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MERCHANDISING

MERCHANDISING

MERCHANDISING

Product catalog summary

Tile Formats and Sizes

The document lists various tile collections along with their available tile sizes, expressed both in centimeters and inches. The sizes range from small tiles (30x60 cm / 12"x24") to larger formats (90x90 cm / 35"x35" and 60x120 cm / 24"x48").

Display Types

Each tile collection is associated with a specific type of display or merchandising stand, referred to as "Espositore/display". Notably, the "NORTH FEELING" collection uses a double-sided sliding display, enhancing visibility and accessibility.

Tile Collections and Specifications

  • TERRA: Tiles in 60x60, 60x120, and 90x90 cm (24"x24", 24"x48", 35"x35")
  • BEAUVISTONE: Tiles in 60x60, 60x90, 60x120 cm (24"x24", 24"x35", 24"x48")
  • PIETRA DEL SOLE: Tiles in 60x60, 60x120 cm (24"x24", 24"x48")
  • DEEP STONE: Tiles in 30x60, 60x60 cm (12"x24", 24"x24")
  • BENELUX: Tiles in 30x60, 60x60, 90x90 cm (12"x24", 24"x24", 35"x35")
  • NORTH FEELING: Twelve tiles of 90x90 cm (35"x35") displayed on a double-sided sliding stand
  • TRAVERTINO EXTRA LIGHT: Tiles in 60x60, 90x90, 60x120 cm (24"x24", 35"x35", 24"x48")
  • TRAVERTINO: Display available (sizes not specified)
  • BALI STONE: Tiles in 20x120, 30x120 cm (8"x48", 12"x48")
  • MY WOOD: Tiles in 20x120, 30x120 cm (8"x48", 12"x48")
  • NORDIC WOOD: Tiles in 20x120, 30x120 cm (8"x48", 12"x48")
  • DOLOMITI: Display mentioned (sizes not specified)

Key Points and Recommendations

  • Tile sizes are standardized across collections to facilitate merchandising and customer selection.
  • Displays are tailored to tile sizes and collections, with some featuring advanced mechanisms like double-sided sliding for better product exposure.
  • Merchandising strategy emphasizes clear presentation of tile formats and sizes to aid customer decision-making.
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Catalog excerpts

MERCHANDISING-1

Formato piastrelle: 60x60 / 60x90 / 60x120 cm Formato piastrelle: 60x60 / 60x120 cm Formato piastrelle: MERCHANDISING Espositore/dispLay

 Open the catalog to page 1
MERCHANDISING-2

TRAVERTINO EXTRA LIGHT DEEP STONE NORDIC WOOD Tile size: 8"x48" / 12"x48" BALI STONE Formato piastrelle: 90x90 cm Tile size: 35"x35" Espositore scorrevole bifacciale Double-sided sliding display Formato piastrelle: n.12 90x90 cm Tile size n.12 35x35 cm

 Open the catalog to page 2

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  10. Beauvistone

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.