are down, so that there is a balance in the composition. I do this with the intention that when a person walks into the room and sees the rug from a number of viewpoints, they still feel the rug is oriented...

Margaret McCurry “Magnifying the size of an abstractly conceived tribal symbol allows one to perceive the shapes alternately as simply geometric patterns with all their associational ancestry or, on another architectural level, to imagine the images as remnants of an ancient desert dwelling or fortification. And then on a strictly sensual level the subtle strié of the wool strands attests not only to the hand loomed quality of the rugs, but to the individuality of their wooly coated contributors.” Robert A.M. Stern “The volutes of an Ionic capital interweave with unfurling tendrils to create...

Stanley Tigerman “Geometric patterning has a long and distinguished tradition in Moorish history as informed by the 12th century Andalusian philosopher Averroes (Ibn Rushd). These geometric designs evoke long-lost millennial tribal customs. That they are woven by Afghan women is a natural part of that tradition.” ABRAHAMIC TRIBAL PATTERNING I ABRAHAMIC TRIBAL PATTERNING II

Price List Frank Gehry Michael Graves Michael Graves Zaha Hadid Zaha Hadid Margaret McCurry Margaret McCurry Stanley Tigerman Stanley Tigerman Style Number Upcharge for Wall Hanging Vertical Horizontal Style Number Hard Floor Frank Gehry Michael Graves Michael Graves Zaha Hadid Zaha Hadid Margaret McCurry Margaret McCurry Stanley Tigerman Stanley Tigerman Specification & Facts • ARZU STUDIO HOPE rugs are hand-knotted with 100% sheep's wool on steel looms in the homes of our weavers. • Wool is hand-dyed with natural materials whenever possible, including madder root for red, walnut husks for brown...

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