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Moroccan Touch

Moroccan Touch
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Moroccan Touch

Product catalog summary
Overview: The document provides an in-depth look at the cultural and historical significance of Berber rugs, particularly focusing on the Moroccan Touch collection by Amini. It highlights the unique storytelling aspect of these rugs, which are deeply rooted in the traditions of North African nomadic tribes.
Specifications: The Moroccan Touch collection features rugs made from a blend of wool and mohair, hand-knotted with a cut pile finish. They are available in standard sizes of 160x230 cm, 200x300 cm, and 250x350 cm, with bespoke sizes also offered. The rugs are characterized by their warm ivory and brown tones, and their design is inspired by traditional Berber symbols and abstract geometries.
Procedures: The production process emphasizes traditional methods, such as sun-drying the wool to ensure a lasting sheen and hand-cutting the pile for precision. This meticulous attention to detail ensures the uniqueness and quality of each rug.
Historical Context: Berber rugs have been a part of the cultural heritage of North African nomads for centuries, serving as a family heirloom passed down through generations. The document mentions influential figures like Paul Klee and Le Corbusier, who have contributed to the popularity of these rugs in modern interior design.
Design and Craftsmanship: Amini's Moroccan Touch collection is noted for its blend of creative design and rigorous craftsmanship. The collection aims to preserve the cultural essence of the Berber tradition while offering a contemporary aesthetic suitable for modern interiors.
Credits: The document credits Juma for art direction and graphic design, Valentina Sommariva and Marianna Jamadi for photography, and Marzia Gandini for editing. It also acknowledges the contributions of various partners and suppliers.
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Catalog excerpts

Moroccan Touch-3

MOROCCAN COLLECTION OVERVIE W Tappeti che raccontano una storia segreta, capaci di parlare per simboli, geometrie astratte e segni in codice. Figure geometriche ricorrenti che unite in diverse combinazioni esprimono la creatività e il passato di chi li ha intrecciati. Questa è l’essenza originaria del tappeto berbero, una testimonianza di secoli di tradizione delle popolazioni nomadi del nord-Africa, per le quali il tappeto costituiva parte integrante del patrimonio ereditario di ogni famiglia da trasmettere di generazione in generazione. Paul Klee, Wassily Kandinsky, Yves Saint Laurent e Le...

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Moroccan Touch-6

cover MTBorder ivory /dark grey page 3, 4 MTBorder ivory /dark grey page 6, 7 MT0 4, ivory /dark grey in this page MT0 4, ivory /dark grey design detail

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Moroccan Touch-7

MTBorder beige /brown mix pile composition 100% Blend of wool and mohair technique hand knotted finishing cut pile, washed size 160x230, 200x300, 250x350 cm and bespoke sizes

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Moroccan Touch-8

MT04 ivory / dark grey MT04 beige / brown mix pile composition 100% Blend of wool and mohair technique hand knotted finishing cut pile, washed size 160x230, 200x300, 250x350 cm and bespoke sizes

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Moroccan Touch-9

pile composition 100% Blend of woof ond mohoir technique bond knotted finishing cut pile, washed size 160x230, 200x300, 250x350 cm and bespoke sizes pile composition 100% Blend of wool and mohair technique hand knotted finishing cut pile, washed size 160x230, 200x300, 250x350 cm and bespoke sizes

 Open the catalog to page 9
Moroccan Touch-10

art direction and graphic design Juma photo Valentina Sommariva, photo page 5 Marianna Jamadi editing Marzia Gandini THINK PR prepress Diodo printing Optima credits thanks to: Bonvini Tuttolegno Parquet, Dep Design Store, Poliform, Suede printed in Italy January 2016 I campioni di colori e materiali hanno valore indicativo. L’azienda si riserva di effettuare eventuali migliorie sui prodotti. Amini è un marchio registrato. tel +39 0377 4643 11, fax +39 0377 8320 98 strada statale 234, 26867 Somaglia (LO) Milano, Italy [email protected], www.amini.it The colour and materials samples have an indicative...

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