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ALIAS
ALIAS HOME INSPIRATION

ALIAS HOME INSPIRATION

Product catalog summary

Alias Brand and Product Philosophy

Alias specializes in furniture solutions designed to integrate seamlessly into domestic environments, enhancing both character and functionality. Their product range includes chairs, armchairs, sofas, tables, modular systems, and beds, all crafted with a timeless design ethos that balances clean lines, solid shapes, comfort, and practicality. The products are versatile, adaptable to various interior styles from traditional to modern, supporting personalization of living spaces.

Product Categories and Features

Seating: Extensive collections of chairs, armchairs, and sofas focused on comfort and style.
Tables: Various sizes tailored to functional and aesthetic needs.
Modular Systems: Configurable units like bookshelves and sideboards promoting organized living.
Beds: Designed with precision and comfort to complement home environments.

Alias emphasizes versatility through a broad palette of colors and materials, enabling customization to diverse domestic styles.

Design and Innovation Commitment

Alias is dedicated to producing long-lasting furniture with timeless design. The company invests in sustainable material research and advanced production technologies, blending innovation with tradition. Their quality management system complies with UNI EN ISO 9001 standards, and they hold multiple certifications ensuring safety, health, and environmental compliance, which supports their participation in contract projects.

Corporate and Market Presence

Headquartered in Grumello del Monte, Italy, Alias integrates offices, production, and warehousing at a single site. The brand operates a global sales network of approximately 800 stores and maintains dedicated showrooms in major cities worldwide, including Milan, Paris, London, Tokyo, New York, Toronto, Sydney, Seoul, and Doha. Alias is a member of Fondazione Altagamma, an association representing Italian high cultural and creative industries known for innovation and design excellence.

Product Portfolio Highlights

Alias offers a wide range of collections designed by renowned designers, including:

Kobi Chair and Sofas by Patrick Norguet
Hiwood by Gabriele & Oscar Buratti
Biplane by Alberto Meda
Laleggera Chair by Riccardo Blumer
Taormina series by Alfredo Häberli
Spaghetti Chair by Giandomenico Belotti
Aluzen by Ludovica & Roberto Palomba
E La Nave Va by Atelier Oï
Okome Bed by Nendo

These collections cover diverse furniture types and are featured in private homes and architectural projects globally.

Key Specifications and Best Practices

Design Quality: Focus on timeless aesthetics and functional excellence.
Material Innovation: Use of sustainable materials and advanced production technologies.
Quality Assurance: Compliance with UNI EN ISO 9001 and certifications for safety, health, and environmental standards.
Customization: Wide range of colors and materials to suit various styles.
Global Reach: Extensive international sales network and dedicated showrooms.

Sustainability and Environmental Commitment

Alias actively minimizes ecological impact by integrating environmental policies throughout production. They hold GREENGUARD® certification for indoor air quality (notably for the Frame and Slim collections) and FSC® certification for responsibly sourced wood. Alias practices 'zero-kilometer' production, sourcing materials and manufacturing within 50 km of their headquarters to reduce environmental footprint.

Quality Assurance and Certifications

All products are manufactured in Italy under strict quality controls aligned with ISO 9001 standards. Multiple certifications attest to Alias’s commitment to safety, health, and environmental protection, essential for contract market competitiveness.

Brand Positioning and Market Presence

Alias is recognized globally as a premium Italian furniture brand, member of Fondazione Altagamma, known for innovation, quality, service, and design excellence. Their marketing and distribution strategies support a strong international presence.

Summary of Critical Information

Headquarters: Grumello del Monte, Italy
Global Network: Approximately 800 stores and multiple international showrooms
Design Philosophy: Timeless, simple, rigorous, and functional design
Quality Standards: UNI EN ISO 9001 certified production
Sustainability: GREENGUARD® and FSC® certifications, zero-kilometer production
Product Versatility: Suitable for residential and contract use, indoor and outdoor
Environmental Policy: Continuous ecological innovation and responsible sourcing
Market Position: Member of Fondazione Altagamma, representing Italian design excellence

Conclusion

Alias combines certified quality processes with environmental responsibility to deliver versatile, enduring, and high-quality furniture. Their commitment to innovation, sustainability, and global presence positions them as a leading brand in both residential and contract furniture markets.

Catalog excerpts

home inspiration

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home inspiration Alias inhabits living and domestic environments in a consistent and appropriate manner, completing spaces and functions, adding character and a distinctive touch to the many different areas of the home. Rich families of chairs, armchairs and sofas provide the right seat for any environment and the tables offered in various sizes meet the different functional needs of domestic places in a practical, stylish manner. The modular systems give the possibility to create different configurations, such as bookshelves, towers and sideboards, thus adding rationality and order to the organisation...

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HIWOOD Gabriele & Oscar Buratti KOBI CHAIR + PAD MEDIUM Patrick Norguet ELLE Eugeni Quitllet

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KOBI CHAIR + PAD MEDIUM Patrick Norguet HIWOOD Gabriele & Oscar Buratti ELLE Eugeni Quitllet

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BIPLANE Alberto Meda KOBI SOFT Patrick Norguet

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KOBI CHAIR Patrick Norguet LOFT PANZERHALLE project by Arch. Smartvoll, Salzburg photo by Tobias Colz

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LALEGGERA CHAIR Riccardo Blumer project by Daniel Schütz Architect, NYC photo by Naho Kubota

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LALEGGERA CHAIR Riccardo Blumer ILVOLO Riccardo Blumer

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LALEGGERA CHAIR Riccardo Blumer PRIVATE HOUSE project by Arch. Rocco Borromini, Italy

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LALEGGERA CHAIR + Riccardo Blumer BIPLANE Alberto Meda

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LALEGGERA CHAIR + Riccardo Blumer BIPLANE Alberto Meda

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TAORMINA WOOD Alfredo Häberli LALEGGERA CHAIR Riccardo Blumer PRIVATE HOUSE Officina Magisafi Architecture, Bergamo

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LALEGGERA CHAIR Riccardo Blumer SLIM LOUNGE PearsonLloyd SWISS HOUSE ROSSA project by Davide Macullo, Italy photo: Alexander Zveiger

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PLETTRO Paolo Rizzatto NEW LADY CALYX Paolo Rizzatto HUB DOUBLE SIDEBOARD Alberto & Francesco Meda

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NEW LADY WOOD Paolo Rizzatto MANZÚ TABLE Pio Manzù

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NEW LADY WOOD Paolo Rizzatto MANZÚ TABLE Pio Manzù

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KAYAK SOFT Patrick Norguet SAEN Gabriele & Oscar Buratti

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TWIG COMFORT Nendo

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SEGESTA WOOD Alfredo Häberli

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TAORMINA SLEDGE Alfredo Häberli FRAMETABLE OVAL Alberto Meda

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FRAMETABLE OVAL Alberto Meda TAORMINA SLEDGE Alfredo Häberli SEC Häberli - Marchand

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TAORMINA SLEDGE Alfredo Häberli PRIVATE HOUSE, Hiža project by Architect Proarh, Croatia photo by Damir Fabijani

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AGO Alfredo Häberli TAORMINA WOOD Alfredo Häberli

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AGO Alfredo Häberli TAORMINA WOOD Alfredo Häberli

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TAORMINA WOOD Alfredo Häberli project by Destilat Architects, Vienna

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TINDARI WOOD Alfredo Häberli

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SPAGHETTI CHAIR Giandomenico Belotti

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SPAGHETTI CHAIR Giandomenico Belotti project by Perone Building Group, Milan set design by Greta Cevenini photo by Sara Magni

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SPAGHETTI CHAIR / SPAGHETTI STOOL Giandomenico Belotti BIPLANE Alberto Meda PRIVATE HOUSE project by Antonio Huerta, Spain photo by Francesco Bolis

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PALUDIS CHAIR Giandomenico Belotti

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PALUDIS STOOL Giandomenico Belotti

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KOBI STOOL Patrick Norguet PRIVATE HOUSE Lane Cove project by Interno 61 Sydney, Australian

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SECONDA Mario Botta

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LAYOUT SECRÉTAIRE Michele De Lucchi YOUNG LADY Paolo Rizzatto

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YOUNG LADY Paolo Rizzatto TREE TABLE Paolo Rizzatto

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ROLLINGFRAME Alberto Meda

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ROLLINGFRAME / HIGHFRAME Alberto Meda CONCRETE HOUSE project by Nico van der Meulen Architects, South Africa photo by David Ross, Barend Roberts

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TAORMINA STUDIO Alfredo Häberli

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FRAMETABLE Alberto Meda BIGFRAME Alberto Meda FRAMETABLE Alberto Meda

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MEETINGFRAME SOFT Alberto Meda FRAMETABLE OVAL Alberto Meda

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MEETINGFRAME 52 SOFT Alberto Meda FRAMETABLE OVAL Alberto Meda

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PLETTRO DESK Paolo Rizzatto NEW LADY SOFT CALYX Paolo Rizzatto DRY Alberto Meda KOBI SOFT Patrick Norguet ALINE Dante Bonuccelli

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CROSS LOW TABLE Alfredo Häberli

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VINA SOFA Patrick Norguet SECONDA Mario Botta BIPLANE XS Alberto Meda SLIM LOUNGE LOW PearsonLloyd

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VINA SOFA Patrick Norguet BIPLANE XS Alberto Meda SLIM LOUNGE LOW PearsonLloyd

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TWELVE PearsonLloyd BIPLANE XS Alberto Meda SLIM LOUNGE HIGH PearsonLloyd

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TWELVE ARMCHAIR PearsonLloyd SAEN XS Gabriele & Oscar Buratti

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ELEVEN ARMCHAIR PearsonLloyd MANZÙ LOUNGE / MANZÙ POUF Pio Manzù

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MANZÙ LOUNGE / MANZÙ POUF Pio Manzù project by Edoardo Milesi & Archos photo by Ezio Manciucca

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ALUZEN Ludovica & Roberto Palomba GRAN KOBI ESSENTIEL Patrick Norguet BIPLANE XS Alberto Meda

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ALUZEN Ludovica & Roberto Palomba

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GRAN KOBI ESSENTIEL Patrick Norguet

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ALUZEN SOFT Ludovica & Roberto Palomba ALUZEN POUF Ludovica & Roberto Palomba ALUZEN LOW TABLE Ludovica & Roberto Palomba SPAGHETTI CHAIR Giandomenico Belotti

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ALUZEN SOFT Ludovica e Roberto Palomba DRY LOW TABLE Alberto Meda GRAN KOBI ESSENTIEL Patrick Norguet

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GRAN KOBI ESSENTIEL Patrick Norguet ALUZEN SOFT Ludovica & Roberto Palomba

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GRAN KOBI Patrick Norguet

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TRIGONO Michele De Lucchi

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TIME Alfredo Häberli

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E LA NAVE VA SOFA / E LA NAVE VA ARMCHAIR Atelier Oï TIME Alfredo Häberli ALUZEN LOW TABLE Ludovica & Roberto Palomba BIPLANE XS Alberto Meda SAEN XS Gabriele & Oscar Buratti

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