THE NORDIC INHERITANCE IN CONTEMPORARY DESIGN CRAFT MEETS ART. FUNCTION MEETS FORM. MATERIAL MEETS POTENTIAL. THIS IS OUR NORDIC TRADITION AND HERITAGE. &TRADITION AIMS TO BRIDGE THESE VALUES TO CONTEMPORARY DESIGN, RESHAPING, REDEFINING AND REINVENTING MATERIALS, TECHNIQUES AND FORMS. &TRADITION COVERS THE MASTERS OF YESTERDAY, THE LEADING DESIGNERS OF TODAY AND THE TALENT WHO MAY CREATE THE CLASSICS OF THE FUTURE. WE SCOUT FOR DESIGN TALENT AND HAND-PICK PRODUCTION FACILITIES GLOBALLY. BUT OUR ROOTS ARE STILL NORDIC. WE RESPECT NATURE THAT PROVIDE OUR RAW MATERIALS, AND WE BELIEVE IN DESIGN THAT IS MADE TO LAST.