Better Sleep? Leave it UP to SenseME Big Ass Fans, Jawbone announce partnership for better sleep An estimated 70 million Americans struggle with chronic sleep problems,1 and the conditions around your bed are just as crucial to a good night’s sleep as your mattress, sheets and pillow. Research shows thermal comfort is strongly linked to how well we sleep.2 The bedroom is the most popular place to install a ceiling fan. Of the nearly 300 million fans in American homes today, most don’t really do much to help you sleep better. You understand your room gets cooler at night, but the average fan doesn’t — it just keeps spinning away, making your room feel colder and colder until you wake up, freezing, at 4 in the morning. No More ‘Out Cold’ Big Ass Fans® and Jawbone® have linked the Haiku® with SenseME™ smart ceiling fan and the UP® System to track and improve your sleep. HAIKU WITH SENSEME The world’s first smart ceiling fan monitors conditions and changes speeds automatically to keep you comfortable. UP SYSTEM UP3™, UP24™ and UP MOVE™ activity trackers make it easy for users to monitor and understand their activity levels, eating habits and sleep patterns. HOW IT WORKS Put your UP activity tracker into sleep mode directly from the tracker or from the UP App when you head to bed, and Haiku with SenseME enters Sleep mode, your personalized preset for nighttime thermal comfort. As the temperature drops overnight, Haiku automatically slows down, for all-night comfort. Check your sleep data in the morning and see how you did. If your sleep improves when your room is warmer or cooler, you can alter your Haiku fan’s Sleep mode accordingly, making for the most customized, comfortable sleep of your life. 1. Institute of Medicine. Sleep Disorders and Sleep Deprivation: An Unmet Public Health Problem. Washington, DC: The National Academies Press; 2006. 2. Effects of thermal environment on sleep and circadian rhythm. Journal of Physiological Anthropology; 2012. KATHERAN WASSON [email protected] Direct (859) 629-7695 | Media Hotline (888) 958-0227