Brochure 'Automotive Lighting'
28Pages

Automotive Lighting

Light for the car showroom Car showrooms are realms to be experienced. Light is an important tool with which the vehicles on display are given a perfect charisma and a visit to the car dealer’s becomes a sensuous experience. As a decision-making aid, this brochure is intended to inform and inspire you. The vehicles are to be seen as sculptures. By means of different lighting situations in each case different shape elements are to be placed at the forefront. Direct and indirect light, point-shaped or wide-area lighting, light colour temperature and intensity are only some of the parameters...

Lighting, attractive and efficient Light shapes the room. Light facilitates orientation, accentuation and scene setting. Light becomes an aesthetic building block, a dramaturgical instrument, as part of an overall visual concept. Every lighting area makes its own demands on efficient technical implementation. Functional light for seeing Ambient lighting for orientation in the room Accentuated light for looking Accent lighting • for special areas of the room and highlights • to create attractiveness and value Decorative light for viewing Decorative lighting with • furniture luminaires •...

Architectural analysis at customer centre The architectural analysis clarifies the definition of: • • • • Visual axes Functional areas Vertical surfaces Access zones Customer centre Page 8 Reception Page 10 Waiting area Page 11 Presentation area Page 12 6 Highlight Page 14

Used car Hand-over Accessory shop Customer service Direct reception presentation Page 16 Page 17 counter Page 19

Customer centre Note not only the products, but also the spatial experience Features The customer centre forms the focal point of corporate culture within the car dealership. It is the heart of the car dealership with a high furnishing standard and different lighting requirements. 8 The following functional areas meet here: Reception Waiting area Presentation area Highlight Used car presentation Hand-over Accessory shop Customer service counter Direct reception

This enmeshing guarantees optimum communication and economical work flows with short walking distances. For the customer, recognizable networking with all of the service areas is made visible and hence during every visit information on all of the services and goods of the company is provided. The lighting is done in keeping with the demands made on the various functional areas. This creates hierarchies and promotes orientation within the room. 9

Reception Willkommen . Welcome . Bienvenue Features Lighting The reception area provides the customer with an initial starting point. It is the central communication point and the company’s visiting card, frequently arranged at a central location. The structuring of the room with architectural elements, such as suspended ceiling sails or rear walls, emphasizes the unique selling point of this functional area. • High degree of attention due to long-distance impact • Support with illuminated logo on a rear wall • Computer monitor-compatible workstation lighting • Colour temperature: 3,000 –...

Waiting area People are at the centre of things Features Lighting The waiting area serves as a rest and recovery area to bridge waiting times. Ideally it provides a panoramic experience with orientation towards the customer centre, a view through to the workshop, an overall view of the display. • • • • In the nature of an accommodation and island area, subdued, atmospheric lighting separated from the ambient lighting Colour temperature: 3,000 K Colour rendition: Ra > 80 Illuminance: 300 lx 11

Presentation area Nothing is more constant than change Features Lighting The car is at the focal point of interest. Because of its strong emotional significance it must be presented in the display in such a way that besides a real satisfaction of needs a symbolic one is also offered. Particularly in an area of competition in which vehicles functionally differ less and less, a shift from the utility value to the emotional value is taking place. The emotional value of what one buys becomes the actual economic factor. Purchase decisions are made largely emotionally and not rationally and, for...

The room makes a generously dimensioned and positive impression due to the bright surfaces. The illuminance on the rear wall was meant ideally to be twice that of the ambient light. • The long-distance impact of the car showroom can be enhanced with intense illumination of the vehicles near the windows. In addition, the reflections in the shop windows are also mini mized. The use of anti-glare glazing can have an additional effect. • • • Colour temperature: 4,000 – 4,200 K Colour rendition: Ra > 90 Illuminance: Ambient light 500 lx, Rear walls 1,000 lx, Vehicle in the interior (spotlight)...

Highlight Where the gaze does not stop, the feet keep on walking Features Lighting The highlight, an extraordinary or new vehicle model, is mostly placed at the centre of the room or close to the window frontage. The form of presentation that matches the trademark image, as well as the lighting, should here be extraordinary and emotional. In that way a highlight becomes an eye catcher. • • • • • • 14 A dramatic scene is set for the vehicle The shapes are emphasized The value of the vehicle is enhanced Colour temperature: 4,000 – 4,200 K Colour rendition: Ra > 90 Illuminance: (spotlights)...

Used car presentation Sense and sensuousness Features Lighting A used car customer expects a good price/performance ratio and a large selection of vehicles. Here in particular the presentation of the cars is to be matched to the interests of the customer group. The customer wishes to make a favourable purchase at a reasonable, qualitative equivalent value. • • • • Upgrading used car area Colour temperature: 4,000 – 4,200 K Colour rendition: Ra > 90 Illuminance: 400 lx 15