ADIDAS SHANGHAI HEADQUARTER

Product catalog summary

Project Overview
The Adidas Greater China HQ project in Shanghai, China, was designed by Simon Park and Thomas Danet from PDM International Ltd. The project aimed to create a creative and inspiring work environment for Adidas within a tight budget and timeframe, utilizing the Bolon Bkb collection over an area of 350 m2.

Design Challenge
The primary challenge was to develop a cohesive office space that distinguished between Adidas's five business segments: adidas Sport, adidas Originals, adidas Neo, TaylorMade Golf, and Reebok, while maintaining a unified brand image. Each segment required unique design solutions tailored to their specific needs.

Vision and Concept
The design concept focused on enhancing communication and relationships within the office. The goal was to provide both formal and informal meeting solutions tailored to each brand's organizational and customer interactions. The project adhered to Adidas's high standards, ensuring both aesthetic and strategic alignment.

Design Solution
The project transformed traditional office spaces into co-working environments to foster team integration and dynamic workflows. The use of natural light and open settings facilitated effective communication. Shared zones were created to balance individual and group needs, enhancing integration. Bolon's flooring was chosen for its timeless design, wear resistance, and sound absorption qualities, contributing significantly to the project's success.

Catalog excerpts

Project: Adidas Greater China HQ City/country: Shanghai, China Designer: Simon Park, Thomas Danet Architect’s office: PDM International Ltd Website: www.pdmdesign.com Collection: Bolon Bkb Area: 350 m2 Year: 2012 TEXTURE AND CREATIVE SPIRIT FOR ADIDAS The project commissioned by international architectural firm PDM and the architects Simon Park and Thomas Danet presented a challenge, to say the least: Adidas had specified an overall interior concept for its new office premises in Beijing and Shanghai. The brief was straight to the point - deliver a creative and inspiring work setting in the least possible time and on a tight budget. Bolon was a central part of the solution for the Shanghai office, where the best-selling Bkb collection was used to highlight, create cohesion between the department areas and achieve openness. Adidas Greater China HQ , CN

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Challenge: FIVE INDIVIDUAL SOLUTIONS - ONE OFFICE The Adidas Group is a global brand giant with five business segments. The Group comprises the adidas Sport, adidas Originals, adidas Neo, TaylorMade Golf and Reebok brand names. An important specification for the offices was to distinguish between these business segments yet maintain the overall image, the general Group feeling, in the new office environment. Furthermore, Adidas and the team in charge of the project had placed extremely high standards – tailor-made solutions were to permeate literally every square metre of space. ”Each brand required...

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