I Filati di Rex
I Filati di Rex
Overview and Concept
"I Filati di Rex" is a ceramic tile collection developed by Florim in collaboration with Rubelli, merging expertise from two Italian design leaders. The collection promotes an informal luxury style that prioritizes personal identity and artistic spirit over material extravagance. It juxtaposes contrasting elements—old versus modern, precious versus recycled—to create intimate, narrative-rich environments that blend cultural heritage with contemporary aesthetics.
Design and Artistic Inspiration
The tiles draw inspiration from traditional silk weaving craftsmanship, represented through large-format porcelain panels that mimic innovative fabric textures. The collection emphasizes tactile and visual appeal, preserving the artisanal textile essence while expressing layered personal and social identities through symbolic design.
Product Specifications
- Material: Decorated porcelain stoneware (gres porcellanato decorato)
- Thickness: 6 mm (1/4")
- Tile Sizes: 120x280 cm, 120x240 cm, and 60x120 cm
- Edges: Squared and rectified for precise installation
- Surface Finish: Matte
- Colorways and Patterns: Multiple series including Lady Hamilton, Funny Girl, Dorian Gray, Goldfinger, among others, each with specific color variants
Applications and Usage
The collection suits both wall and floor installations. Large-format panels are ideal for impactful wall designs, while smaller tiles are designed for floors, enabling sophisticated, timeless interiors that harmonize modernity with tradition.
Collaborative and Cultural Significance
The partnership between Florim and Rubelli symbolizes a fusion of Italian entrepreneurial and artisanal cultures. It honors silk craftsmanship heritage through modern ceramic technology, reflecting respect for tradition alongside innovation in material and design.
Visual and Aesthetic Highlights
Photographic examples illustrate the collection’s versatility and luxurious informal style, showcasing color and texture interplay such as Lady Hamilton vaniglia walls paired with Esprit de Rex neutral brun floors, and Vague scarlatto walls with Les Bijoux de Rex glossy floors.
Key Takeaways and Best Practices
- Emphasize contrasts between old and new, precious and recycled to create unique spaces.
- Use large-format tiles for walls and smaller formats for floors to balance scale and impact.
- Choose matte finishes to enhance tactile and visual qualities reminiscent of fine fabrics.
- Incorporate the cultural narrative of craftsmanship to add depth and authenticity.
- Coordinate colors and patterns carefully to maintain harmony amid contrasts.
Product Description and Ordering
The collection features decorated porcelain tiles with a 6 mm thickness and rectified edges for precise fitting. The 60x120 cm tiles can be combined in sets of four (labeled A, B, C, D) to form larger 120x240 cm patterns. Each design and color variant has specific product codes for ordering, including combined sets and individual pieces.
Installation Recommendations
- Install tiles with a 1 mm grout joint to maintain pattern continuity.
- Lay out tiles prior to installation to verify decoration flow across pieces.
- Some designs allow both vertical and horizontal installation orientations.
Material Characteristics
Made from durable decorated porcelain stoneware, the tiles offer aesthetic versatility with a matte, non-reflective surface enhancing their fabric-like appeal.
Additional Notes
The catalog is indicative and not exhaustive regarding graphics and colors. For detailed and updated information, consult the official Florim website at www.florim.com.
Catalog excerpts
i filati di rex Un nuovo stile, un nuovo lusso informale e immediato per interpretare lo spazio, non più legato all’ostentazione dei beni materiali ma alla valorizzazione dello spirito. Accostamenti inusuali e stridenti, stratificazioni di vita vissuta, antico e moderno, elementi preziosi e di recupero in perfetta convivenza creano una atmosfera che racconta una storia ben precisa: una dualità in contrasto che esprime con chiarezza specifiche identità. I segni ,fortemente, personali riportano ad una dimensione di intimità domestica. La cultura del passato rilegge il presente: tutto è in connessione,...
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A new style, with a new informal and instant opulence interpreting spaces, no longer linked to the ostentation of material goods but to giving full value to the spirit. Unusual, striking combinations, layers of life-experience - both old and modern - and precious elements cohabiting perfectly with recycled items, create an atmosphere that tells a very definite story: a contrasting duality clearly expressing specific identities. The strongly personal symbols hark back to a dimension of domestic intimacy. The culture of past times takes a fresh look at the present: everything is connected, and...
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wall: Lady Hamilton vaniglia 120x280 471/4”x1101/4”. floor: esprit de rex neutral brun 120x120 471/4”x471/
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wall: Lady Hamilton vaniglia 120x280 471/4”x1101/4”. floor: esprit de rex neutral brun 120x120 471/4”x4
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floor: esprit de rex neutral brun 120x120 471/4”x471/4
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wall: Lady Hamilton vaniglia 120x280 471/4”x1101/4”. floor: esprit de rex neutral brun 120x120 471/4”x4
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Un nouveau style, un nouveau luxe informel et immédiat pour interpréter l’espace, attaché à la valorisation de l’esprit, loin de l’ostentation des biens matériels. Associations inhabituelles et stridentes, stratifications de vie vécue, ancien et moderne, éléments précieux et de récupération dans une cohabitation parfaite, créent une atmosphère qui raconte une histoire bien précise : une dualité tout en contraste, qui exprime avec clarté des identités spécifiques. Les signes personnels ramènent fortement à la dimension d’intimité domestique. La culture du passé habite le présent... tout est relié,...
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wall: Vague scarlatto 120x280 471/4”x1101/4”. floor: les bijoux de rex ombre de caravage glossy 120x120 471/4”x471/4
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wall: Vague scarlatto 120x280 471/4”x1101/4”. floor: les bijoux de rex ombre de caravage glossy 120x120 471/4”x4
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wall: Goldfinger acquamarina 120x280 471/4”x1101/4”
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wall: Goldfinger acquamarina 120x280 471/4”x1101/4
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wall: Lady Hamilton amaranto 120x280 471/4”x1101/4”. floor: esprit de rex neutral gris 120x120 471/4”x4
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Ein neuer Stil, ein neuer Luxus, eine informelle und direkte Interpretation des Raums, nicht mehr Zurschaustellung des materiellen Besitzes, sondern vielmehr Valorisierung der inneren Werte. Ungewohnte und schrille Kombinationen, Schichten aus gelebtem Leben, antik und modern, wertvolle und gesammelte Elemente schaffen in perfekter Harmonie eine Atmosphäre, die eine ganz spezifische Geschichte erzählt: eine kontrastierende Dualität, die mit Klarheit bestimmte Identitäten ausdrückt. Die sehr persönlichen Zeichen weisen auf die häusliche Dimension hin. Die Kultur der Vergangenheit liest die Gegenwart...
Open the catalog to page 33
wall: Lady Hamilton amaranto 120x280 471/4”x1101/4”. floor: esprit de rex neutral gris 120x120 471/4”x4
Open the catalog to page 34
wall: Lady Hamilton amaranto 120x280 471/4”x1101/4”. floor: esprit de rex neutral gris 120x120 471/4”x471/4
Open the catalog to page 37
Un nuevo estilo, un nuevo lujo informal e inmediato para interpretar el espacio,que deja de equipararse a la ostentación de bienes materiales para dedicarse a dar valor al espíritu. Combinaciones inusuales y estridentes, elementos de vida real, lo antiguo y lo moderno, elementos preciosos y recuperados, los cuales conviven perfectamente y crean una atmósfera que cuenta un relato bien definido: una dualidad contrastada capaz de expresar claramente identidades específicas. Las características, fuertemente personales, transportan a una dimensión de intimidad doméstica.La cultura del pasado asimila...
Open the catalog to page 40
wall: Lady Hamilton cipria 120x280 471/4”x1101/4”. floor: les bijoux de rex brechè capraia glossy 60x120 235/8”x
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wall: Lady Hamilton cipria 120x280 471/4”x1101/4”. floor: les bijoux de rex brechè capraia glossy 60x120 235/8”x471/
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wall: Lady Hamilton cipria 120x280 471/4”x1101/4
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wall: Bestegui blu di prussia 120x280 471/4”x1101/4”. floor: les bijoux de rex calacatta altissimo blanc glossy 120x120 471/4”x4
Open the catalog to page 50
wall: Bestegui blu di prussia 120x280 471/4”x1101/4”. floor: les bijoux de rex calacatta altissimo blanc glossy 120x120 471/4”x471/4
Open the catalog to page 53
wall: Bestegui blu di prussia 120x280 471/4”x1101/4”. floor: les bijoux de rex calacatta altissimo blanc 120x120 471/4”x4
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wall: San Marco avorio antico 120x280 471/4”x1101/4”
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wall: Dorian Gray fiordaliso 120x280 471/4”x1101/4”. floor: les bijoux de rex onyx blanche 60x120 235/8”
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