Strength 2018
156Pages

TOTAL SOLUTIONS PARTNER STRONG. SMART. BEAUTIFUL. STRENGTH OVERVIEW 12 MATRIX CONNECTED SOLUTIONS 18 ULTRA THE ULTIMATE STRENGTH TRAINING EXPERIENCE 36 VERSA THE POWER OF CHOICE IN STRENGTH TRAINING 56 AURA THE STANDARD IN PERFORMANCE AND DESIGN 88 MAGNUM A LEGACY OF PERFORMANCE AND PROVEN DURABILITY 130 VARSITY DESIGNED FOR SUPERIOR VALUE AND TRAINING VARIETY 140 G1 DIVERSITY AND DURABILITY TO GET THE JOB DONE

4 TOTAL SOLUTIONS PARTNER GET MORE THAN THE WORLD’S FINEST FITNESS EQUIPMENT When you choose Matrix, you’re getting more than the world’s finest fitness equipment. You’re getting a partner that will be there, for your grand opening and every day after. Together, there’s no detail of your business that we can’t refine, reimagine or reinvent. And that includes your bottom line. Your space. Your goals. Your budget. We’ll help bring your fitness center to life from your earliest ideas to the day you open your doors. Whenever possible, we work with our customers to develop financial solutions...

STRONG • SMART • BEAUTIFUL 7 STRONG. SMART. BEAUTIFUL. It’s more than a tagline. It’s our holistic promise to you that these three qualities will shine through every product that hits your floor and define our ongoing partnership. STRONG Our high-quality, ultra-durable products are just as strong as our commitment to be your partner, not just your supplier. This strength gives us a solid foundation for success, today and in the future, and has made us one of the world’s fastest-growing commercial fitness brands. SMART We listen and create products with a purpose in mind — to address your...

STRENGTH OVERVIEW U LT R A S E R I E S Powerful yet comfortable. Advanced functionality with intuitive operation. The industry’s most durable components wrapped in breathtaking industrial design. The Ultra Series goes beyond your expectations of strength training equipment to earn and retain members like nothing else. VERSA SERIES Bring your vision of fitness to life — our most versatile series gives you the options to build a strength training area that fits your space and the needs of your members in a beautifully precise way. The Versa Series incorporates advanced biomechanics for a...

VERSA SERIES AURA SERIES

STRENGTH OVERVIEW MAGNUM SERIES Born from a long tradition of premium performance, there’s no better choice for professional athletes than the unrivaled performance and durability of the Magnum Series. Advanced options like Breaker Benches and MEGA Racks help athletes reach their potential, and the impeccable designs stand up to the most demanding environments. VA R S I T Y S E R I E S For a blend of performance and value perfect for heavy-use facilities, look no further than the Varsity Series. It offers the dynamic performance and superior ergonomics that the fitness world has come to...

VARSITY SERIES

12 MATRIX CONNECTED SOLUTIONS MATRIX CONNECTED SOLUTIONS GET CONNECTED TO A WORLD OF DIGITAL SOLUTIONS You want to deliver an unmatched fitness experience, and Matrix Connected Solutions give you the flexible tools you need to do it your way, regardless of the size of your facility or budget. With the power of our robust, open platform at your fingertips, service and maintenance become hassle-free. Your trainers can connect and engage with members in new ways for better results and more referrals. Everyone who comes through your doors can instantly enjoy their favorite music, entertainment...

14 MATRIX CONNECTED SOLUTIONS MATRIX CONNECTED SOLUTIONS YOUR GOALS You have a vision of fitness that’s all your own. By adding our Intelligent Training Console to your Ultra Series strength equipment, you can take advantage of some of the most powerful tools in our Connected Solutions portfolio. You’ll discover that our flexible digital ecosystem lets you choose how you enhance your business, streamline your administrative tasks, impress the people you serve and much more

INCREASE RETENTION Bringing members back again is essential to the success of your business. With our smart digital options, they won’t just come back — they’ll bring friends. BUILD ENG AGEMENT Keep your members enthused, excited and eager for more with powerful tools that keep the exercise experience fresh. E N H A N C E D I F F E R E N T I AT I O N BOOST REVENUE Find out how to tap forward-thinking revenue streams that can redefine your bottom line in powerful new ways. Your facility is one of a kind, and our game-changing Connected Solutions can help you build your brand and stand out in...

MATRIX CONNECTED SOLUTIONS INTELLIGENT TRAINING CONSOLE Available exclusively on our new Ultra Series equipment, Intelligent Training Console sets your facility apart with a digitally connected, guided strength training experience that will attract both new and experienced strength training enthusiasts and keep them coming back for more. Your members will discover an intuitive interface that makes it easy for anyone to get started, plus dual user sign-in that streamlines transitions between two alternating users and their specific strength training programs. Since our original...

MAKE TRAINING MORE PERSONAL THAN EVER Our flexible, customizable Personal Trainer Portal helps trainers engage with a wide range of clients, bringing personal training to a whole new demographic of members. Using virtually any tablet or personal computer, trainers can view member information, create signature strength programs, assign workouts and check progress, and members can provide instant feedback. Personal Trainer Portal works with a wide variety of popular third-party apps and wearables, and its customizable interface strongly represents your brand and your latest promotions. ASSET...

THE ULTIMATE STRENGTH TRAINING EXPERIENCE The powerful and comfortable Ultra Series gives you the most advanced functionality with an intuitive design that couldn’t be easier to operate. All Ultra Series equipment is designed for smooth converging and diverging movements to encourage a natural path of motion and enhance user comfort. Ultra Series also includes Action Specific Grips to reduce stress on contact points and a uniformly low stack height (122 cm / 48”) to improve the aesthetic of your fitness center. Both durable and beautiful, the Ultra Series will exceed your expectations when...