Autodesk ® Television
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© 2010 Justin Boots, a Berkshire Hathaway Company. Image courtesy of Janimation. Autodesk In Television ®

Autodesk Television Solutions Digital Entertainment Creation tools from Autodesk help users create better television through design Image courtesy of Serena Digital. graphics, visual effects, and 3D animation solutions will help you produce better-looking content on a tight deadline. With our broad portfolio of 64-bit creative solutions optimized for Mac OS® X, Autodesk offers you a highperformance, end-to-end workflow, from production design to creative finishing, especially for the Mac® computer. With hundreds of channels, IPTV, mobile devices, on-demand programming, and now stereoscopic...

Image courtesy of Ministry of Illusion. Final Cut Pro® or Avid® workflows, Smoke helps you increase production quality and value, delivering better TV content in less time. Smoke is now also available on the Mac OS® X operating system. Autodesk Flame software for visual effects design gives artists the power and flexibility to tackle complex shots against tight deadlines. Flame is designed to help artists experiment freely, test creative concepts quickly, and make instant changes. With one of the most comprehensive, high-performance creative toolsets on the market today, Flame can give you...

Solutions in Action Commercials With only 30 seconds to grab viewers’ attention and convey the client’s message, agencies creating television commercials need to provide maximum visual impact. The goal is to make something so compelling that instead of hitting the fast-forward button, viewers actively seek out the spot. The New York studios of renowned visual effects house Smoke & Mirrors (SMNY) did just that when they took on the challenge of bringing to life the cover art from The Beatles “Abbey Road” album for spots promoting a new MTV game, The Beatles™: Rock Band™ video game. To pull...

Image courtesy of Speak Easy FX. Children’s Programming As parents know, children can be demanding in their tastes, especially when it comes to animation. It takes great stories, with fun, engaging characters and eyepopping imagery, to keep the attention of today’s easily distracted kids. And, as always, all of this has to be achieved on a tight budget. “We’re using Maya in a truly real-time production setup, following a live action paradigm,” says Steffen Wild, visual effects supervisor. “That’s definitely new.” Jim Henson’s Creature Shop, the company behind such well-loved favorites as...

BBC Winter Olympics, Image Courtesy of Studio AKA. Broadcast Graphics If the individual long- and short-form programs are the real substance in a station’s output, broadcast graphics, such as branding, promos, and bumpers, are the glue that turns them into a cohesive, recognizable offering. To keep them fresh, relevant, and attractive, they are continuously updated, with multiple versions of each campaign —sometimes in a number of languages—co-existing at any time. At Zee Networks’ operation in Mumbai, India, 12 Smoke artists work in shifts around the clock to create a cavalcade of promos,...

Smoke is feature-rich, user-friendly, interactive, and fast—which helps our artists and designers realize their ideas more effectively and deliver the highest possible quality and productivity. — Vipul Bhalala Creative Supervisor/Smoke Artist Zee Networks Learn More or Purchase Access specialists worldwide who can provide product expertise, a deep understanding of your industry, and value that extends beyond your software. To license Autodesk Digital Entertainment Creation software, contact an Autodesk Premier Solutions Provider or Autodesk Authorized Reseller. Locate a reseller near you at...