If architecture is language it means that when clientsselect you they have already decided the type of language that will represent them? It is difficult to enter into the essence of a definition of language. Of course, we talk with recognizable codes and syntax, but the most important thing is that our work has the goal of dealing with today and overcoming the architectural barriers created by already tested ideas. Therefore,those who pick us have, first of all, decided to undertake a journey into a potential future with us.Has experience in exhibit design influenced the definitionof your architectural language? More than a language, the exhibit design experience provided us with a design methodology; the need to convey something through architecture pushed us to identify and encode the elements that are indispensable for provoking a sensory reaction and capable of triggering a process of logical analysis that is necessary for receiving the message. We construct places that can be experienced, touched and seen; everything has to lead our sensesto feeling what we want them to feel. It is a difficult task and its results are based on profound attention to the emotional part of ourselves.How do you develop your work, when you create thearchitectural concept of a brand? First of all, we have to understand what the companymakes and sells. What the product is, and the development and fabrication processes behind it. For example, let’s take our relationship with TIM. What does TIM sell? Services. As we learned from the initial brief, the key messages to convey were: technologies, communications, interactions, inter-activities. We have to spread the idea and conviction that you can do anything with a cell phone. The cell phone thus becomes the tool that enables you to live a parallel life and specifically, a virtual life alongside of the real. The concept behind the space design was to create a fusion of real and virtual through the product; the concept became reality with a touch architectural screen “wrapped”