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ALIAS
General catalogue Alias 2012

General catalogue Alias 2012

Product catalog summary

Company Profile: Alias, founded in 1979, is an Italian design brand recognized for its technological lightness, versatility, and innovation. The company collaborates with renowned designers to create unique products, focusing on creative research and quality. Alias operates from Grumello del Monte, Italy, with a global distribution network of approximately 1000 stores in 50 countries. In 2008, Alias opened its first flagship store in Milan.

Alias Story: Alias gained prominence with the "spaghetti chair" by Giandomenico Belotti, now part of the MoMA collection. The company has developed iconic designs like the "frame" chair by Alberto Meda and the "laleggera chair" by Riccardo Blumer, continuing to innovate with modular systems and collaborations with designers such as Philippe Starck.

People and Collaboration: Alias thrives on the creativity and synergy of its team and designers, valuing long-term collaborations that enhance projects from conception to completion. Effective marketing and distribution strategies contribute to its international success.

Transversality: Alias products are versatile, suitable for various settings, including public and private spaces, both indoors and outdoors. The brand emphasizes simplicity, functionality, and innovation, ensuring its furniture fits seamlessly into diverse environments.

Residential and Leisure Spaces: Alias designs cater to residential needs, offering a range of chairs, tables, and storage solutions that combine comfort with elegance. The collections adapt to different interior styles, enhancing the personalization of living spaces.

Overview: The document provides a comprehensive overview of Alias furniture products, highlighting their versatility and suitability for various environments, including home, office, leisure, culture, public, and outdoor spaces. Alias products are characterized by innovative design, comfort, and adaptability to both classical and contemporary settings.

Home and Office: Alias offers a range of chairs and tables designed to meet the functional needs of household spaces with style and practicality. The home office collection includes bookshelves, trolleys, and storage systems that enhance organization and add aesthetic value. In office settings, Alias furniture provides flexibility and elegance, suitable for both creative and executive environments.

Leisure and Culture: For leisure spaces, Alias provides products that combine style, harmony, and comfort, including beds, chaise longues, and ergonomic armchairs. In cultural settings like museums and libraries, Alias furniture adapts to various aesthetic and functional needs, offering unique design perspectives.

Public and Outdoor Spaces: Alias seating solutions are designed for comfort and elegance in public spaces such as airports, conference rooms, and sports facilities. The outdoor collection includes sun loungers and stackable chairs that enhance gardens and terraces, offering versatility and functionality for outdoor living.

Custom Projects: Alias offers customized solutions to meet diverse client needs, particularly in workplace environments. Custom elements provide functional flexibility and intelligent design, with features like electrification modules and cable management systems.

Product Range: The document lists various Alias products, including chairs, tables, and storage systems, highlighting their design and material choices. The frame collection, known for its PVC-covered polyester mesh and aluminum structure, is noted for its comfort and iconic status in the furniture industry.

Specifications: The chairs, including models like highframe, bigframe, and rollingframe, feature structures made from extruded aluminium profiles, available in polished, stove enamelled, or chromed finishes. The mesh is available in multiple colors, including vibrant melange options like green, beige, and orange. The tables, part of the frametable collection, are available in various sizes and finishes, including tempered glass and anodised aluminium.

Design and Functionality: The chairs are designed for versatility, being lightweight and stackable, making them suitable for both home and office settings. The rollingframe chairs feature ergonomic designs with options for leather or mesh upholstery. The frametable collection offers both fixed and folding versions, providing flexibility and stability with a crossbar design.

Innovations: The document highlights the use of hydro-formed aluminium in the hydrochair, a design that combines lightness and strength, suitable for frequent movement and stacking. This innovative approach is inspired by materials used in high-performance sports equipment.

Applications: The products are suitable for a wide range of environments, from executive offices to meeting rooms and public spaces. The frametable's design allows it to fit seamlessly into both classical and contemporary settings, while the biplane collection offers flexibility in shape and size for various uses.

Conclusion: The collection emphasizes a blend of aesthetic appeal and functional design, with a focus on material innovation and versatility to meet diverse needs in different settings.

Key Sections:

Design Inspirations: The furniture pieces are inspired by architectural geometry and historical design figures, such as Pio Manzù, known for his work in automobile design and ergonomics.
Materials and Construction: Common materials include perforated sheet steel, cast aluminium, and polyurethane. The document details the structural elements and finishes available for each product line.
Product Lines: The document describes several collections, including 'seconda', 'eleven', 'manzù', 'flexus', 'TT', 'legnoletto', 'layout', and 'to’taime'. Each collection is characterized by specific design elements, such as the T-shaped frame of the TT collection or the modularity of the legnoletto beds.
Dimensions and Configurations: Detailed dimensions are provided for each product, along with available configurations, such as single, double, or three-seater options for sofas and beds.
Upholstery and Finishes: A wide range of upholstery options is available, including fabrics from Kvadrat and leather from Penelope Oggi. The document also highlights the flexibility in choosing different frame finishes and upholstery combinations.
Functional and Aesthetic Features: The designs focus on combining functionality with aesthetic appeal, offering solutions suitable for both domestic and communal spaces.

Conclusion: Alias's furniture collections are characterized by their innovative use of materials, ergonomic design, and aesthetic versatility, making them suitable for a variety of settings and preferences.

Norma Office Chair:

Design and Compliance: Designed by Michele De Lucchi, the Norma chair combines elegant simplicity with complex functionality. It complies with EN 1335, DIN 4550:2004, and ANSI BIFMA X5.1 – 2002 standards, ensuring safety and ergonomic comfort.
Features: Available with or without armrests, the chair has a 5-star swivel base, adjustable height, and a back support made of die-cast aluminum. It offers options for mesh or fabric-covered backs and seats in various colors.
Variations: The chair is available in a total black version or with a polished structure, and can be upholstered in Kvadrat® fabric or leather for a more executive look.

SEC Modular Storage System:

Design and Flexibility: Designed by Alfredo Häberli and C. Marchand, the SEC system features a modular structure made of extruded aluminum profiles, allowing for infinite combinations with components available in various materials and finishes.
Components and Uses: The system includes shelves, drawers, and panels in materials like steel, glass, and methacrylate, available in multiple colors. It can be configured as bookshelves, sideboards, trolleys, or towers, suitable for both home and office environments.
Customization: The SEC Planner software allows users to design custom configurations, print drawings with pricing, and create compositions for various spaces such as offices, homes, and commercial areas.

Additional Features:

Accessories: The document lists various accessories for the SEC system, including methacrylate trays, adjustable frames for hanging files, and chromed steel handles.
Materials and Finishes: The SEC system offers finishes in wengé and whitened oak, enhancing its versatility and aesthetic appeal.

Home/Gym/Office Collection: The Home/Gym/Office collection by Philippe Starck is designed to integrate seamlessly into domestic and office environments, promoting physical and mental well-being. The collection includes essential fitness items such as weights, a gym mat, and a jump rope, all crafted with a focus on ergonomic design and aesthetic appeal.

Alias Outdoor Collection: The Alias outdoor collection introduces versatile designs for private terraces, gardens, and public parks. The collection features chairs, tables, chaise longues, poufs, and sun loungers, all crafted with a focus on technology and material refinement.

Green PVC Collection: The Green PVC collection is characterized by strength and practicality, featuring brushed stainless steel frames and PVC seating available in beige and light grey. The collection includes stacking chairs, sun loungers, and armchairs, designed for comfort and ease of use.

Frame Collection: The Frame collection, suitable for outdoor use, features PVC-covered polyester mesh and stove enamelled aluminum structures. The collection includes highframe, bigframe, frame XL, armframe, and longframe models, available with or without armrests.

Biplane Collection: The Biplane collection offers flexible table designs with round, square, and rectangular tops made from white acrylic stone, supported by stove enamelled aluminum legs.

Teak Collection: The Teak collection emphasizes the natural beauty and durability of teak wood, featuring chairs, tables, and chaise longues with teak slats on die-cast aluminum frames.

Tagliatelle Collection: The Tagliatelle collection, with its stainless steel structure, is designed for outdoor use, blending into green environments to create a refined atmosphere.

Open System: The Open system features a range of tables and chairs made from stove enamelled steel, characterized by clean lines and practical design.

Ghisa Design: The Ghisa design is a modular seating system made from lamellar cast iron, offering flexibility for urban and residential outdoor spaces.

Product Collections and Design: The document describes various furniture collections designed for outdoor use, emphasizing their inspiration from nature and irregular shapes.

Materials and Specifications: The document provides detailed dimensions and materials for each product, such as cast iron and stove enamelled steel for structures, and specific fabric types for cushions.

Certifications and Environmental Commitment: Alias emphasizes its commitment to quality and environmental sustainability, adhering to the UNI EN 9001 quality management system. The company has obtained FSC and GREENGUARD certifications, demonstrating responsible sourcing and low chemical emissions.

Designers and Innovations: The document features profiles of notable designers associated with Alias, detailing their contributions to the brand's product lines.

Alias Application: The Alias app allows users to explore collections, locate retailers, and stay updated with news.

Catalog excerpts

general catalogue COMPANY PROFILE ALIAS STORY PEOPLE TRANSVERSALITY CUSTOM PROJECTS PRODUCTS CERTIFICATIONS ECO DESIGN

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company profile Légèreté technologique, transversalité et innovation sont depuis 1979 les valeurs clefs d'Alias, marque historique du design made in Italy. Des valeurs d'où il démarre le lien de l'entreprise avec des designers confirmés à travers lesquels Alias a su faire émerger 'originalité de chaque concepteur dans un échange continu de stimulations et d'idées et avec la volonté constante de détourner les matériaux et d'expérimenter les technologies. Le succès international de la marque est le fruit de ses efforts en faveur de la recherche créative et de la qualité du produit, d'une solide...

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Alias story L'histoire d'Alias commence en 1979 avec "spaghetti chair" de Giandomenico Belotti, la première des créations d'Alias à faire son entrée dans la collection du MoMa de New York. Après ses débuts avec "lightlight" (1987), Alberto Meda crée en 1994 la chaise "frame", avec structure en aluminium extrudé et assise en tissu maillé polyester. La poésie de la légèreté se traduit par la "laleggera chair" de Riccardo Blumer, Design Preis Schweiz 1997 et Compasso d'Oro 1998. Alias marque une nouvelle étape dans les créations pour la maison et le bureau grâce à "SEC" (1996-97), un système modulaire...

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Alias people Des gestes, des pensées, des intuitions. Alias. Une réalité à vivre. Une entreprise qui se développe et évolue grâce aux personnes qui en font partie. Une pépinière d'idées qu valorise les différentes aptitudes à la création de designers confirmés. Des collaborations consolidées au fil du temps qui voient les concepteurs œuvrer côte à côte avec l'équipe de 'entreprise. Une synergie de compétences complémentaires pour accompagner chaque nouveau projet du premier croquis à sa réalisation finale. Avec la capacité de mettre au point des stratégies efficaces de marketing et de communication...

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Grâce à leur polyvalence, les objets de design Alias se révèlent souvent propices aux collectivités, un domaine d'utilisation qui, dans ses nombreux aspects, correspond parfaitement à ce catalogue de produits toujours plus large, plus complet et plus homogène. Même lorsqu'elles sortent de l'intimité des murs de la maison, les collections Alias confirment leur facilité naturelle à décorer tous les lieux, publics et privés, grands et petits, extérieurs et intérieurs. Les espaces publics destinés à l'attente ou les lieux d'exposition, auditoriums, salles de conférences ou de réunions, bureaux, rédactions,...

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LIVING. Alias traverse les territoires de l'habitat et de l'environnement domestique de manière cohérente et adaptée en répondant aux espaces et aux fonctions tout en ajoutant de la personnalité et des détails aux nombreuses pièces différentes de la maison De grandes familles de chaises, de chaises longues et de fauteuils proposent l'assise idéale pour chaque pièce et les tables, déclinées en différentes dimensions, répondent avec confort et élégance aux nombreuses fonctions que requiert l'espace domestique HOME OFFICE. Les bibliothèques, étagères et chariots, aux lignes sobres et aux formes...

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Alias Shop, Milano Bruun&Hjejle, Copenhagen Benetton, Palermo OFFICE 12 FIAT, Torino Russel Investment, Sydney Russell Investments, Sydney Asset One, Graz Sintexcal, Ferrara IXC Office, Tokyo Les produits Alias dévoilent un caractère léger et rigoureux qui se traduit par des assises confortables et des tables passant avec une élégance désinvolte de la dimension intime du bureau chez soi au bureau de direction et de la salle de réunions aux bureaux opérationnels. Pour les brainstormings des créatifs ou dans les secrétariats, pour les réunions des décideurs ou dans l’administration, l’atmosphère...

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Madonnina Bar, Milano Osteria La Villetta, Palazzolo Sull’Oglio Gorrisen Federspiel Kierkegaard, Copenhagen RESTAURANT 14 Diana Majestic Bar, Milano Matsuri Restaurant, Paris Martinhal Resort&Hotel, Sagres Helvetia Patria, St. Gallen La Brughiera, Bergamo Allianz Arena,Football Club, Münich Arena Münich Hotel Villa Carlotta, Ragusa Les assises Alias sont accueillantes autour des tables d’un restaurant ou d’un café. Technologie, expérimentation et design transposent les recherches les plus avancées sur la matière et la structure sur chaises empilables qui véhiculent une grande légèreté grâce à...

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Sport più wellness center, Bergamo Marthinal Resort&Hotel, Sagres Quay Grand Suites, Sydney LEISURE 16 Straf Hotel, Milano Q1 Resort, Gold Coast Australia Hotel Vila Carlotta, Regusa Villa Carlotta, Ragusa Ripa Hotel, Roma Diana Majestic Bar, Milano Pour les moments de relax dans une chambre d’hôtel, dans un «resort» ou dans un salon de beauté, Alias offre des produits différents, qui donnent à l’environnement style, harmonie et charme. Lits de conception nouvelle dans plusieurs tailles et combinaisons, chaise longue et dormeuse avec une silhouette sinueuse, pouf et fauteuil avec structures ergonomiques...

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La Triennale di Milano, Milano Spazio Krizia, Milano Bruun&Hjejle, Copenhagen CULTURE 18 Biblioteca Comunale, Loano Deloitte Consulting, Linz Universitat, Bremen Kimbell Art Museum, Texas BBC, Glasgow Dans les musées et les galeries, bibliothèques et institutions, agences d’image ou de communication, les pièces Alias se trouvent à l’aise. Produits historiques et contemporains que s’adaptent à n’importe quel endroit en inventant d’une fois à l’autre de nouvelles perspectives esthétiques et fonctionnelles. Grâce au trait net et essentiel qui dessine la structure de chacun des projets, les produits...

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General catalogue Alias 2012

General catalogue Alias 2012

Catalog excerpts

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