24 pages in the catalogue
TARGETTI 2006 |
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TARGETTI 2006 p 1 1003 LIGHTWITHOUTLIMITS NEWS FROM TARGETTI PEOPLE Quality beyondthe logo by Paolo Targetti 2 In the beginning was the product – thespontaneous voice of a company, a con- crete demonstration of i... |
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TARGETTI 2006 p 2 The stores, a warm nest of light. The importance of the sales pointin the marketing chain. Intro Please don’t call them stores: they are social gatheringplaces, islands where to spend a couple of ... |
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TARGETTI 2006 p 3 effective luminous sequences that can arouse attentionand create expectations even when the place is closed. But light, - and now we are gong inside the sales point is also and mainly a tool that ca... |
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TARGETTI 2006 p 4 Light… a fundamentalelement to space perception Development of the architectonical concept of a brand. Interview with Marco Giammetta Enel.Si Shops. In today’s world the brand is often the fundame... |
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TARGETTI 2006 p 5 If architecture is language it means that when clientsselect you they have already decided the type of language that will represent them? It is difficult to enter into the essence of a definition o... |
