Axor brand brochure
48Pages

“EVERY BATHROOM NEEDS A DREAM.”

DESIGNER VISIONS FOR YOUR BATHROOM As head of the Axor brand and grandson of the Hansgrohe founder, Philippe Grohe combines the visionary spirit of the international designer elite with the experience gained through over 100 years of bathroom expertise.

Page 02_03 How does water affect our wellbeing? Why do we shower for longer than the minute it takes us to get clean? What is it that actually makes a good bathroom? vast range for selection. After all, there is not simply a universal bathroom solution for all, but an individual solution for each and every one of us. We join a number of extraordinary designers and architects of our time to focus on these questions. Creative designers use their dream bathrooms to give us their perspective of the bathroom as a living area and an answer on how life in the bathroom can be made a little better...

THE AXOR DESIGNERS ANTONIO CITTERIO The gentleman of design from Milan represents an elegant, timeless style with his two bathroom collections. Axor Citterio / Axor Citterio M, Page 22_27 PHOENIX DESIGN PHILIPPE STARCK Bathroom design made in Germany. Tom Schönherr and Andreas Haug have already won more than 400 design awards and shaped several Axor collections with their Phoenix Design studio. One of the most famous designers, he is regarded as both a genius and an enfant terrible. He surprised the sanitation sector in 1994 with the first living room and bathroom in one. Axor Steel / Axor...

Page 04_05 RONAN UND ERWAN BOUROULLEC The French designer brothers use their revolutionary approach to redefine individuality in the bathroom. Their bathroom collection’s motto is “Feel Free to Compose”. Axor Bouroullec, Page 36_39 PATRICIA URQUIOLA The Spaniard gives us her feminine perspective of the bathroom. As a master of style mix, she combines old with new and playful with floral. JEAN-MARIE MASSAUD The French designer represents the symbiosis between man, nature and space. In doing so, he draws his inspiration from nature. Axor Massaud, Page 32_35 Axor Urquiola, Page 28_31

MAKINGOF AXOR MASSAUD.

Making-of Axor Massaud HOW IS A COLLECTION ACTUALLY CREATED? HOW DOES A BATHROOM DREAM BECOME A BATHROOM COLLECTION? All new Axor collections start with the designer’s personal vision. In Jean-Marie Massaud’s idea of the perfect bathroom, the resident brings the experience of nature into the home. For Axor, the designer first sketched his bathroom dream in the Axor WaterDream project. He then designed the entire bathroom collection, for which he was inspired by nature. The mixer’s shaft is based on a blade of grass, the towel rack cites Massaud’s philosophy as a branching tree, the vase...

Making-of Axor Massaud EQUALITY AND MODERATION Page 08_09 After intensive discussions between the designers and the development team, all of whom are regarded as equals, the Axor collections finally reach the production stage. Here in Schiltach, Germany, in a specially designated plant for the Axor designer brand, state-of-the-art German engineering meets years of tradition. The Axor collections are created – with more than 5,000 different products. Workmanship marked by design and technology. It takes a great deal of handicraft and moderation to turn the designers’ visions into reality....

ALONE, A GEM. TOGETHER, A HARMONIOUS COLLECTION. Shut-off valve Diverter valve Concealed thermostat Freestanding mirror Basin mixer Wash bowl Vase Toothbrush tumbler Candlestick Towel racks

Making-of Axor Massaud WHAT MAKES A BATHROOM COLLECTION? A bathroom collection starts with a basin mixer and far from ends with a bath tub. In addition to the typical products such as the wash basin and bath tub along with the thermostats and valves, the designer’s philosophy is always found throughout the entire collection. The individual elements all come together to create harmony in the bathroom. Axor therefore develops monolithic products from mixers to accessories in line with the designers’ sketches and desires. The Axor Collections contain Page 10_11 a plethora of individual...

Jean-Marie Massaud’s philosophy of “nature-inspired design” is based on the idea of harmony between man, water and space. However, the interaction of design, technology and the careful use of our resources shapes every Axor project. In this regard, we value the precious commodities of water and energy. It is no wonder that this is also why the designers chose to work with Axor. It is most likely our location in the Black Forest that teaches Hansgrohe to respect nature, on which we have always been reliant. It is therefore extremely natural for us to responsibly use the elements of water and...

Page 12_13 Sustainability EXAMPLES OF OUR GREEN COMMITMENT: 1987 First water-saving shower: 50 % less water consumption than previously 1993 Largest photovoltaic plant in Germany: production of own solar power 1994 Solar tower in the Offenburg plant: pioneering ecoarchitecture and generation of own power 2001 Pontos grey water recycling system: shower and bath water recycling for reusing water 2008 First Water Symposium: expert lectures and workshops about water as a resource 2009 EcoSmart technology: reduction of water consumption through a flow limiter 2010 Axor forum in India: “The added...

TOP OF THE WORLD For many years, Axor collections have been incorporated into outstanding architectural projects all over the world. Truly impressive architecture for everyone’s enjoyment. Types of properties that could not be more different, yet that all have several things in common: a high demand for quality, innovative designs and a respectful use of water. Axor is therefore equally at home in outstanding office buildings, luxurious high-sea yachts, exclusive private apartments and many other international projects. Private building owners find special solutions for creating their own...

Page 14_15 Architect: Adrian Smith, Chicago/USA Collection: Axor Starck Storeys: 189 References BURJ KHALIFA DUBAI The prestigious architectural work towers over the Gulf metropolis like a native six-leaf desert flower. When the Khalifa Tower was inaugurated in January 2010, it broke all records. Currently the highest building in the world, it has 189 storeys, 900 apartments, 37 office levels and houses the Armani Hotel with 160 rooms and suites. More than 5,000 Axor Starck mixers play their part in the record.