INDIVIDUAL RETAIL SOLUTIONS TO PERFECT YOUR ATMOSPHERE
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detail 1L MAKES A DIFFERENCE INDIVIDUAL RETAIL SOLUTIONS — TO PERFECT YOUR ATMOSPHERE 5

LIGHTMOSPHERE MAKES A DIFFERENCE DIFFERENT LIGHTING – DIFFERENT PERCEPTION Light plays a very important role in the retail-business. Every project demands wellorchestrated solutions that are in line with brand and shop-concept. Additionally light has to emphasise the effect of the retail environment and boost the clients shopping experience. And yet lighting should be timeless and very flexible, because the way the goods for sale are presented often varies according to trends and seasons. Discover four PROLICHT LIGHTMOSPHERE SCHEMES that will make a difference. EXCELLENCE LIGHTING

Select the QR code for your mobile device: Android / iOS, and download the Wikitude app (for free). Scan the following pages marked with and tap START: page 07 / 19 / 31 / 43 / 69 Discover PROLICHTs different lightmospheres in 360° on your 360° smartphone or tablet. Please note: detection services should be activated

DETAIL MAKES DIFFER 2

RETAIL IS DETAIL A pleasant atmosphere in the room increases the amount of time spent in a shop. Setting an appropriate scene heightens the appeal of the goods on offer and emphasises their actual value. This effect can only be created if space and light are tailored to each other. Lighting design has a decisive impact on duration of stay and sales success and, like the light itself, consists of a spectrum of different components. L SA RENCE Parameters such as the architecture of the room, the type of goods or the target audience set the basis for the lighting design: stylish fashion has to...

DIFFERENT ILLUMINATION DIFFERENT PERCEPTION Light plays a very important role in the retail-business. Every project demands well-orchestrated solutions that are in line with brand and shop-concept. Additionally light has to emphasise the effect of the retail environment and boost the clients shopping experience. And yet lighting should be timeless and very flexible, because the way the goods for sale are presented often varies according to trends and seasons. When used correctly, lighting guides the shopper’s eye and leads it to the desired area – the zoning within the shop can be...

A balanced lighting scheme offers the ideal illumination. Absolute nonglare, consistent high colour rendering, particularly wellbalanced illumination and a strong presentation of highlights determine the concept. A mix of Wallwasher and Super Spots creates a mainly shadowfree illumination with focus on the presentation of products. VITALIA REFORMHAUS | Page 30 A dramatic lighting scheme guides the shopper‘s attention to the areas with intensive illumination. Products and highlights are emphasised, while the basic illuminantion fades to the background. Staged presentations build up a...

FASHION ESCADA HIGH FASHION IN A LIVING ROOM AMBIENCE ESCADA stands for modern elegance, glamour and sensual femininity. The new design concept provides the perfect framework for this: the 230m2 shop in Düsseldorf’s Königsallee is reminiscent of a stylish, private sitting room with a lounge feeling – intimate and yet inviting. When developing its lighting plan, the Henn-PlanungsWerkstatt in Bruchsal incorporated lighting systems from Tyrolean premium manufacturer PROLICHT: the individually configurable high-tech luminaires from PROLICHT contribute to the interior design concept with an...

GOOD TO KNOW ESCADA, one of the world’s leading luxury womenswear brands, launched its new shop design concept. The aspiration: "The Lounge" should give customers the impression of an elegant and impressive appartment. The audience: Women who love a feminine and glamorous yet young and modern style. The idea: A living room with lounge feeling INVADER 2LOOK4LIGHT IMAGINE DICE SPECIAL LED FASHION SUPER SPOT INDIVIDUAL COLOURS KORONA CONE EFFECT > 90 LIGHTING SCHEME: CALM

Colours complete room atmosphere: cool, subtle colour shades build the background and leave the stage to the shops real protagonists. Choose from 25 PROLICHT colours: e.g. 04 CREAMY.

IN STYLE The two-storey retail space is divided into various sections, such as ready-to-wear, accessories or evening wear. Each of the interconnected rooms has an unmistakeable decor style, in which antiques are combined with contemporary pieces. Selected works of art and carefully staged details such as glass chandeliers, mirrors or a marble fireplace draw the gaze. The peaceful, neutral palette of cream, beige and warm white forms the perfect background for the exclusive colours and prints of the Escada collection.

Within the same 2LOOK4LIGHT channel, IMAGINE spots for general and accent lighting can be combined. INVISIBLE LIGHTSOURCE HIGH IMPACT The heart of the lighting design is the dramatic staging of the goods with almost invisible lighting technology, to allow the interior design to work its charms uninterrupted. “The new IMAGINE system from PROLICHT was very helpful here,” says lighting planner Johannes Henn. The high performance, delicate spotlight heads are extremely slimline and integrate individually into the 2LOOK4LIGHT channel system with a simple twist lock. The whole system is...

Alois is milling housings for the ESCADA Spots with the CNC-machine.  The Super Spots of the IMAGINE family offer a precisely accurate illumination without secondary beam.

The spots are very unobtrusive and barely noticeableas^^J luminaires, so they’renotinj competition with other objects. An extraordinary lighting effect is created through the use of a dynamically controllable white light. Bright ceilings and backlit walls with illuminated joins adapt to daylight levels, from 6500°K daylight white to 2700°K warm white. “The artificially generated daylight has the effect of extending the room outwards and works very well with the PROLICHT spots,” says Johannes Henn. Overall shop lighting is set at 3000°K with a CRI of at least 90. This creates a warm and cosy...