Axis71
Axis71
Overview of Axis71 and IFAW Partnership
Axis71 supports the International Fund for Animal Welfare (IFAW), one of the largest global animal welfare and conservation charities, by donating 3% of revenues from bear-themed product sales. This partnership aims to help save animal lives worldwide.
Product Information: Baby Bear and Mummy Bear
Axis71 has created two large-scale bear sculptures: the Baby Bear (approx. 640 x 460 mm) and the Mummy Bear (approx. 1900 x 1150 mm). These life-size representations symbolize the brand's character and serve as ambassadors for their conservation message.
Concept and Inspiration Behind The Bear Project
The idea originated in Milan in 2013 during a conversation about creating a symbolic bear figure for Axis71. The bear was envisioned as a giant, symbolic object embodying strength and courage, reflecting the brand's spirit. The project evolved to include both a mother bear and her cub, emphasizing maternal protection and survival.
Design Philosophy and Challenges
Axis71 chose to design the bears themselves to capture the spirit rather than create realistic reproductions. The life-size scale presented challenges, but the presence of the cub highlights the protective nature of the mother bear, aligning with real polar bear behavior where mothers care for offspring for up to 30 months.
Symbolism of the Bear
The bear symbolizes strength, courage, and protection, much like the childhood attachment to teddy bears which provide comfort and security. This emotional connection reinforces the bear as a powerful emblem for the brand and conservation efforts.
Polar Bear Facts and Conservation Status
The polar bear (Ursus maritimus) is one of the largest carnivorous mammals, native to the Arctic regions of five nations: USA (Alaska), Canada, Norway, Denmark (Greenland), and Russia. Approximately 20,000 polar bears survive today, but their population is rapidly declining due to climate change and habitat loss.
Climate change disrupts their natural ecosystem, forcing polar bears closer to human settlements where they adapt by becoming more omnivorous. Additionally, polar bears are hunted by Inuit communities for subsistence and skins, which historically regulated their numbers but now contributes to their decline.
Cultural and Spiritual Significance
The Inuit traditionally viewed bears and all animals as possessing spirits, respecting the life taken as a debt to the spirit world. This animistic belief underscores the importance of protecting polar bears as part of preserving cultural heritage and ecological balance.
Call to Action
The document emphasizes the urgent need to act now to protect polar bears and their habitats to ensure their survival for future generations. Axis71 and IFAW’s collaboration aims to raise awareness and contribute to conservation efforts globally.
Additional Information
- Axis71 Headquarters: Altenaken 11, B-3320 Hoegaarden, Belgium
- Contact: +32 16 76 81 13, [email protected]
- Websites: www.axis71.com, www.ifaw.org, www.madeinhoegaarden.com
- Product finishes include mirror shiny white, chrome, matte brass, and mirror shiny fuchsia suitable for indoor and outdoor use.
Catalog excerpts
HAUTE COUTURE IN LIGHTING, FURNITURE & OBJECTS THE INTERNATIONAL FUND FOR ANIMAL WELFARE (IFAW) IS CURRENTLY ONE OF THE LARGEST ANIMAL WELFARE AND CONSERVATION CHARITIES IN THE WORLD. AXIS71 supports IFAW by Donating 3% OF the revenues deriving from the rear SALES TO IFAW. HELP THEM SAVE ANIMAL LIVES WORLDWIDE! WWW.IFAW.ORG AXIS71 BVBA - HEADQUATERS ALTENAKEN
Open the catalog to page 1
cc < MILAN, JULY 2013 DUOMO SQUARE; AT A CAFE' TABLE SITTING WITH RATRIcK vossEN ouTsIDE THIS FAMOUS TRADTIONAL COFFEE SHOP WE HAVE ONE HOUR TO SPARE BEFORE GOING FOR DINNER SOMEWHERE. HIS FATHER WILL BE WAITING FOR US WITH SOME PEOPLE WE ACTUALLY DON'T KNOW, MOST LIKELY DESIGNERS. THE TEMPERATURE IS ABSOLUTELY PLEASANT, YET WE ARE SWEATING A BIT OVER OUR "ARERITIVO". MILAN'S DUSK IS FALLING SLOWLY ON THE SQUARE. THERE, I RECKON IS, THE FIRST TIME I HEARD PATRICK TALKING ABOUT "THE BEAR". "ONE NICE THING I WANT TO MAKE FOR THE AXIS71 COLLECTION IS THE BEAR" I DON'T REMEMBER EXACTLY IF WE WERE...
Open the catalog to page 2
THIS IS NOT ONLY OUR PROJECT, BUT ALSO YOUR PROJECT around the world
Open the catalog to page 3
THE POLAR BEAR (URSUS MARITIMUS) BELONGING TO THE FAMILY OF "URSIDAE" OR WHITE BEAR IS ONE OF THE BIGGEST CARNIVOROUS MAMMALS PRESENT ON EARTH. HIS ENvIRONMENT IS TO BE FOUND AROUND THE NORTH POLE, IN THE ARCTIC SEA. I 1 if THIS WA,, II II Dll II INI' 'I I LEAVES NO ROOM TO THE IMAGINATION. THE WHITE BEAR IS A HUGE MAMMAL PREYING UPON SEALS IN THE ARCTIC CIRCLE. HE SITS AT THE TOP OF THE FOOD CHAIN. A PREDATOR FIGHTING FOR HIS LIFE IN AN EXTREME ENVIRONMENT. THERE, IN A NUTSHELL, THE CONCEPT OF WHAT THE POLAR BEAR IS. A YEAR HAS PASSED SINCE PATRICK AND I SPOKE ABOUT THE BEAR FOR THE FIRST TIME. WE...
Open the catalog to page 4
WHEN I WAS A CHILD, MY TEDDY BEAR AND I WERE INSEPARABLE. HE WOULD KEEP ME COMPANY All Day And protect Me AT Night while i slept, i was not the only kid doing so; I AM CoNVINCED THAT AT LEAST 75% oF CHILDREN SLEEP WITH A TEDDY BEAR. IT IS A VERY IMPoRTANT PHASE oF ATTACHMENT AND PRoTECTioN oN THE PSYCHoLoGICAL GRoWTH oF A CHILD. JUST THINK ABoUT WHAT YoUR TEDDY BEAR REALLY MEANT To You. TRY To THINK oF YoURSELF AS IF You WERE 3 YEARS oLD... you protected your bear and your BEAR protected You. nothing BAD could EVER HAPPEN, AS LoNG AS You ALWAYS KEPT YoUR BEAR CLoSE To You. THE REASoN FoR THIS...
Open the catalog to page 5
THERE ARE ABOUT 20,000SURVIVING POLAR BEARS IN THE WORLD. THEIR POPULATION COVERS THE POLAR AREAS OF FIVE NATIONS; USA (ALASKA), CANADA, NORWAY, DENMARK (GREENLAND) And RuSSIA. they are among the most endangered animal species affected ry climate change. YEAR AFTER YEAR, THEIR FROZEN ENVIRONMENT IS REDUcED, FORciNG THEM TO SOMETIMES MOVE TO HUMAN SETTLEMENTS ATTRAcTED RY EASILY AVAILARLE FOOD TO MAKE THEM MORE AND MORE OMNIVOROUS LIKE WILD-PIGS. THE NATURAL cLCOK HAS SET THE RAGE OF THEIR EcOSYSTEM FOR THOUSANDS AND THOUSANDS OF YEARS AND HAS REEN DISORGANIZED IN THE LAST FEW DEcADES. THE POLAR...
Open the catalog to page 6All Axis 71ba catalogs and technical brochures
Axis71 magazine64 Pages
axis71 - Journal 05/201717 Pages
axis 71-Journal 2017/201817 Pages
axis 71 - CATALOGUE SU 201873 Pages