rations. That is why in many concept-development meetings, we also involve artists, designers and creatives. Once the communications objective is clear, the roads split: on the one side they follow the functional needs that are closely tied to the type of approach to working needs, and on the other, the sales requirements thatinvolve the product and its target market. The final objective is to establish equilibrium between container and product. This is followed by the general plans. One good example is our work for ENPACL in Rome (Ente Nazionale di Previdenza ed Assistenza dei Consulenti del Lavoro – the National Social Architectural security Agency for Payroll Consultant). The president, Giuseppe Innocenti had decided to use architecture as the communications building vehicle. And he chose us to achieve his goal: disseminate the agency’s image to the outside by building headquarters that would tell both its history and its goals, and which, thanks to a rational interior arrangement, would lead to more modern working methods. Thus, the new headquarters were built according to a logic of openness and communica- tions between spaces. The fascinating part is that, after some initial skepticism, these new work areas did indeed stimulate a different approach to working.What role does light play in your architectural language? Sight is one of the five senses, and light is what allows us to see shape and material, and therefore it is an indispensable element in perceiving space. We believe that light is part of the material itself. To be more specific, we are working on the principle of light emission as a consequence of the separation and shifting of masses and volume. The lighting fixture fits into the cuts, holes, openings and folds of the material in order to become part of the architectural project.Is this the reason that you designed CONTINUM for theTIM project? Yes. In the TIM stores the lighting fixture was not supposed to be visible, because the real, physical person had to get the impression that he/she was entering a virtual dimension. Therefore, the light had
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