pure & pussycat dolls lounge, las vegas.

Hardly a week goes by that PURE Nightclub at Caesars Palace in Las Vegas isn’t in the pages of national celebrity publications or on national entertainment television.

The club’s ability to secure the top-name celebrities (Paris Hilton, Britney Spears, Christina Aguilera and many more) and celebrated special events is unique, even among Vegas’ competitive nightclub landscape. From the moment it opened a few short years ago, PURE has been Las Vegas’ club to see and be seen. Maintaining PURE’s superior position requires constant diligence on many levels, including focused attention on the club’s entertainment technology systems. Neu Visions Architectural design (NVD) supplied and installed a Martin lighting system back in 2004 and has overseen the club’s lighting gear since its opening. “PURE Management Group was looking for a powerful and versatile lighting system that could cover the venue’s approximate 10,000 square foot main room,” states NVD’s Managing Director Adam Camp, who also conceived the club’s theatrical lighting design and enhanced parts of the architectural lighting design. “Lighting is the most underrated factor by the patrons in most venues yet the lighting creates the atmosphere and a subconscious comfort level. In keeping with PURE’s clean theme, we had the challenge of giving it a dance environment without haze or smoke, which is unheard of in most nightclubs because without a mid-air canopy you get no beamage. Therefore we went with more of a wash look - powerful lights, saturated colors and lots of impact.”