The Kos touch.Emotions, surfaces, materials.

parte dell’utente tramite la tastiera di co-mando, illuminano l’acqua o il vapore, colorandoli e ri ettendosi attraverso di essi: le vasche o i box doccia divengono enormi fonti luminose. L’emozione di immergersi in esse è così forte da rimanere impressa a lungo nella nostra memoria; così unica e singolare, da non poter essere paragonata a nulla di conosciuto se non all’impossibile ricordo del grembo materno che ci ha accolto. Non una scelta commerciale, dunque, ma il frutto di una loso a aziendale, mirata a portare in questo settore ‘quell’emozio- ne in più’.Anche le forme dell’intera collezione, morbide e avvolgenti, il materiale, igie- nico e puro, concorrono alla generazione Kos intende rispondere alle esigenze più profonde della società: oggi si cerca ‘ si-cità’. Si vuole toccare, provare emozioni legate al corpo, alla matericità. Questa necessità, tradotta nel linguaggio degli oggetti quotidiani, signi ca dare spazio a forme da accarezzare, a colori da assaporare, ...ad un’esperienza senso-riale globale. Un ambito che Kos indaga da anni; il brevetto Idrocolore ne è certamente una delle più manifeste espressioni. L’Idrocolore è un sistema brevettato dal- l’azienda in grado di portare la luce di-rettamente ‘dentro’ l’acqua; ciò avviene grazie ad una speciale tecnologia che si avvale di bre ottiche. Sei colori base, miscelabili a piacere da emotion” to this sector.Even the soft, cozy shapes of the collec-tion and the hygienic, pure material it is made of contribute to its soft, irresistible sensations.Simple lines, proportions that balance the relationship between ergonomic de- design sign and form, and care and attention to the details of the nishing: all this is Kos Touch - a playful, sensuous experience for both body and mind. di sensazioni dolci, coinvolgenti. Linee essenziali, proporzioni studiate per ottimizzare il rapporto tra ergonomia e forma, cura e attenzione ai dettagli del- le niture: tutto questo identi ca il ‘Kos Touch’, un’esperienza sensoriale e ludi-ca, per il corpo e per la mente.Kos is meant to meet the highly deman-ding requirements of society. These days, “physicality” is of the utmost importance. People wish to touch, to experience fee-lings associated with the body and with materials. In the language of everyday objects, this need demands shapes you can caress and colors you can taste for an experience that is all-consuming and sensual. It’s a context that Kos has been investiga- ting for years; the Idrocolore patent is an obvious result.Idrocolore is a patented system that injects light directly into water thanks to a technology based on ber optics. Six basic colors (which can be mixed as desi-red using a design keypad) illuminate, color and re ect through water or steam. Tubs or shower cabins thus become enor-mous sources of light, where the excite- ment of getting in is so strong that it stays with you for a long, long time, and is so unique and remarkable that it cannot be compared with anything you’ve expe- rienced...except perhaps the unrecovera-ble memory of our mothers’ womb. In essence, Idrocolore is not the result of a business decision, but of a corpora-te philosophy that aims to bring “extra of location that are inherent in contempo-rary life, the home is the place where you return with pleasure. It’s the place whe-re you perceive new suggestions, whe- re you concentrate on reordering your impressions and feelings. It’s the place for putting down roots par excellence. Contemporary Man is no longer a nomad who runs away from home, but a tempo-rary traveler who returns there gladly.With its unique products, Kos meets the- se needs. It offers new models for fur-nishing the home, while providing greater freedom for individual creativity and for the home architect’s talents. The contemporary user for whom Kos designs its products is no longer a fashion victim, but has an innate will to choose the style he likes and to combine different perceptions of taste. He loves to “select” each indivi-dual piece, and the objects he surrounds himself with must express his inner self.That’s why Kos diversi es its product line continuously in terms of both shape and space, while keeping constant the “total quality” the company is famous for. 18 /KOS. 2007 An original point of view. 19