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ADIDAS SHANGHAI HEADQUARTER

ADIDAS SHANGHAI HEADQUARTER
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Project: Adidas Greater China HQ City/country: Shanghai, China Designer: Simon Park, Thomas Danet Architect’s office: PDM International Ltd Website: www.pdmdesign.com Collection: Bolon Bkb Area: 350 m2 Year: 2012 TEXTURE AND CREATIVE SPIRIT FOR ADIDAS The project commissioned by international architectural firm PDM and the architects Simon Park and Thomas Danet presented a challenge, to say the least: Adidas had specified an overall interior concept for its new office premises in Beijing and Shanghai. The brief was straight to the point - deliver a creative and inspiring work setting in the least possible time and on a tight budget. Bolon was a central part of the solution for the Shanghai office, where the best-selling Bkb collection was used to highlight, create cohesion between the department areas and achieve openness. Adidas Greater China HQ , CN

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Challenge: FIVE INDIVIDUAL SOLUTIONS - ONE OFFICE The Adidas Group is a global brand giant with five business segments. The Group comprises the adidas Sport, adidas Originals, adidas Neo, TaylorMade Golf and Reebok brand names. An important specification for the offices was to distinguish between these business segments yet maintain the overall image, the general Group feeling, in the new office environment. Furthermore, Adidas and the team in charge of the project had placed extremely high standards – tailor-made solutions were to permeate literally every square metre of space. ”Each brand...

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