Our company has focused itsmarketing efforts on the concept thatlighting quality is a fundamental need and contributes to the quality of itsenvironment. We have communicatedthis new way of thinking about lighting through a series of marketing activities, the most important ofwhich are our advertising campaigns. The advertising campaign wasdeveloped to be run in international magazine and newspapers in orderraise awareness with the masses.Therefore, our ad campaign targets are a wide range and a large numberof people, and not only the expertsof our particular market. 2000Better Light for Better Life 1998 marked the beginning of ourquality of life and personal wellnessresearch, as we began to turn our attention to light pollution in interior spaces as well as exteriors.We continued the biodynamic lightresearch that we had already begun in 1990With iGuzzini,against light pollution. 1982The Lighting Industry “Lighting part VII”. In 1982, ourcompany embarked upon a campaignthat intended to illustrate theadvantages of lighting design as first In 1990s we realized that despite our commitment to top quality lighting design, we still needed to raiseawareness. Therefore, we chose totackle an issue that was yet to have been addressed by anyone, an issue that derives from poor lighting design.That issue is Light Pollution.What exactly is light pollution? Basically, it is the dispersion of artificiallight upwards and/or toward anydirection that does not need light. This successful campaign caught the attention of the public as well aslegislators and administrators whodecided to direct their attention to this important issue.step toward environmental quality.We began to create a dossier withdifferent volumes, each dedicated to a different and specific lighting issue. 2002-06Partners for Better Light Lighting has become a key elementas we strive to create or maintain well-being. In order to achieve this goal we enlisted the help of manyassociations. The slogan of our lastinternational campaign is: “Partners for Better Light”.1988 in collaboration with the CNR andwith the Lighting Research Centre in Troy. We were able to show, through the data from our experiments, howartificial lighting can affect all humanbeings' psychological and physiological equilibrium.
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