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Percorsi in ceramica 30

Percorsi in ceramica 30
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Percorsi in ceramica 30

Product catalog summary
Overview: This document is a magazine issue titled 'Percorsi in Ceramica' from December 2014, focusing on architecture, design, and ceramics. It highlights the works of Gianni Arnaudo, the Grand Prix 2013-2015, and new ceramic products by Casalgrande Padana.
Main Sections:
  • Gianni Arnaudo - Pop Reloaded: This section explores Gianni Arnaudo's influence in architecture and design, emphasizing his use of pop culture to challenge rationality and create visionary projects. His works are characterized by creativity, irony, and a reinvention of rationality, often integrating Casalgrande Padana's ceramics.
  • Grand Prix 2013-2015: The magazine discusses the tenth edition of the Grand Prix, an international competition organized by Casalgrande Padana to recognize outstanding architectural projects using their ceramic products. The competition has grown significantly, with over 1500 projects submitted by architects worldwide. The section details the criteria for evaluation and the importance of ceramics in architectural design.
  • New Products: The magazine introduces new ceramic products, including the Marmoker and Steeltech series, showcased at the Cersaie exhibition. It also highlights bioactive ceramics and the HYDROTECT® technology, emphasizing the commitment to innovation and sustainability in the ceramic industry.
Key Highlights:
  • Gianni Arnaudo's Philosophy: Arnaudo's approach to architecture involves a blend of creativity and technical expertise, with a focus on emotional experiences and the use of ceramics as a central element in design.
  • Grand Prix Significance: The Grand Prix serves as a platform to showcase the versatility and flexibility of ceramics, with a focus on creativity, functionality, and proper application in architectural projects.
  • Innovative Products: The introduction of new ceramic products and technologies reflects the industry's dedication to advancing design possibilities and environmental responsibility.
Gianni Arnaudo's Contributions to Radical Design: Gianni Arnaudo is a prominent figure in the radical design movement, known for his innovative and rebellious approach to architecture and design. His work is characterized by irreverence and irony, often challenging traditional norms and embracing pop culture influences.
Key Projects and Achievements:
  • Maina Panettoni Factory: Arnaudo designed the extension of the Maina cake factory in Fossano, wrapping the old plant in a large red ribbon, symbolizing the packaging of Christmas cakes. This project highlights his playful use of scale and pop irony.
  • Cantina Tenute Sandra Winery: The design of this winery in Barolo features two wooden crates stacked on top of each other, reflecting the importance of packaging in the wine industry. This project emphasizes the contradictions between marketing and the actual product.
  • Dromont Industrial Facility: Arnaudo extended and revamped the Dromont facility, adding a metallic macro-surface to the façade, symbolizing a sheet of metal resting on a lawn. This project won the Dedalo Minosse international architecture award.
  • V2 Elettronica Site: The design of this electronics factory balances industrial functionality with the surrounding historical and natural landscape, featuring a glazed showcase covered with curved steel for a light, scenic effect.
Influence and Legacy: Arnaudo's work is deeply rooted in the radical architecture movement, which sought to redefine design through a theoretical approach that broke traditional boundaries. His projects often incorporate a utopian attitude and visionary impact, challenging the mechanistic approach between form and function. His contributions have been recognized globally, with his designs featured in major museums and exhibitions, including the Centre Pompidou and the Venice Biennale. Arnaudo's work continues to inspire new generations of designers and architects, emphasizing the importance of creativity and innovation in the field.
Advanced Ceramic Products: The document discusses the advanced ceramic products in the Granitoker line by Casalgrande Padana, focusing on the Marmoker series. These products are known for their high technical and aesthetic value, achieved through cutting-edge digital technology applied to porcelain stoneware.
Specifications: The Marmoker series replicates the appearance of natural marble with superior performance. It is available in 20 stone effects and a white ceramic option, with two finishes (natural and lapped) and large formats (60x120 cm and 60x60 cm). The series is characterized by high performance, including low water absorption (≤ 0.1%), high bending strength (50-60 N/mm²), frost resistance, and high resistance to chemical attacks, wear, and stains.
Applications: The Marmoker slabs are suitable for both indoor and outdoor use, including floors and facings. They are applicable in residential, commercial, public, and urban spaces, as well as in modern architecture and renovation projects.
Innovative Features: The series includes Bios Antibacterial® and Bios Self-Cleaning® versions, offering certified antibacterial properties and self-cleaning capabilities. These features are achieved through the HYDROTECT® technology, which uses titanium dioxide to decompose organic substances and reduce pollutants.
Environmental Commitment: Casalgrande Padana emphasizes eco-compatibility, with ISO 14001 and EMAS certifications, reflecting their commitment to producing high-performance materials with low environmental impact.
Conclusion: The Marmoker series by Casalgrande Padana offers a combination of aesthetic appeal, high performance, and innovative features, making it suitable for a wide range of architectural applications while maintaining a strong commitment to environmental sustainability.
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Catalog excerpts

Percorsi in ceramica 30-1

Poste Italiane Spa Dicembre 2014 - Spedizione in abbonamento Postale - 70%, DCB Modena rivista di segni e immagini magazine of graphics and designs Gianni Arnaudo CASALGRANDE PADANA Pave your way

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Percorsi in ceramica 30-2

Poste Italiane Spa Dicembre 2014 - Spedizione in abbonamento Postale - 70%, DCB Modena rivista di segni e immagini magazine of graphics and designs Gianni Arnaudo CASALGRANDE PADANA Pave your way CASALGRANDE PADANA Pave your way Percorsi in ceramica rivista di segni e immagini magazine of graphics and designs direttore responsabile editor-in-chief Mauro Manfredini progetto e coordinamento grafico art director Cristina Menotti, Fabio Berrettini coordinamento editoriale e redazione testi editorial co-ordination and text editing Livio Salvadori, Alfredo Zappa stampa printing Tecnostampa industria...

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Percorsi in ceramica 30-3

Mettere in discussione le sicurezze della razionalità attraverso i dubbi delle emozioni. Adottare un provocatorio e innovativo linguaggio POP capace di travalicare ogni categoria, soggetto e scala del progetto architettonico, per tradursi in proposte di forte carica utopica e grande impatto visionario. A 50 anni dai primi clamori suscitati dall’avanguardia POP cosa significa continuare a praticarne lo spirito nell’attività professionale? Ce lo spiega in questo numero di Percorsi, a lui dedicato, Gianni Arnaudo, protagonista del movimento capace di traghettare la cultura architettonica e del design...

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Percorsi in ceramica 30-4

grandprix tenth edition are you ready for the tenth edition?

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Percorsi in ceramica 30-6

Grand Prix 2013 - 2015 La decima edizione entra nel vivo “are you ready for the tenth edition?” Lo testimoniano le cifre: 25 anni di storia, 10 edizioni, Con questa esortazione il video promozionale di Grand più di 1500 progetti presentati da oltre 1000 architetti e Prix 2013-2015 invita i progettisti a partecipare a designer provenienti dai 5 continenti. questa edizione particolare che segna i 25 anni della Attraverso questa iniziativa culturale, l’azienda ha voluto manifestazione ideata e organizzata da Casalgrande promuovere e saputo concretizzare un evento in cui la Padana per selezionare...

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Percorsi in ceramica 30-7

Daniel Libeskind Lectio Magistralis Grand Prix 2010-2012 tempi di progettazione, decisione ed esecuzione degli I criteri di valutazione adottati fanno riferimento agli interventi. Anche se al concorso possono partecipare aspetti progettuali, funzionali e applicativi dell’utilizzo dei opere completate nel periodo gennaio 2010-dicembre prodotti Casalgrande Padana. 2015, l’obiettivo è di arrivare a questo appuntamento In particolare, è compito della giuria internazionale con le realizzazioni più recenti, più interessanti. Nel evidenziare all’interno di ogni opera gli elementi frattempo, numerose...

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Percorsi in ceramica 30-8

Grand Prix 2013 - 2015 The tenth Grand Prix comes into its own “are you ready for the tenth edition?” There are the figures to show for it: first launched 25 This is how the Grand Prix 2013-2015 promotional years ago, held 10 times, over 1500 projects entered video has been inviting designers to enter this very by over 1000 architects and designers from the 5 special award that marks the 25th anniversary of the event, developed and organised every two years Through this cultural initiative, the company wanted by Casalgrande Padana to select and reward the to promote and successfully put in place...

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Percorsi in ceramica 30-9

Vincitori Grand Prix 2010-2012 Winners Grand Prix 2010-2012 The interaction between the designers and the enhanced and properly used, from multiple points of company is getting busier. view. In terms of creativity: architectural composition, Despite there still being twelve months until the design, chromatic solutions and finishes, layout, deadline of 31st December 2015, everyone is trying to uniqueness of the project; in terms of functionality: design, decide and implement everything as quickly technical performance, intended uses and types of project; in terms of installation: proper execution,...

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Percorsi in ceramica 30-10

Gianni Arnaudo Pop reload

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Percorsi in ceramica 30-11

Maligno Industria Arredamenti Peveragno, Cuneo

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Percorsi in ceramica 30-12

gianni arnaudo Percorso di un pensiero pop “We have chosen to by pass the decaying Bauhaus image which is an insult to functionalism”. “…we are in pursuit of an idea, a new vernacular, something to stand alongside the space capsules, computers and throw-away packages of an atomic/electronic age”. “Abbiamo scelto di bypassare l’immagine decadente del Bauhaus, che è un insulto al funzionalismo”. “…siamo alla ricerca di un’idea, di un nuovo vernacolo, qualcosa che stia accanto alle capsule spaziali, ai computer e agli involucri usa e getta di un’epoca atomica/elettronica”. Dialogo tratto dal cartoon...

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Percorsi in ceramica 30-13

Fossano Stabilimento Maina Panettoni Il nastro rosso Alla fine, Charlie Bucket aveva ottenuto una fabbrica di cioccolato. Ma Willi Wonka aveva ottenuto una cosa migliore: una famiglia. E una cosa era assolutamente certa: la vita non era mai stata più dolce. Dal film La fabbrica di Cioccolato regia Tim Burton Per far fronte alle crescenti richieste di mercato, la nota industria dolciaria ha investito oltre 6 milioni di euro per potenziare il suo polo produttivo di Fossano. L’intervento, oltre a coinvolgere l’area di produzione, prevede il rinnovo degli spazi direzionali, degli uffici e dello spaccio...

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Percorsi in ceramica 30-14

gianni arnaudo Architettura Radicale in poche righe La definizione viene attribuita al critico dell’arte Germano come al mondo dell’arte, ai mezzi di trasporto come Celant. Fu lui a parlare di “Architettura radicale” per all’abbigliamento, al telefono come all’alloggio. definire l’ambito operativo all’interno del quale una serie L’ampliamento dell’ambito umano e dei mezzi di di avanguardie avevano promosso, a partire dagli anni determinazione dell’ambiente supera di gran lunga ’60, un profondo processo di rifondazione delle differenti quello del costruito. Oggi praticamente tutto può essere aree...

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