New Digital Marketing activities

In brief

THE LIGHTING ACADEMY AT INTELDiscover the new features of the portal and the latest activities of the Lighting Academy; we look forward to seeing you at Intel 2003, by the Stand Lighting Academy Pav. 15/2, Stand A22.NEWSLETTER ALSO AVAILABLE IN ITALIANThe over 6,000 mailing list subscribers can choose whether to receive the latest news from ourportal in English or Italian. To make navigation even easier, the newsletter will have a new graphiclayout, it will “travel” in html format and contain images and abstract articles with direct links to the portal pages.FORUMS FOR DEVELOPING NEW STUDY SUBJECTSThe discussion forums will become real notice building boards. Users can send in their contributions regar-ding the subjects put forward by the Lighting Academy and see them published. Another way tokeep up to date and discuss “hot” topics. Professionals will be invited to propose new subjectsfor development.THE ILLUMINATION OF SALES VENUESA CD-ROM about the illumination of sales venues - a follow up to the last Lighting Academy semi- nar, “Brandscaping: the role of light”. Today concepts such as Brand Value, Brand Awareness andBrand Equity have become part of a new trend which aims to exploit products mainly throughbrand names. The privileged area of the brand and its value is the sales outlet, the true threedimensional icon of the complete “Brand experience”. According to this new trend, stores can nolonger be conceived as simple building display areas, but must be designed as complex systems of highadded value. One of the main elements of this complexity is light.This CD is an interactive instrument which puts forward a number of ideas for clients to consider, so that light is perceived as a regular marketing tool, a language which is closely linked to thecustomer’s perceptive and emotional processes, capable of building a strong interface betweencontext, product and user. The CD contains innovative solutions and trends for brand identifica-tion, emphasizing the importance of a strategy which draws increasingly closer to the customerand involves a growing degree of interactivity in the purchasing process. How can light become a powerful marketing tool? How can the potential that light assumes in the brand identificationstrategy be developed? International professionals present their personal experiences and best projects.COURSE CALENDAR 200325th- 28th June Basic indoor lighting course 25th – 29th NovemberBasic indoor lighting course For further information: www.lightingacademy.org

New instruments of communication

TARGETTI, ONE OF THE PROTAGONISTS OF INTEL, WILL BE PRESENTING ITS LATESTINSTRUMENTS OF COMMUNICATION.News 03, which has a similar graphic style to the UNO 03 catalogue, illustrates all the newTargetti products for 2003 providing technical details and beautiful photos. The Stoneage Catalogue: from an ancient and precious material such as fossil stone, a collectionwhich unfolds in perfect harmony with a visual dream and researched functionality. This cataloguefeatures all the new products which have been added to the Stoneage collection.The Victoria catalogue also has a very new and revolutionary graphic layout, with a detailed reviewof all the new products, conceived and created for the decorative lighting of interiors.

LIGHT WITHOUT LIMITS Informative Quarterly by Targetti Sankey SpA. 15,000 copies printed and distributed all over the world to professionals that work in the lighting sector or to anyone thatwould like to request it. Price 2,5 Euro. Editorial Director: Paolo Targetti - Editorial Coordinator: Stella Targetti, Benedetta Materassi - Art director: Jacopo Salmoria - Photographs: Studio Cappelli, Studio Nuova Arcadia,Studio Giammetta, Volcan Building design, archivio Targetti Sankey S.p.a. Contributing to this issue: Christophe Anjolras, Consuelo de Gara, Architetti Giammetta, Valentina Grazzini,Martine Marescaux, Damien Rolland, Viviana Rosa, Luca Valdrighi - Administration and Editorial: Via Pratese 164 – 50145 Firenze – Tel. 055/3791217 – Fax: 055/3791340

Lwl@targetti.it

To receive the next issue of Light Without Limits write us or telephone. Send us your projects, case histories and lighting cases. The editorial staff will evaluate the possibility of publication in Light Without Limits, according to space available. Suggestions and or other contributions are kindlywelcome.
The reproduction, even partial, is permitted with authority by quoting the source. 24

Ref. 993610GB