effective luminous sequences that can arouse attentionand create expectations even when the place is closed. But light, - and now we are gong inside the sales point is also and mainly a tool that can affect perceptive and emotional processes: the way colors affect our mood, light can suggest feelings, creating curiosity and then prompting us to purchase. Natural and artificial light dialogue with each other and become one in a powerful play. And so display clarity, ergonomics and esthetics coexist thanks to a single strategy, the strategy of light.Valentina Grazzini