SOLUTIONS A CEILING SYSTEM CASE STUDY FROM CHICAGO METALLIC NO. 027 Vroom! Chicago Metallic Products Rev Up Porsche of The Motor City Showroom Porsche owners are passionate about their automobiles. They love the way their Boxster, Cayman, 911 or other models look, sound and drive, fully appreciating both the PROJECT INSTALLING Porsche of The Motor City, Eastpointe, MI DESIGNER CONTRACTOR Melissa Reiss Porsche Corporate Architecture Specialist Porsche Cars North America, Inc., Atlanta, GA ARCHITECT Rodica Phillips CHMP Associates, Flint, MI INSTALLER John Edmonds Demolition and Construction Flint, MI MANUFACTURER’S SALES REP Dian Selleck-Wilson Selleck Architectural Sales Inc., Owosso, MI Chicago Metallic PRODUCTS SpanAir® Clip-In Perforated Metal Ceiling Panels EuroStone™ Acoustical Ceiling Panels Ultraline™ 4600 Series Grid System dynamic styling and exceptional engineering of this iconic sports car. As a brand, Porsche promotes its product exclusivity and performance superiority through an exciting and compelling total experience that starts at the Porsche dealership. At the Porsche of The Motor City dealership in Eastpointe, Mich., that experience is made even more dramatic through the use of Chicago Metallic ceiling products. Originally built in the 1960s, Porsche of The Motor City underwent a total showroom renovation in 2011 designed to create an environment that showcased the Porsche brand characteristics.

Installed in a 24-inch by 24-inch grid pattern, the SpanAir panels feature a butt joint design that conceals the grid system, creating the desired sleek-and-smooth aesthetic. In the case of the Porsche showroom, the SpanAir concealment feature allowed the architect to keep the old grid system in place and simply install SpanAir under it, saving time and dollars. New showroom design emphasizes the car as the star at Porsche of The Motor City. The linear design of the floor and ceiling made the facility seem bigger. According to Porsche Corporate Architecture Specialist Melissa Reiss, “In our showrooms...

“We chose EuroStone because it gave us the soft look and acoustical benefit we wanted, while also offering resistance to moisture, mold and bacteria.” Composed of inorganic perlite, EuroStone contains no manmade fibers or organic compounds. Its natural alkalinity inhibits the growth of mold, fungus and other microorganisms, and the panel maintains its quality appearance throughout the life of the building. The Ultraline grid system helped carry the sleek and smooth styling of the showroom into the office and fitting lounge areas. Designed to significantly diminish the distinction between grid...

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