in an enormous white envelope that welcomes visitors at the entrance and helps them enter the virtual world.
The consumer-actor is reflected, by overlapping, with
dynamic images and enters a world where everything
becomes possible. This triggers a visual and sensory
transformation. In this way we convey the TIM message, that is a tool that permits us to enter into contact with this virtual life, with this intangible and sophisticated world where we can lose every point of
reference.And what were the key concepts behind the develop-ment of the ENEL SI and SDA sales points?
Enel Si had the idea of creating a network of franchise
stores – one of the biggest in all Europe - to increment
the offer of services related to electrical systems. It decided to focus on the electrician offering him the possibility of using its own brand via the sales point.
Knowledge, reliability, energy flow and protection. There are the messages that were selected for transmission through the space; they gave us the idea of designing the store like a box with a broken cover – cut by light. The lighting fixtures are slits of orange – the
Enel corporate color – light. For the walls we picked a
color that could be associated with the idea of energy,
that is blue, and specifically the purplish indigo of ultraviolet. We picked wood for the floors – an insulating
material that is symbolic of security and protection. The
furnishings are modular and can be assembled; thematerials are sheet metal and metacrylate that are exceptionally light, easy to transport, unbreakable as well as fully recyclable.
For the SDA – KEY POINTS, where people go to ship
things – and more – we focused everything on the counter which is both a connection and separation between the user and the service.What are the similarities and differences between desi-gning a sales point and company headquarters when the
client’s goal is to make the latter an important vehicle of
the company’s image?
The purpose conditions the communications objective,
but the idea, the concept precede the analysis and therefore are “free” of any technical-distributive conside-
Enpacl, Rome, Italy. 6