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Catalogue 'New Lighting Tools LED´
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Catalogue 'New Lighting Tools LED´ - 2

2 l ansorg l Lighting tools LED 12

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New Lighting Tools L ED Lighting tools LED 12 l ansorg l 3

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Welcome to Ansorg The innovations in shop lighting are closely linked to the rapid development of LED technology. LED technology has a direct inƃuence on changes in luminaire design as well in the design and efƂciency of lighting concepts. For the retail trade, the criteria of energy savings and effective scene setting for merchandise are of particular importance. Lighting has long since become a main factor and instrument of strategic shop design. LED technology in this area is bringing about completely new possibilities as regards scene setting for merchandise and shops. The further...

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Lighting tools LED 12 | ansorg | 5

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The qualitative demands made on LEDs In the case of LED luminaires there are a lot of parameters that inƃuence each other and are interdependent. It would in this case be unrealistic to target the highest possible performance indicators for all parameters simultaneously. What is decisive for assessment is what lighting result is actually necessary for the lighting task in practice. > Luminous efƂciency How much light is, in relation to the electrical power output, generated by the LED unit? (measured in lumens per watt) > Illuminance How much light reaches the goods? (measured in lux) >...

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Lighting tools LED 12 l ansorg l 7

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The principle of LED technology Fan of the cooling case Cooling case for active cooling LED unit 4,000 lm 8 l ansorg l Lighting tools LED 12 Reƃector for light clustering and pinpoint distribution of light on the merchandise

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Active cooling According to this principle, the LED unit is connected directly to a cooling case within the luminaire. By means of a vibration mechanism or fan the cooling air is led past the LED unit and the heat is discharged from the luminaire. The active cooling equipment is necessary for high lumen packages and makes smaller structural shapes possible. The active cooling as in the case of the Take TKL spotlight makes a high lumen package possible with 4,000 lm as well as a small, attractive luminaire design. Passive cooling The principle of the passive cooling technology makes use of...

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LED technology in a comparison Radiation characteristics General diffusion HID lamp General diffusion LED unit Light emission in the case of a luminaire with a conventional lamp Light emission in the case of a luminaire with LED unit A conventional lamp radiates light in all directions and mainly horizontally. The reƃector captures the light from all sides, clusters it and guides it in the direction of the merchandise. Almost the whole luminous ƃux can be inƃuenced by the reƃector, only a small part of the luminous ƃux radiates directly from the luminaire. The LED unit radiates more...

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LED technology in a comparison Energy balance Energy 100 % QT Low voltage 36 % QR-CBC Low voltage cool beam 54 % 90 % 10 % residual heat 2% 8% visible light LL Fluorescent 47 % HIT Metal halide 28% 25 % 43 % LED 30% 75% 27 % 0% 25% The values are average values and are used only to make the principle clear. radiant heat The chart clearly shows the energy balances of luminaires with LEDs and conventional equipment. Lamps convert electrical energy into visible light. A measure of the efƂciency of a light source is the light yield which gives the luminous ƃux in lumens – based on the electric...

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LED technology in the salesroom HID concept in a sample salesroom The reƃector characteristics of the HID luminaires create uniform, brilliant lighting of the retail areas. Characteristic are the soft transitions of cones of light. Due to a certain percentage of scattered light, harmonious luminance is obtained which creates a homogeneous room atmosphere. HID concept LED concept Shop ƃoor area 132 m2 132 m2 Number of luminaires 64 64 Beam angle 42° 40° Luminous ƃux of light source 4000 lm 3540 lm EfƂciency (LOR) 0,63 --- System luminous ƃux of luminaire 2520 lm 2800 lm System power 42 W 36...

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LED concept in a sample salesroom The quantity of light is concentrated on the area to be illuminated. As a result, the transitions of the cones of light seem more clearly delimited from each other. The reƃector characteristics of the LED luminaires entail only a very low percentage of scattered light; the aisle areas receive less light and appear darker. Thus a room ambiance full of contrasts is produced. 300 270 Informative area 220 Reaching level Eye level Decorative area 170 120 Grabbing level 70 Bending level 20 cm 0 DeƂnition of the perimeter Lighting tools LED 12 l ansorg l 13

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The Company Ansorg Ansorg develops and produces innovative technical luminaires for retail and architectural areas. Cooperation with planners, designers and architects is the basis of the development of technically matured and aesthetically convincing luminaires and lighting concepts. Besides the technical competence, Ansorg shifts the setting of lighting scenes based on the customer’s special requirements to the focus of attention, since it is in particular the special wishes and needs which are indispensable for the effective setting of lighting scenes as part of a corporate identity. For...

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Lighting tools LED 12 | ansorg | 15

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Core Competence of Ansorg Individuality Ansorg adds proƂle to visual corporate ident it ies t hrough t he medium of light! Individualised lighting concepts underline the corporate design of a company and hence create competitive advantages. Ambiences in which lighting is experienced support sales by means of optimum illumination of the merchandise presented and provide orientation for the consumer – in that way a feel-good atmosphere is produced and the residence time at the POS is increased. Ansorg is wherever the customer is. Here lighting concepts adjusted to the needs and requirements...

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Germany /France / Spain / Italy United Kingdom / The Netherlands Switzerland / Norway / Sweden United Arab Emirates Lighting tools LED 12 l ansorg l 17

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Glossar Generation of light In an LED lamp (light-emitt ing diode) t here are, besides negat ive electrons ( - ), t he posit ive charges (+). These opposing charges generate, upon t heir neutralisat ion, visible light and heat. The LED energy balance is approximately 20 % light and 80 % heat, i.e. t here is hardly any heat radiat ion in t he form of IR light. The heat produced must, however, be discharged from t he semi-conductor material elsewhere, by means of act ive or passive cooling. That LED technology does not involve any t hermal load for t he luminaire system is, t herefore, not...

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