RETAILER HANDBOOK

VISION & MISSION VISION Alexander Rose’s vision is to be recognised throughout the UK, Europe and the rest of the world for the quality and design of our sustainable outdoor furniture products. MISSION To excel as a leading manufacturer with outstanding customer service within our industry. Maintaining a dynamic and creative working environment, to which all our staff contribute, enabling innovation to thrive. Committed to our sense of community and welfare for our employees working together Recognising and valuing the contribution of our suppliers and maintaining high standards in all aspects...

ABOUT US Alexander Rose was established in 1994 and is based in Burgess Hill, West Sussex. We supply high end furniture all over the world in a wide variety of traditional and contemporary designs to suit all indoor and outdoor functions. Broadfield Bench Belfry Picnic Table Ocean Lantern Royal Swing Seat Wave Swing Seat Bengal Round Table Chaise Longue Avant Armchair Tivoli Armchair Beach Lounge

Our materials are sourced from all over the world, allowing us to provide you with materials of the highest quality.

TIMBER WEATHERING The hardwood timbers we use for our products are extremely durable and able to resist the most inclement weather, making them ideally suited for garden furniture. Due to the weathering process and timber being a natural material, joints will become slightly offset and surface cracks will appear. Additionally, end-grain splitting is likely to occur over time as the timber loses its natural moisture content. As with all hardwoods, this is normal behaviour. Our furniture is designed with this in mind and its strength and durability will remain unaffected. Our wooden products are...

Treatment is not required with most Alexander Rose hardwood furniture. Timbers such as Roble and Mahogany have a high oil content which acts as a natural preservative, so all timber will mellow to a silvery grey colour within six months. If your customer wants to keep the original colour of the wood when they first purchased it, then we recommend they should treat it as soon as possible after purchase. If they decide to treat it after a few months of being outside, cleaning will be required before treatment. It is important to ensure your furniture is dry before treating. Treatment for pine softwood...

A few weeks Weathered and Treated with Timber Timber Treatment untreated untreated Protector and Sealer NEW ENGLAND MAINTENANCE Alexander Rose New England furniture is produced in a satin white finish, this is the result of three coats of paint to the Acacia timber. After time there may be hairline cracks in the finish, this is due to the timber moving. Expansion and contraction of timber is normal and is caused by climatic variation, this becomes slightly more noticable around the joints. The New England benches are designed to be used outside, we recommend regular maintenance to retain their...

Alexander Rose is a premier supplier of garden furniture and accessories and goes to great lengths to ensure that everything sold is of the highest quality. Alexander Rose has the confidence in its products to offer warranties far in excess of statutory requirements up to a maximum of 10 years. The warranty is against both material and manufacturing defects.

The warranty starts from the date of delivery. Alexander Rose requires proof of purchase. Alexander Rose must be notified of any defect and given the opportunity to remedy it; any remedial work carried out by a third party will invalidate any warranty. The product has not been misused or handled carelessly and has not been wilfully damaged or used in abnormal conditions. The product has not been modified, altered or transformed in any way and repairs have not been attempted in any way in contrast to Alexander Rose advice. Appropriate maintenance must be carried out in accordance with Alexander...

FURTHER INFORMATION GENERAL INFORMATION Web Site - Trade customers can register online at www.alexander-rose.co.uk and will be able to see any stock line availability and download our high resolution images. Trade customers can also order online. We also have a consumer enquiry page, so if your customer has a question or query about any of our products they can upload photographs from there. If you need further help regarding the use of the website please turn overleaf for a full guide on how to use the website as a customer. PARTS In most cases we can replace a damaged part. This is the first...

TERMS & CONDITIONS OF COLLECTION BY ARL • All items must be packaged sufficiently (boxed/bubble wrap/shrink wrap). Large/multiple items need to be palletised where possible. Goods not packaged sufficiently may not be collected. Items need to be clearly labelled with the retailer's name. • Pictures will be required. • If the retailer has ordered products in error, they will be liable for a collection charge and restocking charge. • Alexander Rose will only collect from retailers and not private addresses. # Alexander Rose is not responsible for faults caused by vandalism or misuse. • Alexander...

WEBSITE GUIDE GETTING STARTED If you haven’t done so already we strongly suggest installing Google Chrome . This will help you access and navigate the website considerably faster. Visit our website using the web address below.

SIGN UP You can sign up by clicking the ‘Register’ button located at the top right of the webpage. The following page will appear, you will need to fill out all of the information it asks for, and then register by clicking the ‘Register’ button at the bottom of the page. You will soon receive an email to let you know your account has been activated. Click on the link as instructed, this will take you back to the Alexander Rose homepage. Then you will need to login using your email address and password that you used to register. The Login button can be found in the top right hand side of the page....