AXOR BRAND
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Axor Starck Axor Urquiola Axor Citterio Axor Citterio M Axor Massaud Axor Bouroullec Axor Uno2 Axor Steel Axor Montreux Axor Carlton Axor Starck Axor Urquiola Axor Citterio Axor Citterio M Axor Massaud Axor Bouroullec Axor Uno2 Axor Steel Axor Montreux Axor Carlton Axor Starck Axor Urquiola Axor Citterio Axor Citterio M Axor Massaud Axor Bouroullec Axor Uno2 Axor Steel Axor Montreux Axor Carlton Axor Starck Axor Urquiola Axor Citterio Axor Citterio M Axor Massaud Axor Bouroullec Axor Uno2 Axor Steel Axor Montreux Axor Carlton Axor Starck Axor Urquiola

DESIGNER VISIONS FOR YOUR BATHROOM. COLLECTIONS AND SOLUTIONS THAT OFFER FRESH PERSPECTIVES ON THE BATHROOM AS A LIVING AREA ARE DEVELOPED IN COLLABORATION WITH THE WORLD’S BEST DESIGNERS. 02 03

WHAT MAKES A GOOD BATHROOM? Philippe Grohe, head of the Axor brand and grandson of the company founder, in an interview.

” When it comes to technical innovation, Hansgrohe is a company with a long-standing tradition. When did the area of design become part of this? Was it a logical consequence? Axor was established in 1993, but even before that time Hansgrohe had already produced technically impressive products including Showers and mixers. Of course, these also looked good. In other words, design has always been a key area at Hansgrohe. By exchanging ideas with other designers we wanted to complement our ideas on the bathroom of the future with visions, lifestyles and trends that go beyond the product. That...

AXOR IN DIALOGUE WITH INTERNATIONALLY RENOWNED DESIGNERS. ANTONIO CITTERIO · Architect and designer · Born in Meda, Italy, in 1950 · Opened his first office in Milan in 1972 · His partners include B&B Italia, Vitra, Kartell, Arclinea, Artemide and Flos · Projects: Bulgari Hotels & Resorts in Milan and Bali, W Hotel in Milan · Cooperation with Axor since 2001 PHOENIX DESIGN PHILIPPE STARCK · Interior and general designer · Born in Paris, France, in 1949 · Founded the company “Starck Product” in 1979 · His partners include Kartell, Alessi, Duravit, Driade, Fossil and Cassina · Projects: Yoo...

RONAN & ERWAN BOUROULLEC · Designers · Born in Quimper, France, in 1971 and 1976 · Joint studio in Paris since 1999 · Their partners include Vitra, Kvadrat, Cappellini, Ligne Roset, Kartell and Alessi · Projects: Floating House, exhibits in the Galerie Kreo in Paris, Kvadrat Showroom in Stockholm and Copenhagen, Restaurant Dos Palillos in Casa Camper in Berlin · Cooperation with Axor since 2004 PATRICIA URQUIOLA JEAN-MARIE MASSAUD · Designer · Born in Toulouse, France, in 1966 · Founded the Studio Massaud in 2000 together with the architect Daniel Pouzet · His partners include Cassina,...

MAKING OF HOW A COLLECTION IS CREATED. USING AXOR MASSAUD AS AN EXAMPLE. S JEAN-MARIE MASSAUD The French designer is among the leading representatives of the nature-inspired design. He often finds the models for his designs and architecture in nature. There is no disputing that the “Truffle” lounge chair resembles a natural truffle. His latest masterpiece, the Mexican “Chivas” football stadium, harmoniously blends in to the volcanic landscape.

S As far back as 2005, Jean-Marie Massaud realised his ideal vision of a bathroom within the scope of the Axor WaterDream. For him, this is a symbiosis of the natural elements of fire, water, earth and air. 08 09 AXOR WATERDREAM® – MASSAUD’S BATHROOM DREAM. All new Axor collections start with a personal vision. For Jean-Marie Massaud, the bathroom is a living space in which technology disappears and the focus instead falls on emotional experiences and the associated comfort and convenience. In describing his WaterDream project, initiated within the scope of Axor 2005, he commented: “I...

FROM WATER DREAM TO A DREAM BATHROOM During the design process, the vision of the dream bathroom develops into a harmonious work that combines architecture, materials, lighting and bathroom products. All the creative partners that work with Axor think beyond the actual product and its pure functionality for personal hygiene purposes. Through discussions between the designers and architects, Axor develops different concepts for the room and its use. X The bathroom layout: from quiet zones to the use of natural materials through to small, homely details such as candles, lamps and picture...

10 11 Does a dream bathroom have to be large? “Not at all” insists Philippe Grohe in contradiction of the prevailing opinion that designer bathrooms cannot be created without a sizeable room. “It is not the size of the bathroom that determines the quality, but the basic elements that convey the idea of the room concept.” The designers’ central room and usage concepts can also be realised in small rooms and thus consider people’s highly individual needs. There is good reason why most of the creative minds are also architects or interior designers and work with Axor to develop solutions and...

NATURE-INSPIRED DESIGN – FROM MIXERS TO TOWEL RACKS. W Jean-Marie Massaud creates harmony between organic lines and geometric shapes.

12 13 X Nature-inspired design: Axor Massaud quotes organic shapes from nature. A waterfall from the wash basin, a branching tree, stones. In Jean-Marie Massaud’s idea of the perfect bathroom, the resident brings the experience of nature into the home. In this regard, the designer first designs the room and then, in a second stage introduces the products whose design complements the idea of the nature-inspired room. The complete bathroom collection has therefore been designed in the characteristic organic style: pebbles, branches, logs and grass inspire an extraordinary collection. The body...

“CLEAR, PURE AND BEAUTIFUL LIKE A NATURAL WATERFALL.” In the Axor WaterDream, Massaud manifested the philosophy that a mixer’s technical aspects should be hidden in the background. He moves away from pure control units while also wanting to provide an additional benefit. So what does a mixer look like if it is more than just a tap? “What Massaud presented to us”, commented Philippe Grohe, “was absolutely futuristic and a little crazy.” But most of all, it was simply brilliant. Axor therefore did everything it could to turn his idea into a reality. “To make the water flow quietly and...