Photo and movie shoot, TV show, commercial, music video, corporate event, private party, live venue, dance club – PURE is all of that and more. Consequently, the lighting rig needed to be similarly versatile. “It’s a fl exible space,” Adam says. “We can make the dance fl oor as big as they want, convert the upper space to a full stage for live shows like The Killers or Ashlee Simpson, or large format exterior branding outside on the roof terrace. We provided a four layer automated lighting solution - wash, spot, strobe and effect - that can cover all of that and more, as well as conventional PAR’s with dichroics for general highlights and Leko’s for gobo projection.” Martin MAC moving heads, Atomic strobes and Martin effect lights highlight the various areas including a VIP room and Pussycat Dolls Lounge. PURE’s ultra-clean interior – white leather couches, white curtains, white architectural columns and white contract tables - soaks up any color the Martin lighting system throws at it. “Owners are very particular about getting the right color scheme and atmosphere,” Adam states. “They are very adamant about maintaining a certain vibe throughout the venue.” Special touches have been added as well which make the club that much more appealing like Martin Mania fi re effects onto the columns and customized gobos for club or corporate branding. In fact, NVD handles all corporate and special events at PURE with a list of clients that includes many of the top Fortune 500 companies. “We do large format branding by using custom gobos in the MAC 250s, while on the terrace we customize MAC 2000s for exterior branding which is visible outside of the venue from The Strip.” It’s a branding method that pays dividends for both the client and the club.NVD are zealous when it comes to maintaining the gear at PURE but manufacturer support is also important. “The local support here in Vegas has been key and with the Martin West Coast reps close by it keeps the relationship strong. I use Martin mainly because of that relationship.”
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