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AXOR MAGAZINE

AXOR MAGAZINE
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AXOR MAGAZINE

Product catalog summary
Editorial Overview
AXOR Magazine introduces its latest collection, focusing on individualized and luxurious bathroom products. The editorial highlights a collaboration with designer Jean-Marie Massaud, presenting the AXOR Edge collection as a pinnacle of luxury and personalization in bathroom design.
AXOR Edge Collection
The AXOR Edge collection is described as an architectural jewel with avant-garde design and high-gloss finish. It includes 25 products for washbasins, bathtubs, and showers, crafted with ultra-precision using diamond-cutting technology. The design aims to create a unique, sculptural look that combines high gloss and structured surfaces to express individual personality.
Individualization and Customization
AXOR emphasizes maximum individualization through its AXOR FinishPlus and AXOR Signature services, offering a wide range of colors and materials such as metal, wood, marble, and leather. These services allow customers to tailor products to their personal tastes, enhancing the luxurious experience.
Design Philosophy and Collaboration
Jean-Marie Massaud discusses his design philosophy, focusing on creating elegant solutions that consider cultural, ecological, and economic stakes. The collaboration with AXOR aims to push the boundaries of luxury design, likening the precision and quality to luxury watchmaking.
References and Inspirations
The magazine features references to exclusive hotels like Les Bains Paris and Chetzeron, showcasing AXOR products as integral elements of their luxurious and unique environments. These examples highlight the brand's commitment to combining high design and architectural expertise.
Conclusion
AXOR Magazine 2019 presents a vision of luxury that integrates cultural legacy with modern design, offering products that are not only functional but also serve as artistic expressions in the bathroom space.
Technical Specifications and Procedures
The document discusses the precision manufacturing process of a high-gloss mixer, emphasizing the importance of location stability and the use of air dampers to eliminate friction and vibration. The process involves diamond-cutting to achieve micrometer precision, with regular measurements of gloss level and tolerance compliance to ensure quality. The development required investment in new diamond-cutting technology, superior to conventional methods, to achieve unprecedented precision and flatness.
Design and Innovation
The design of the mixer, inspired by architectural elements, focuses on minimalism and individualization. The AXOR MyEdition collection offers a customizable experience with a variety of materials like glass, metal, wood, marble, and leather. The collection emphasizes personal expression through unique finishes and materials, such as the new Satin Black PVD finish and the innovative PowderRain spray type.
Individualization and Market Trends
The document highlights the trend towards individualization in product design, with AXOR MyEdition allowing for personal customization. The collection is designed to integrate seamlessly into living spaces, offering a luxurious and personalized experience. The use of exclusive materials and finishes allows for the creation of unique, one-of-a-kind products that reflect personal style and preferences.
Product Availability and Features
The AXOR MyEdition collection includes various products for wash basins, bidets, and bathtubs, available in multiple finishes and material combinations. The document also introduces the new AXOR overhead showers, featuring purist design and innovative PowderRain technology, available in different sizes and shapes for wall or ceiling installation.
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Catalog excerpts

AXOR MAGAZINE-1

A XOR MAGAZINE A XOR Edge: A mixer becomes an architectural jewel ⁄ ⁄ A XOR MyEdition: Wood, marble, leather ⁄ ⁄ AXOR Showers: The perfect geometry ⁄⁄

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AXOR MAGAZINE-2

INDIVIDUALIZ ATION IN THE BATHROOM . IN PERFECTION. FOR 25 YEARS. ED ITORIAL Some people build not a house but a private retreat. Instead of lighting, they want design for living. And they’re not looking for mixers but for architectural jewels in the bathroom. It is exactly for these p eople that A XOR creates top-class, individualized products. They are a source of inspiration, a means of differentiating oneself and realizing personal ideas and aspirations. As always at A XOR, we have endeavored to develop something unique for our new collection. The result is presented for the first time in...

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AXOR MAGAZINE-3

SELF-REALIZATION. And as if fine products were not enough on their own: Wishes come true for those who want to enhance the already excep tional: an exclusive color for the mixer or shower. A XOR FinishPlus surfaces maximize radiance. From warm Polished Red Gold to the cool look of Brushed Black Chrome. Tailored to the interior design – to accen tuate or harmonize. Definitely not standard. THE RAW MATERIAL OF UNIQUENESS. Certainly individual. An impressively large product range: A XOR offers around 2,000 products from 12 collections and programs. In various design styles. From classic to modern...

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AXOR MAGAZINE-4

LES BAINS ⁄ ⁄ PARIS The legendary Les Bains Paris Hotel is quite simply all about individuality. Each of its 39 rooms and suites has its own personality. As does the entire hotel, which began during the Belle Époque as the first spa in the city. In the 1970s, after designer Philippe Starck transformed it into a club, it became the premier location for Paris night life, where rock stars and m odels could be found relaxing in the pools until the early hours of the morning. Now the legendary club has become a five-star hotel. In homage to its existence as a spa, Les Bains features A XOR Showerpipes...

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AXOR MAGAZINE-5

AN INTERVIEW WITH JEAN-MARIE MASSAUD Tell us about your background. to live in the South of France. Today, with to produce a faucet that’s not just an iPad Pro, I’m linked to my team. I can die-casting and polishing – it’s making JMM ⁄ ⁄ I’m the kid of a very simple family. work in the forest, on the top of mountain I was born in Toulouse. I have a scientific and technological background. I started incredibly freely, but together. One is in engineering school – aircraft engineering – Nantes. The others are in Paris. I’m in but it was so specialized. Then, at about St. Paul de Vence. But we are...

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AXOR MAGAZINE-6

A RC H ITEC TO N I CS . IN PERFECTION. AXOR Edge. A collection with a special radiance. A sculptural look. And a high gloss finish. 11 The cube. Ushered into art by the avant-garde of the Expressing individual personality. With a level of early 20th century. Taken to a new level by A XOR Edge. p recision achieved only with state-of-the-art diamond- An asymmetrical arrangement of rectangular prisms, cutting technology. crafted with ultra-precision. A masterpiece through and through. Cube by cube. Transcending aesthetic and With A XOR FinishPlus, the collection becomes an even technical boundaries....

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AXOR MAGAZINE-7

A COMBINATION OF HIGH GLOSS AND ULTRA-PRECISION. ONE-OF-A-KIND FOR A MIXER. The French designer Jean-Marie Massaud created these cubic compositions with A XOR . Striking and solid. Gorgeous, in various fascinating versions. Extraordinarily sculptural as a highriser or a floor-standing wash basin mixer. The cube is the dominant design element for the entire collection: on the wash basin, in the shower, at the tubs. In any version. An A XOR Edge mixer is always an architectural masterpiece. That something A XOR Edge mixers break through boundaries: H igh-gloss surfaces maximize the characteristic...

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AXOR MAGAZINE-8

PERFECTION MEANS INNOVATION. WITHOUT COMPROMISES. DOWN TO THE SMALLEST DETAIL. Just as awe-inspiring, the floor-standing bathtub mixer in The Select buttons are generously sized and offer Polished Black Chrome – one of the A XOR FinishPlus the ultimate in operation. They allow up to three outlets surfaces – creates another ambiance. A dark, glossy to have comfortable control. For example, the A XOR surface that achieves a mystical appearance in a overhead shower 300 ⁄ 300 2jet, an elegant addition dark room. to the shower, offers the PowderRain spray type in two different intensities. Each and...

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AXOR MAGAZINE-9

How did the research and development department react to the come into contact at a precise point. There can be absolutely no designer’s dream? i rregularities in the surface finish. Each scratch, each protrusion due JG ⁄ ⁄ We thought his idea was great. But of course, there were many to a grain of dust compromises the result. For this reason, we had discussions between the designer, the engineering department, and to find the right location for the machine and ensure sufficient stability: product planning. How can we produce surfaces that are even more Neither friction nor vibration are permitted....

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AXOR MAGAZINE-10

A PERSONAL STATEMEN T. IN PERFECTION. GL ASS, ME TAL , WOOD, M ARBLE, L E A T H E R .  T H E L U S H , S E N S U A L E X P E R I E N C E O F A M I X E R .  U N I Q U E . Setting oneself apart from the masses. Focusing on basis for custom-made Limited Editions. Exclusive in the essentials. Gratifying the need for uniqueness. water design: the innovative PowderRain spray type. A XOR MyEdition strikes out in a new direction. With The sensual caress of water on your hands. Available a clear design: linear, monolithic, architectonic. And for the first time ever for wash basin mixers. an ingenious...

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AXOR MAGAZINE-11

SATIN BLACK ⁄ ⁄ The new, matte, deep black PVD finish. Exclusively for A XOR MyEdition: The even surface structure offers a sensuous experience and c reates a fine radiance. A caress for the hands. Highly resistant due to the high quality production, with a PVD process that gives the surface a new type of color. Due to its special color composition, Satin Black is darker than the A XOR FinishPlus surface Polished Black Chrome. Satin Black is available exclusively for A XOR MyEdition mixers and other complementary products such as overhead showers and accessories. POWDERRAIN ⁄ ⁄ An exclusive item...

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