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Chef Collection

Chef Collection
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Chef Collection

Product catalog summary
Introduction
The document highlights the collaboration between Master Chef Rui Paula and the European Capital of Furniture, Paços de Ferreira, Portugal. It emphasizes the region's reputation for furniture craftsmanship and its efforts to promote this industry across Europe.

European Capital of Furniture
Paços de Ferreira is recognized as the European Capital of Furniture, a title granted by the European Union. The region is known for its concentration of furniture and textile companies, aiming to showcase its craftsmanship and promote tourism.

Chef Rui Paula
Rui Paula, born in Porto, developed a passion for cooking influenced by his grandmother. He opened the DOC Restaurant in 2007 and the DOP Restaurant in 2010, both offering modern and traditional Portuguese cuisine. He is also a jury member of Portuguese Masterchef and opened Casa de Chá da Boa Nova in 2014.

The Chef’s Collection
The Chef’s Collection is a designer furniture line created for Rui Paula’s restaurant DOP. Dutch designer Janine Hulsker designed the Boom Arm Chair, the first model in the collection, produced by companies in Paços de Ferreira.

Designer Janine Hulsker
Janine Hulsker, a Dutch designer, transitioned from graphic design to furniture design. Her label, ArianeSké, focuses on creating unique furniture pieces.

Production Companies
The document details several companies involved in the production of the Chef’s Collection:
  • Ângelo Móveis: Specializes in exclusive furniture production.
  • Maroco: Focuses on upholstery and furniture industry products.
  • Divercol: Produces paints and varnishes for the furniture market.
  • Bersandra: Specializes in upholstered articles for domestic and hotel industries.


Conclusion
The document concludes with contact information for the involved companies and emphasizes the strategic importance of Paços de Ferreira in the furniture industry.
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Catalog excerpts

Chef Collection-1

RUI PAULA, MASTER CHEF AMBASSADOR OF THE EUROPEAN CAPITAL OF FURNITURE 1 RESTAURANT DOP • PORTO, PORTUGA

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Chef Collection-2

RESTAURANT DOP, PORTO IN PORTUGAL MADE BY THE EUROPEAN CAPITAL OF FURNITURE

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Chef Collection-3

We are ‘The European Capital of Furniture’ A title granted by The European Union. Nowhere in Europe there are more furniture and textile related companies concentrated in one region as in Paços de Ferreira, Portugal. In Europe they mainly think of sunny beaches, golf courses and Port wines when they think of Portugal. It’s about time to let Europe and the world to know we have more to offer and we’re proud of it. Our challenge was to come up with a campaign which promotes our business and craftsmanship in the whole of Europe. Our campaign is all about passion, craftsmanship, talent and attention...

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Chef Collection-4

MASTER CHEF RUI PAULA AMBASSADOR OF THE EUROPEAN CAPITAL OF FURNITURE

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Chef Collection-5

Rui Paula, the Chef Rui Paula was born in Porto in 1967. It was in the Municipality of Alijo, during the holidays spent in the family home, that he developed a taste for cooking. He was strongly influenced by his grandmother and the foods she was preparing based on old recipes and use of local products. In 2007, in partnership with his brother Pedro and the Rabelo boat company, Arisdouro, Rui Paula opened the DOC Restaurant (Degusta, ousar e comunicar), from a contemporary building on the Folgosa pier, on the road that borders the River Douro between Régua and Pinhão. In a short time, developing...

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Chef Collection-7

The Boom Arm Chair Created in the European Capital of Furniture, the Boom Arm Chair is the new chair for Chef Rui Paula’s restaurant DOP in Porto. The Boom Arm Chair is a design of dutch designer Janine Hulsker. In recent years she discovered Paços de Ferreira as the ideal place for creating her special designs for furniture label arianeSké. The four established companies Ângelo Móveis, Maroco, Divercol and Bersandra, grouped and coordinated by Moveltex, the Center for skills and incubation of companies in Paços de Ferreira, were in charge of the production. Dutch designer Janine Hulsker designed...

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Chef Collection-9

Inaugurated on Rua das Abelheiras, under the name of A. F. Silva, it is on December 23, 1996 that she acquires the designation of Ângelo Móveis, Lda. and located at Rua das Queimadas - Meixomil. Situated in this community of experienced craftsmen the Ângelo Móveis produces all kinds of exclusive furniture in all types of woods and with the best finishes. The company Ângelo Mobiliário was born out of a family project, since then the company has grown as a result of hard work, commitment, dedication and flexibility. Nowadays the company exports more than 60% of its production to a great variety...

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Chef Collection-11

Divercol began its activity in 1975 directed to the Furniture and Wood Market, offering a wide range of products. Specializing in the production of paints and varnishes is one of the leading domestic producers. In the 90’s made important investments in Research and Development and in the construction of a modern and well located industrial unit in Lordelo. A strong product development policy, combined with an efficient Marketing strategy, enabled the development of new distribution channels. In 2008 Divercol absorbed the brand “Vedeta”, with an important penetration in the traditional distribution...

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Chef Collection-13

The European Capital of Furniture Paços de Ferreira - The European Capital of Furniture is a hallmark for a territory that has a dynamic, innovative and competitive business environment that aggregates around five thousand companies. • Largest European Furniture Trade Center; • More than 2.5 million square meters of production and exhibition area within a 5 km2 radius; • More than 1 Billion Euro’s of yearly turnover; • 15 minutes from Francisco Sá Carneiro Airport. • 20 minutes from the seaport of Leixões and the railway line; • 10 minutes from the Porto and 3 hours from Lisbon; • 45 minutes...

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Chef Collection-15

Maroco Rua de Boavista, 394 4590-028 Carvalhosa Pagos de Ferreira Portugal T: +351 255 865 373 [email protected] maroco.pt Moveltex R. Dr. Nicolau Carneiro, 196 Pagos de Ferreira Portugal T: 0 [email protected] moveltex.com

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Chef Collection-16

THE EUROPEAN CAPITAL OF FURNITURE PAÇOS DE FERREIRA, PORTUGAL FURNITURE & GRAPGIC DESIGN: JANINE HULSKER • PHOTOGRAHY: FRAME-IN

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.