
This document presents a conceptual exploration of form, style, and design philosophy, particularly in the context of furniture such as tables and chairs, designed by Pinuccio Borgonovo.
Form is not merely a sign carrying external meaning; rather, it signifies itself. When a sign attains a strong formal value, its semantic meaning shifts, emphasizing the form's intrinsic content. Form only exists when realized in space, which it measures and qualifies. The internal principle of form lies in its aesthetic quality, suggesting that everything, including life itself, is a celebration of form.
Style is defined as a coherent system of forms that is dynamic and continuously evolving. It is not just a collection of overlapping elements, reminiscences, borrowings, or inventions but a structured series of dimensions and relationships. Style is constituted by formal elements that serve as indices, forming a repertoire or vocabulary, and sometimes acting as tools. Ultimately, style is a syntax—a succession of ratios and relationships affirmed through its measurements.
The document references specific furniture pieces such as tables and chairs (e.g., TEAM 2>3, TEAM 4>5, TEAM 36>37) designed by Pinuccio Borgonovo, illustrating these philosophical concepts in practical design.
The document credits Carlo Sironi, Arnaldo Dalla Pozza, Sabine Schweigert, Rossella Battaglia, and Scalzini for graphic design, photography, styling, and art buying. It is produced by Citterio S.p.A., located in Sirone (Lecco), Italy, with contact details including phone, fax, email, and website provided.
Design: Pinuccio Borgonovo FRAME TAVOLO
Open the catalog to page 3La forma non deve essere considerata come un segno portatore di un significato altro: il segno significa, la forma si significa. Forms are not to be considered as signs purporting any further meaning: a sign has a meaning to purport, a shape purports its own meaning.
Open the catalog to page 5Una volta che il segno assume valore formale eminente, il suo valore semantico viene modificato. Once signs capture an eminently formal value, they are overwhelmed by semantic change.
Open the catalog to page 7Divenendo forma il segno aspira ad autosignificarsi. Il contenuto fondamentale della forma è un contenuto formale. By signifying a form, signs aspire to purporting their own meanings. The fundamental content of form is actually the formality of its content.
Open the catalog to page 9Design: Pinuccio Borgonovo
Open the catalog to page 10La forma non esiste finchè non si realizza nello spazio, lo misura e lo qualifica. Form is non existant until it is realised through space. Space is thereby measured and, qualified.
Open the catalog to page 12Il principio interno della forma risiede nella propria estetizzazione. Tutto è forma, e la vita stessa è forma. The principle intrinsic to form lies within the aestheticism of the form itself. All is form, life itself celebrates form.
Open the catalog to page 14Design: Pinuccio Borgonovo PLANET TAVOLO
Open the catalog to page 15Che cosa è uno stile? È un sistema coerente di forme, un elemento mobile in continuo sviluppo, una successione, un concatenamento di forme… How does a style come about? By the envelopment of a coherent system of forms, a mobile, constantly expanding element, granting the succession and intertwining of forms…
Open the catalog to page 17Uno stile non è soltanto una sovrapposizione di elementi, reminescenze, prestiti, invenzioni, ma una serie di misure e di rapporti. Style is not simply the overlapping of elements, echoed reminiscences, borrowing, inventions: it is a series of dimensions and ratios.
Open the catalog to page 19Design: Pinuccio Borgonovo BLEND SEDIA
Open the catalog to page 20Che cosa dunque costituisce uno stile? Gli elementi formali, che hanno un valore di indice, che ne sono il repertorio, il vocabolario e, talora, lo strumento. What then, actually works to constitute a style? Formal elements, providing directory values, for the composition of a repertory, a vocabulary and sometimes, a tool.
Open the catalog to page 22Lo stile: una serie di rapporti, una sintassi. Uno stile s’afferma per mezzo delle sue misure. Style: a succession of ratios and syntactics. A style is affirmed by its dimensions.
Open the catalog to page 24Art direction e progetto grafico Fotografie: Styling e Art buying Carlo Sironi / Arnaldo Dalla Pozza Sabine Schweigert ( Milano ) Rossella Battaglia Scalzini ( Cantù ) Grafiche Boffi ( Giussano )
Open the catalog to page 25Citterio S.p.A. 23844 Sirone (Lecco) Italia Via Don Giuseppe Brambilla, 16/18 Telefono ++39-031-853545 Telefax ++39-031-853529 e-mail: [email protected] internet: http://www.citteriospa.com
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