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Our Story - 1 Pages
Our Story
Since 1995, Genuwine Cellars has designed and built awe-inspiring custom wine cellars for the
most discriminating and demanding wine connoisseurs.
Our passion for wine and the cellaring of wine is reflected in the meticulous detail and unique
features that are part of every Genuwine custom wine cellar. Our state of the art 20,000 square
foot manufacturing facilities are dedicated solely to building the finest custom wine cellars all
over the world as well as standardizing new and exciting ways to care for these most precious
investments. The company is led by founders Robb Denomme and Lance Kingma; whose
passion for wine and depth of knowledge is evident as alumni of the prestigious International
Sommeliers Guild. And the tradition carries forward today under the direction of National Sales
and Marketing Director Rhae Redekop and a team of dedicated and professional designers
and wood-working artisans.
The creative innovations found in each Genuwine Cellar incorporate this depth of knowledge
and embrace the proven fundamentals in the art of cellaring developed and refined by them
for more than a decade. These fundamentals have been formalized internally as a set of
principles entitled The Art & Science of Cellaring at Genuwine and we are happy to share and
discuss them at any time. They serve as the cornerstone in Genuwine’s resolve to exceed the
expectations that discerning wine enthusiasts world-wide have for their own custom wine cellars.
Today, a directory of 25+ Certified Design Centres and Authorized Retailers across North America
carry the Genuwine racking brand and stand ready to integrate the passion and expertise of
the founders into your own Genuwine Cellar. We believe in our mission statement: Any Space,
Any Budget. Anything is Possible. Members of our design team, production team and
installation team share our goal of providing you with the ultimate experience in custom wine
cellars, superior modular lines and cutting edge technology for wine preservation and taste
enhancement in the most beautiful climate controlled environments imaginable.
Toll Free: 866.415.7181 ● P: 204.668.8101 ● F: 204.667.3571 ● E: info@genuwinecellars.com ●
W: www.genuwinecellars.com
343 Gunn Rd ● Box 56 gr. 512, RR 5 ● Winnipeg, Manitoba, Canada ● R2C 2Z2
