Catalogue GENERAL CATALOGUE 2007
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BRAND VALUES
FEE LING
THIN KING
AC TING
MANUFAC TURING
TOTAL RESPECT FOR MAN AND NATURE DESIGN FOR IMPROVING LIFE IN THE KITCHEN
ANTICIPATING CHANGES AND ALL-ROUND INNOVATION WE HAVE BEEN MAKING MADE-TO-MEASURE KITCHENS FOR SIXTY YEARS
It is the sensitivity which goes into the vision of our products and makes them accessible to people of all levels of ability. We design solutions for all living areas and make responsible use of energy sources and renewable materials. We explore new ways of satisfying the requirements of our customers and contributing towards creating a better future for everyone. Our social commitment is reflected in all aspects of company life, in product characteristics, in production methods, in respect for the environment and the local area and, especially, in human relations
inside and outside the company.
It is research into appearance, functionality and technology, what we call universal design. Each one of our kitchens is designed to last and improve the quality of life; we have been helped in this task by the finest contemporary designers, each contributing his or her wealth of ideas and visions, in the respect of functionality and ergonomics, because our idea of design is much more than "the simple intuition of a style", the beauty of a form is the outcome of a far-reaching commitment to achieve outstanding quality.
It is the passion for what we do that stimulates us to constantly improve the quality of our products and services and the efficiency of our organisation. In less than sixty years, we have become the leading Italian manufacturer on the European kitchen market, an expansion that has been based on our desire to exceed expectations and to become more and more innovative. We address every challenge with energy and dynamism, certain of the fact that the spirit of belonging to a great team committed to anticipating changes and our down-to-earth approach will allow us to constantly pursue new
goals.
It is the experience that derives from our tradition of long-term product quality. We have always looked towards the future without ever forgetting the lessons of the past; we have taken the culture of our deeply-rooted craft tradition, including the vital qualities of harmony, beauty and innovation and used it to make our industrial products internationally recognisable as elements of Italian Design.
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