A passion for light, pioneering lighting concepts and agile solutions for retail environments

Guiding retail light Creating buying impulses, showcasing goods and inviting customers in: that’s what a well-planned lighting concept delivers in a retail setting. And that’s what has always made Ansorg special

Ansorg combines technical know-how with quality design and lighting expertise. We apply these qualities to a single purpose: setting the scene for your goods to promote your sales. For this, we rely on design-oriented quality products, innovative light control and economical lighting technology. And the scenes we set are always made to measure. That’s because the question » How do you wish your customers to see your shop? « should be answered not only by your shop conditions, but also and above all by your brand identity. And that’s where we come in – we ensure exceptional brand experiences e

Guiding retail light Our background is retail light. Our present is retail light. And our future? We will continue to think retail light.

It was back in the 1950s that Ernst and Renate Ansorg realised how using light to showcase products made customers more willing to buy 1966 Ansorg cofounds Euroshop, the world’s largest retail trade fair We here at Ansorg have a 60-year history to look back on. And that history has always revolved around one thing: the presentation of merchandise. Our founders, Ernst and Renate Ansorg, were in the business of 1955 Ernst and Renate Ansorg found the business selling window dummies in 1955, when 1991 Ansorg opens its first foreign branch, in France they noticed that their goods were not being adequately...

Guiding retail light Once everything is perfect, we get down to the details. Light-planning expertise From inviting to fresh and appetising products Responsible for that concept are international in food stores, lighting designed for remote light planners with decades of experiences effects in the fashion and automotive sectors, who come from a variety of backgrounds and spots picking out the tiniest highlights – spanning architecture, design and lighting it’s the sheer variety of lighting and lighting technology. Based on their expertise in all technology that rekindles our fascination every...

All developments are tested in the Ansorg light lab using a goniophotometer The latest reflector technology is developed right here at Ansorg Every product undergoes a 100 % inspection Product development Our many engineers are responsible for further developing lighting technology. They work daily to enhance light control precision and luminance, reduce glare and improve energy efficiency, light quality and many other aspects of light design to make retail lighting solutions gradually more efficient and sustainable. Efficiency In line with your wishes, our light planners Individual designs design...

Guiding retail light Coray Award-winning spotlight family for all retail requirements. Navo Sets standards for efficient aisle area lighting. Floatline Ultra-slim suspended luminaire system.

For us, there’s only one way to go for our customers, and that’s forwards. We are committed to the German design tradition: simple, minimalist and, above all, focused on functionality. That’s why all of our products use high-performance technology – encased in elegant housing – with a single purpose: to direct the consumers’ gaze onto your goods and not onto the luminaire itself. Award-winning design Innovations from Ansorg Our products have won several international Our daily cooperation with international prizes, including the Good Design Award, the retailers is the basis for seminal developments...

Guiding retail light No two sales rooms are the same: every item of furnishing or merchandise, every detail, no matter how small, is different. And each calls for a tailor-made lighting concept. That’s something we can provide for you thanks to a project procedure that has been delivering success for years – and with services that cater to individual requirements. We consult closely with our customers to According to our high standards of quality, discover and understand their needs and we endeavour to offer our customers the visions and so develop a customised lighting perfect light setting...

Each lighting design begins with a single light. But that is not where it ends. Surface-mounted spotlight Extremely versatile, power-track Our lighting systems are based on mounted spotlights suitable both the modular principle and offer for accent and general lighting. an extremely varied and flexible range of light design possibilities. Recessed spotlight For installation in cavities and suspended ceilings, with the larger part of the luminaire concealed. Swivel mechanisms enable targeted Different light moods, scenes and spotlighting of specific points. scenarios: with the INspire app, Down...

Guiding retail light 27 Locations, 10 production sites and delivery to more than 150 countries 99 % of our customers are highly satisfied with Ansorg products Employees from 16 nations and customer service provided by native speakers in nine languages -1 J Every employee receives 2.5 days of further training a year More than 60 years of experience in promoting sales with lighting and specializing in the retail sector Our lighting designers plan the equivalent of more than 5 football pitches of retail space per week

Made in Germany Melbourne, New York, Nice, Dubai, Basle, Helsinki, Santiago de Chile, London, Berlin and many, many more cities around the world: these days, our products and lighting concepts are used in more than 150 countries. And that's a figure we are very proud of. Founded as a German company, we have become a multinational player as our customers have become more and more international. What has been the most important factor for us in all this? Flexibility. Because only if we remain flexible can we respond to your needs and those of the market as fast as possible and worldwide. Global...