We b e l i e v e i n m a k i n g d e s i g n m a t t e r. I s t h i s p o s s i b l e ? Ye s . I s it something that happens over night? No. At Menu we believe i n m a k i n g d e s i g n m a t t e r. A n d w e s t r i v e t o d o s o i n a l l p a r t s o f our business. Design matters when a product meets a real need and when it’s useful, timeless, and made from honest materials. When design is original in shape, function or material combination it matters and most of all; design matters when it’s produced in a community where it makes a difference – when it improves quality o f l i f e . W...

INTRODUCTION Bjarne Hansen, Creative Director We w i l l m a ke d es i g n m a t te r by c rea t i n g n ew p ro d u c t s t h a t m a ke a real difference to the consumers. Design should not only be aesthetically pleasing, but also improve processes in our daily l i ves . We w i l l m a ke d es i g n m a t te r t h ro u g h p ro d u c t s t h a t evo ke true feelings and by combining do-well with do-good. Wo r k i n g a t M e n u i s n o t s o m e t h i n g yo u j u s t ra n d o m l y d o 3 7 h o u r s a week to get your pay cheque. It should be something more, and we hope it is. It’s about...

Design Approach

Design matters when a product meets a real need D e si g n approac h Soft minimalism / a new way of thinking design We l ove m i n i m a l d es i g n . We a re o b s es s e d w i t h c l eve r s o l u t i o n s a n d f u n c t i o n a l d e ta i l s . We fo c u s o n t h e c re a t i ve a n d i m a g i n a t i ve a s we l l a s t h e u s a b l e . We b a l a n ce c re a t i v i t y w i t h co m m e rc i a l i s m . We b r i d g e i n n ova t i o n , c u r i o s i t y a n d a f f o r d a b l e l u x u r y. We f o c u s o n d e ta i l s a n d f i n e m a te r i a l s ra t h e r t h a n b i g a...

We b e l i e v e i n m a k i n g d e s i g n m a t t e r t h r o u g h innovations that make a difference. Be original

We b e l i e v e i n m a k i n g d e s i g n m a t t e r b y c r e a t i n g products that evoke true feelings. Be passionate

We b e l i e v e i n m a k i n g d e s i g n m a t t e r b y combining do-well with do-good. Be responsible

The collec t ion The best of all the great

G ridy Oslo-based design team Q&A W i l h e l m G r i e g Te i s n e r & Lars Olav Dybdal Yo u r n a t i o n a l i t y ? N o r w e g i a n . Did you have a childhood hero? Who and why? L: MacGyver! The way he solved problems by using his creativity and built stuff with what he had at hand. Who was your best teacher at school, and why? W: I had a great art teacher named Aase Boullet. She was inspiring and down to earth, but at the same time pretty tough, we had to work hard. She is one of the p e o p l e I wo u l d g i ve t h e c re d i t f o r m e b e i n g a d e s i g n e r t o d a y. T h a...

Slide the mirror into the groove in the wood base and choose between tall or wide scale. Either wa y, t h e l i n e s o f t h e s o l i d o a k base will draw a unique landscape o n e a c h m i r r o r. Use the side with the normal mirror glass or turn it around to s e e yo u rs e l f i n a n o s ta l g i c copper tone. Gridy Me Mirror is perfect as a make-up mirror and as a decorative design object in bathrooms, bedrooms, and maybe eve n i n t h e l i v i n g ro o m ? Gridy Me Mirror is one of the results of our new strategy to collaborate with some of the most talented designers in the world,...

Q&A KiBiSi Yo u r n a t i o n a l i t y ? D a n i s h . What’s your favourite colour? Black on white like our logo. What’s your favourite design object? I like designs t h a t a re a c l e a r ex p res s i o n o f i t s i d e a – e . g X- ta b l e and Biomega Boston. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u ? We i g h t H e re i s a fa m i l y o f ca n d l e - h o l d e rs fea t u r i n g distinct historic references to the iconic typology of chamber candlesticks and candelabras. The designs revisit the standard candlestick appearance and dimensions, and are...

Fo rg e t a b o u t g o l d l e a f a n d exces s o r n a m e n ta t i o n , this is simplicity in its’most aesthetic form. We i g h t H e re i s a f a m i l y o f ca n d l e h o l d e r s fe a t u r i n g d i s t i n c t h i s to r i c references to the iconic typology of chamber candlesticks and candelabras. T h e c o l o u r, t a c t i l i t y a n d w e i g h t o f t h e p o l y s t o n e m a t e r i a l a d d s b o t h m a s c u l i n i t y a n d s i m p l i c i t y, a n d W e i g h t H e r e s e r v e a s b e a c o n s of

B e n ja m i n H u be r t London based designer Iconic and innovative. Benjamin Hubert The London based studio specialises in industrial design across furniture and lighting sectors working with international manufacturers across Europe and Asia. The studio works on a diverse range of projects including both mass/batch produced consumer products and limited edition / one of ’s. Benjamin Hubert has received international critics and media acclaim and has been ex h i b i t e d i n t e r n a t i o n a l l y. Benjamin has also received a number of prestigious awards including: Design of the year...

makes easy living look like hard work Pots. Designed by Benjamin Hubert Benjamin Hubert has created Pots: an earthen landscape of sculptural but functional objects for your kitchen table, d e s k o r w i n d o w s i l l . I t ’ s a m a n i f e s t a t i o n o f s i m p l i c i t y, a n ode to history and an acknowledgement of the qualities and aesthetics of our soil, and what it provides us. Since the beginning of time, indigenous people from separate continents have found and acknowledged this simple material of ”baked earth” for a variety of purposes: artistic representations of historical...

Since the beginning of time the simple material of terracotta, meaning ’baked earth’, has been acknowledged and used for at wide variety of purposes across continents around the world.