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WATER. INTELLIGENCE. ENJOYMENT.
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WATER. INTELLIGENCE. ENJOYMENT. - 1

WATER. INTELLIGENCE. ENJOYMENT.

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WATER. INTELLIGENCE. ENJOYMENT. - 2

“ UR MISSION IS TO INFUSE WATER O WITH INTELLIGENCE AND ENJOYMENT. AND REALISE THE DREAM OF THE SMART HOME.” Dear customers, Welcome to “Water. Intelligence. Enjoyment.” – our magazine for ISH 2017. ISH in Frankfurt am Main is more than just a trade show: it is the world’s leading event for water and energy solutions in the home. Our challenge is to shape the future of the “at home” experience, discovering ways in which we can use smart technology to enhance our customers enjoyment of water. Water is a fundamental part of our home, whether it’s in the bathroom or the kitchen. At GROHE, we...

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WATER. INTELLIGENCE. ENJOYMENT. - 3

WATER 14 GROHE Blue Home 22 Essence 28 Lineare 58 ENJOYMENT 62 AquaSymphony 70 Sensia Arena 74 GROHE Ceramics 32 INTELLIGENCE 36 GROHE Sense & Sense Guard 46 GROHE SmartControl 52 GROHE Rapido SmartBox GROHE WATER. INTELLIGENCE. ENJOYMENT. 4 | 5 Rainshower 310 2-Jet Tempesta 210 Euphoria 260 SmartControl GROHE Red Essence Professional Concetto Professional GROHE Flush Plates Glass Cover Skate Cosmopolitan Essence E and Eurocube E Grohtherm Special grohe.co

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WATER. INTELLIGENCE. ENJOYMENT. - 4

PURE FREUDE AN WASSER. Life-giving, universal, joyful – water itself is the source of inspiration for the whole of our distinctive product portfolio. Each of these products is always based on our four core values: Quality, Technology, Design and Sustainability. Balancing these in everything we do allows us to deliver unrivalled water enjoyment to our customers. GROHE WATER. INTELLIGENCE. ENJOYMENT. 6 | 7

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WATER. INTELLIGENCE. ENJOYMENT. - 5

GERMAN PERFECTIONISM INSPIRES ULTIMATE CUSTOMER CONFIDENCE. MASTERING WATER THROUGH TECHNOLOGY. SIGNATURE ELEMENTS STYLED TO PERFECTION. ENSURING WATER ENJOYMENT FOR GENERATIONS TO COME. We strive for an excellence that goes way beyond the surface of our products. In fact, from design to production and customer service we aim for nothing less than perfection at every stage. Our history of great German engineering, rigorous internal tests and numerous external certification processes are what gives our customers complete confidence in a name they can trust. In our relentless search for...

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WATER. INTELLIGENCE. ENJOYMENT. - 6

IT SIMPLY FEELS SOOO GOOD. Water is a vital element in our lives. Our bodies are made of water and our homes are built with it. Water surrounds us and accompanies us throughout our lives. But it is also an experience. In the home, the feel of water on the hand or face is a simple but sublime pleasure. The taste of water is essential too; it helps define the taste of everything else. In nature, water is also an experience: a spring rain shower. A bubbling brook in the forest. A waterfall down a mountain-side. The sea. They all can be deeply moving experiences. And because 7.5 billion people...

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WATER. INTELLIGENCE. ENJOYMENT. - 7

EVERY DROP IS PRECIOUS. When you look around, there seems to be an abundance of water. But did you know that only three percent of all the water on earth is drinkable? WITH SMARTER DELIVERY. At GROHE, we have smart watersaving products that use less water but do not reduce the enjoyment experience. Our EcoJoy faucets reduce water consumption from ten litres per minute to just over five litres. But because they also have an aerator, the user enjoys the same voluminous flow as that given by a regular faucet. Our planet is a watery place. More than two thirds of the Earth's surface is covered...

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WATER. INTELLIGENCE. ENJOYMENT. - 8

Still waters run deep. If you prefer your water cool and still, nothing could be simpler: just push the top button. The LED lights up blue and your glass fills with pure refreshment. Sparkling - but not too much? More of a medium sparkling? Coming right up. Press both buttons in sequence - the LED lights up turquoise -to produce a finely pearled stream of water. Sparkling water, alive with bubbles. If that's your idea of thirst-quenching heaven,just press the lower button -the LED lights up green - for your perfect glass of water. UNBOTTLED WATER REFRESH WITH GROHE BLUE HOME grohe.com...

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WATER. INTELLIGENCE. ENJOYMENT. - 9

WE ARE RESPONSIBLE FOR OUR SMALL BLUE HOME, THE EARTH. THE BEST PACKAGING FOR WATER: NO PACKAGING AT ALL. It demands of us that we care for its environment and save its precious water resources. At GROHE Blue Home we have a goal: to help save the planet one glass at a time. It might seem obvious, but in a world that is slowly sinking in a sea of plastic, the issue of the practically indestructible plastic bottles is becoming more urgent than ever. Not only that, it takes an astonishing 7 litres of water just to produce a single litre of bottled water, not to mention the energy used and CO2...

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WATER. INTELLIGENCE. ENJOYMENT. - 10

THE SHAPE OF TOMORROW'S DRINKING WATER. When was the last time you truly tasted water? When you took a sip that left you thirsting for more? That's what happens after your first encounter with GROHE Blue Home: a beautiful and intelligent system that transforms simple water into pure thirst-quenching pleasure. And your kitchen into a meeting place for thirsty friends. GROHE Blue Home has a simple and intuitive mechanism that lets you carbonise your drinking water at the touch of a button. For deliciously cool filtered water, just the way that you - and all your family - like it. Here you can...

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WATER. INTELLIGENCE. ENJOYMENT. - 11

A CLEAN CONSCIENCE WITH EVERY DROP. GROHE SUSTAINABILITY SAVING WATER ONE DROP AT A TIME. BRIGHT WAYS TO SAVE ENERGY. LET’S THROW AWAY LESS AND USE MORE. By 2050, the people of our planet will need 55 % more drinkable water than we have today. Already one third of the world’s population now lives in water-stressed areas, and nearly a billion people live without access to drinkable water. These are the findings of the “Global Risks 2015” report. Amid the world’s swelling populations and accelerating economies, the demand for energy will intensify in the near future. And, according to the UN,...

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WATER. INTELLIGENCE. ENJOYMENT. - 12

FREEDOM OF CHOICE. GROHE ESSENCE GROHE WATER. INTELLIGENCE. ENJOYMENT. 22 | 23

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WATER. INTELLIGENCE. ENJOYMENT. - 13

Interview: William Ward Photography: Florian Beckers The Essence range of classically elegant faucets has always been a hallmark of pure and modern design. They were redesigned last year and have recently been upgraded with a wider choice of deluxe colours and state of-the-art finishes. We spoke to Michael Seum, Vice President of Design at GROHE, about renewing a classic. GROHE » What’s new in Essence New … and why? MICHAEL SEUM » First let me make it clear that we have remained absolutely faithful to the original product philosophy of minimalist shape and purity of design. Our interactions...

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