Catalog excerpts
LAMINATE FLOORING
Open the catalog to page 1RETHINK WHAT’S POSSIBLE What would your home look like if you had no limits? If the hottest interior trends were entirely affordable… If the most sophisticated designs were tough enough to withstand your lifestyle… If you could fall in love with your floor with no worries and no regrets. Armstrong ® Laminate Flooring makes it all possible: high design, premium quality and practical value — all from the most trusted brand in flooring. When you choose Armstrong, you get the peace of mind that comes from a brand with a 150-year legacy of delighting customers. Join the generations of families...
Open the catalog to page 3THE MOST INNOVATIVE DESIGNS IN LAMINATE It all begins with the imagination of our design team. Dr awing inspir ation from ar t, nature, fashion and culture, they tr ansfor m the latest interior trends into fabulous f loor s. Award-winning Ar mstrong ® imaging technologies give our designer s the freedom to create trend-set ting look s. They know any ex tr aordinar y combination of color s and tex tures they imagine can be brought to life through exclusive Ar mstrong technologies.
Open the catalog to page 4WEATHERED CHARM Inspired by drif twood with its deep gr ays and war m under tones, the wide plank s of Weathered appear to have withstood year s of exposure to wind, sun and sea . The beauty of the coast is tr anslated into a f loor with visual tex ture and natur al char m. RUSTIC BE AUT Y Rough-hewn plank s of white oak are deeply tex tured with knots and saw mar k s to create the r ustic look of X-Gr ain. This unpolished look brings to mind the simple countr y cabins and hand-cr af ted fur niture of gener ations past while being per fec tly in step with cur rent interior trends....
Open the catalog to page 5E XOTIC PAT TERNS The exotic pat ter n and detailed gr aining of Acacia, a richly colored African hardwood species, tr ansfor m the f loor from a neutr al background into a centr al design element. Hand-scr aped tex ture and r andom plank leng ths add to the realism of this globally inspired style. Reclaimed American Chestnut L6604 RECL AIMED TRE ASURES Once one of America’s most popular hardwoods, American Chestnut is now so r are it is available only as reclaimed lumber, and at a premium cost. The char ac ter of chestnut’s prominent knots and natur al miner al streak s, bur nished and...
Open the catalog to page 6UNE XPECTED MATERIALS Creative designer s have taken f looring beyond the standard woods and stones to embr ace unexpec ted materials. Those custom designer look s are now available in laminate. Sea Wall uses r andom widths and tex ture to create the ef fec t of precast cement weathered by sand and saltwater. With a shif t in color, it becomes Ore, reclaimed metal from the ocean f loor, pit ted with age for a rich patina . Armstrong® Laminate Flooring
Open the catalog to page 7MORE THAN JUST A PRETTY FLOOR Beneath the striking beauty and realism of our designs is the quality and dur ability you expec t from Ar mstrong. Our laminate f loor s car r y the industr y’s best residential war r anties, r anging from 20 year s to a lifetime. Many collec tions are even tough enough to be war r anted for commercial use. Like our ex tr aordinar y designs, our ex tr aordinar y per for mance is made possible by exclusive Ar mstrong technologies.
Open the catalog to page 8NATUR AL BE AUT Y Ar mstrong’s groundbreaking designs are brought to life in such brilliant detail, they are of ten mistaken for the real thing. MasterWorks Technolog y ® and MasterWorks Technolog y with V Tx™ sur face tex ture create the clearest images, most vibr ant color s and most realistic designs in f looring. OUTER PROTECTION Ar mstrong wear protec tion means you can live life comfor tably on your f loor without living in fear of damaging it. Our VisionGuard ® wear sur face helps protec t against scr atches, sur face spills, stains, fading, scr apes and wearthrough and makes...
Open the catalog to page 9DESIGN MATTERS At Ar mstrong, we take ex tr a care to make sure the best techniques are used to enhance our designs. We carefully deter mine what sur face tex ture, edge treatments and gloss level will bring our f loor s to life, making them as realistic as possible. We spare no detail, whether it’s on our Commercial, Premium, Best or Bet ter produc ts, we make sure all our laminates visually and tex tur ally represent the material they are replicating.
Open the catalog to page 10TE X TURE Many types of embossing techniques are used to create the best sur face tex ture for each design. Embossed-in-register (EIR) – Creates a dr amatic level of realism by accentuating the tex ture that is aligned with the design image. Examples include knots, chat ter mar k s, wood gr ain and tile grout lines. Overall (OT) – Tex ture is applied over the entire sur face enhancing the design. The tex ture does not align to the design image. Hand-scraped (HST) – Consists of a sof t to heav y hand-scr aped wood ef fec t, of ten with chat ter mar k s, depending on the design. No sur face...
Open the catalog to page 11PR EM I U M LU S T R E™ The look of premium domestic hardwood in a high gloss piano finish Collection design features: 5˝ wide planks 12mm thick planks for solid feel and sound absorption Commercial VisionGuard® with AC5 wear layer Lifetime† Residential / 15-Year Commercial Warranty Forest Brown Maple L8704 ABOUT COMMERCIAL L AMINATE Businesses and residences utilizing Armstrong’s laminate expect higher traffic on the floor than average homeowners. For that reason, we offer these commercial lines – flooring with Armstrong’s renowned beauty, but with our most protective wear layer. †...
Open the catalog to page 13PR EM I U M The look of premium domestic and tropical exotic hardwoods with superb durability Collection design features: 5˝ wide planks 12mm thick planks for solid feel and sound absorption Commercial VisionGuard® with AC5 wear layer Lifetime† Residential / 15-Year Commercial Warranty Tree Branch Walnut L8705 Lifetime is defined as the life of the original purchaser’s installation, or 50 years. DESIGN FE ATURES KE Y = Texture Armstrong® Laminate Flooring
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