Making someone feel welcome although you have never met them before is the essence of hospitality. And it is no coincidence that hospitali- ty has always been a popular trait in all cultures throughout the ages. Hospitality – the art of treating strangers like friends. Furniture takes on the role of an ambassador here; and it can’t be representative enough. As long as what it repre- sents is not only the company’s own introspec- tive view of itself, but its stance with regard to the outside world: open- ness, curiosity, hospitality.