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Amini magazine 2015

Amini magazine 2015
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Amini magazine 2015

Product catalog summary
Introduction
The document details the evolution of the Amini Brothers Company (ABC), a family business with Afghan roots, into a major player in the international carpet industry. Known for blending traditional craftsmanship with contemporary design, ABC offers high-quality carpets that meet both aesthetic and functional needs.
Company History and Philosophy
Founded in 1962 by Sultan Amini in Afghanistan, ABC initially collaborated with local artisans to produce and sell carpets. The company faced significant challenges during the Russian invasion in 1978, prompting a relocation to Germany. Despite these obstacles, ABC established a strong reputation in Europe for quality and craftsmanship. The Amini division was later created to cater to contemporary interior design demands, emphasizing quality and passion.
Production and Distribution
ABC's expansion into Europe led to the development of a comprehensive distribution network and the opening of an Italian office in 1988. The company offers a diverse range of high-quality carpets, supported by excellent pre and post-sales services. Amini sources carpets from traditional regions such as Afghanistan, Nepal, Persia, India, Morocco, and Turkey, maintaining its roots while expanding internationally.
Product Customization and Innovation
Amini provides a wide variety of carpets, including traditional, modern, and outdoor options. The company excels in customizing carpets to meet specific client needs, offering bespoke solutions that reflect individual styles and preferences. This is supported by Amini's extensive knowledge and expertise, allowing for innovative designs and color schemes.
Collaborations and Artistic Influence
Integration and collaboration are key values for Amini, leading to partnerships with renowned artists and designers. These collaborations result in unique carpet designs that blend art and functionality. Art significantly influences the company, helping to anticipate trends and enhance product offerings.
Gio Ponti Collection
The document highlights Amini's collaboration with the Gio Ponti archives, resulting in a collection of elegant carpets. This partnership combines the creativity of the renowned designer with Amini's expertise, producing modern masterpieces that balance design, form, and color.
Overview of the Gio Ponti Collection
The collection is inspired by Gio Ponti's designs, characterized by vibrant colors, geometric patterns, and high-quality materials like Tibetan wool and natural silk. It combines Amini's experience with Gio Ponti's archives to produce elegant carpets.
Key Sections
  • Design Philosophy: Combines beauty, materials, and creativity for elegant carpets.
  • Product Descriptions: Detailed descriptions of each carpet, including composition, technique, and sizes.
  • Materials and Techniques: Hand-spun Tibetan wool and pure silk, hand-knotted, with hand washing, clipping, and carving.
  • Design Elements: Features geometric shapes and patterns for depth and visual interest.
  • Customization and Versatility: Offers a wide range of styles and customization options.
  • Collaborations: Highlights collaborations with designers like Scholten & Baijings and Carlo Colombo.
Collections and Designs
  • Carlo Colombo Collection: Features pixelated designs and geometric patterns.
  • Whisper Collection: Made from 100% viscose, available in various colors and sizes.
  • Revive Collection: Composed of 100% wool, hand-knotted and overdyed.
  • Ariane Collection: Uses hand-spun vegetable-dyed wool, hand-woven.
  • Technical Data: Emphasizes natural materials like wool, linen, silk, and leather.
Materials and Techniques
  • Carpets crafted using hand-knotted and hand-loomed techniques.
  • Materials include Tibetan wool, pure silk, and bamboo silk.
  • Finishing processes involve hand washing, clipping, and carving.
Production and Quality Assurance
  • Amini ensures high-end market quality with reliable production times and delivery services.
  • Highlights craftsmanship and generational knowledge among weavers.
Additional Information
  • Contact details and acknowledgments are provided, along with notes on color and material samples.
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Catalog excerpts

Amini magazine 2015-1

HOME COU– TURE DEFINES A NE W DE– SIGN PER– SPEC TIVE first issue

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Amini magazine 2015-3

S TA R T FROM PEOPLE company Radici ben ancorate alla tradizione afgana, spirito cosmopolita per guardare il mondo con curiosità, passione e amore per la bellezza e le sue infinite declinazioni, unite alla vocazione di trasmettere la cultura della propria gente e la memoria del tappeto tradizionale: la storia della famiglia Amini è un percorso fatto di contaminazioni e influenze diverse, è una strada costellata da conquiste faticose, è un racconto entusiasmante che narra le vicende di uomini coraggiosi. Tutto inizia tra Herat e Kabul nel 1962, quando Sultan Amini fonda la Amini Brothers Company...

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Amini magazine 2015-4

PRODUC TION: DISCOVER NEW BOUNDARIES

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Amini magazine 2015-5

L’approdo in Europa segna l’inizio di una crescita continua che porterà ABC a sviluppare una rete distributiva articolata e capillare e ad aprire nel 1988 la sede italiana, proponendosi sul mercato con una propria identità. Oggi l’azienda può offrire una gamma di tappeti davvero unica e di altissima qualità, a cui affianca un servizio preciso e puntuale in tutte le fasi del pre e post vendita. Esperienza e conoscenza consentono anche alla nuova divisione Amini di interpretare le specifiche esigenze del cliente, mentre organizzazione e flessibilità gestionale assicurano tempestività e consegne...

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Amini magazine 2015-6

Amini private retail and hospitality La gamma di tappeti offerta oggi da Amini è molto ampia e diversificata: tappeti tradizionali o moderni, dall’immagine e dal decoro molto complesso o a tinta unita monocolore, tappeti dalla forte consistenza o al contrario leggeri e delicati, tappeti per interni ma anche per l’outdoor. Ciascuno può trovare il suo stile, la propria personalità, soddisfare le proprie esigenze estetiche ma anche gli aspetti funzionali. Amini è in grado di personalizzare ogni tappeto sviluppando soluzioni ad hoc per ogni progetto. Oltre alle dimensioni su misura, l’azienda può...

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Amini magazine 2015-7

1. Resort Palace Hotel, Ras al Khaimah 2. Flagship store, Milan 3. Relais San Lorenzo, Bergamo Alta

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Amini magazine 2015-8

DAVID WISEMAN photo by Joe Kramm THE HAAS BROTHERS photo by Daniel Trese LLUÍS LLEÓ photo by Martin Crook Integrazione è sicuramente uno dei termini preferiti da Ferid Amini, oggi responsabile della divisione Amini, ed è uno dei valori da sempre tramandati dalla sua famiglia. Declinato nei suoi significati si traduce per l’azienda nell’incontro di diverse culture, paesi d’origine, esperienze, capacità, in un mix di stili, di arti, di manifestazioni della creatività. Amini è un’azienda che promuove il dialogo fra le competenze, la compenetrazione di immagini e atmosfere provenienti da mondi lontani,...

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Amini magazine 2015-9

ART & LIMITED EDITIONS company 1. Exhibition at Design Miami 2014, by R & Company, New York. 2. “Se estrecha la luz” rug in wool and silk. Designed by Lluís Lleó for R & Company, New York. 3. “Animal Planet” rug in wool and silk. Designed by The Haas Brothers for R & Company, New York. 4. “Collage” rug in wool and silk. Designed by David Wiseman for R & Company, N

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Amini magazine 2015-11

Il contatto con l’archivio Ponti è stato il passo naturale di un percorso intrapreso da chi crede in un progetto e vuole andare fino in fondo, da un’azienda che non si ferma ai primi ostacoli ma vuole scardinare i luoghi comuni ed è disposta ad affrontare con tenacia ed entusiasmo sfide difficili. Amini ha messo a disposizione la sua esperienza e la sua biblioteca infinita di colori, trame e decori. Dall’archivio Ponti sono emersi disegni straordinari, riferimenti ad opere architettoniche ma anche dettagli inediti, quasi sconosciuti. Un incontro tra la creatività di un maestro e la sapienza di...

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Amini magazine 2015-12

“Diamantina a decoration that enlivened the fabrics of the eponymous villa in Caracas, and that recalls the diamond-shaped ceramic tiles in a wide range of colours”

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Amini magazine 2015-15

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth. size 200x300, 250x300 cm and bespoke sizes

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Amini magazine 2015-17

“Labirinto, a carpet with a strong balance, marked by the relationship between past and present, strength and elegance: a communion that creates an incisive visual result.”

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Amini magazine 2015-19

pile composition 100% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth. size 200x300, 250x300 cm and bespoke sizes

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Amini magazine 2015-20

GIO PONTI COLLECTION OVERVIE W Triangolo, cerchio, esagono, linea continua o spezzata, intreccio, sfumature, pennellate libere. Sono alcune delle geometrie e dei motivi grafici che caratterizzano la collezione Gio Ponti. Soluzioni che giocano sul delicato equilibrio tra i colori, sulle forme slanciate, sull’importanza del segno che descrive la superficie. La sequenza di triangoli che diventano rombi, poi quadrati e ancora rettangoli dai colori delicati e dalle forme slanciate impreziosite da accenti di colore descrivono Diamantina, la decorazione che richiama le piastrelle in ceramica diamantate...

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Amini magazine 2015-21

Sole Luna pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth. size 200x300, 250x300 cm and bespoke sizes

 Open the catalog to page 21
Amini magazine 2015-23

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth. size 200x300, 250x300 cm and bespoke sizes

 Open the catalog to page 23
Amini magazine 2015-24

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth, size 200x300, 250x300 cm and bespoke sizes

 Open the catalog to page 24

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.